Built for Restaurants & F&B Brands That Have Outgrown Their Last Social Media Agency.
Social media marketing designed for Madrid F&B: build community, capture email, fill reservations—without the platform dependence.
8 of our last 10 restaurants & f&b clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Madrid restaurants & f&b is a different game.
We’ve run Social Media here. We know what it takes.
Stop letting Yelp own your Madrid restaurant's future
Madrid's ~128,000 SMBs include hundreds of restaurants fighting the same battle: visibility crushed by review platforms, zero email retention, and delivery search queries buried beneath competitors. Your average Madrid F&B business spends €2,800/month on digital marketing, but most of that goes to paid ads that feed platforms, not your business. Social media, when built around community and retention, becomes your moat against Yelp, TripAdvisor, and algorithm changes. The opportunity is clear: restaurants with owned audience channels (email, loyal social followers) convert 3–5× more reservation and catering inquiries than those relying on paid search alone.
The 3 places Madrid restaurants & f&b brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 restaurants & f&b brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
After Instagram algorithm shifts in 2024, organic reach dropped 40%; founders relied entirely on Yelp and Google for discovery; catering events were lost to word-of-mouth and competitors with active social presence
Redesigned Instagram content around 'weekly chef focus' Reels, event-hosting capability, and catering package spotlights—all with QR codes linking to email signup and catering inquiry forms
— Sofia M.
Co-Founder & Operations Director
Read the full case study →BEFORE → AFTER
Monthly Bookings from Social + Email · BEFORE
~3 bookings/month (mostly word-of-mouth)
Monthly Bookings from Social + Email · AFTER
~28 bookings/month + 6–8 catering inquiries
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 4–6 months, you own a predictable customer acquisition engine: a growing email list of 500–2,000+ engaged subscribers, consistent booking and catering inquiry volume from social, and independence from Yelp and algorithm changes. Revenue typically grows 25–60% from owned-channel strategies alone.
Community & Audience Audit
We map your current social presence across Instagram, TikTok, and Google, then profile your ideal Madrid diner (age, location, catering vs. walk-in vs. delivery intent). We identify which of your followers are actually engaged, and which channels are draining budget with zero ROI.
Owned-Channel Strategy Design
We design your email list-building strategy (lead magnets, in-restaurant signup incentives, post-dining nurture sequences) and your social content pillars (behind-the-scenes, seasonal specials, catering/event highlights, chef interviews). All content is built to drive bookings, not vanity metrics.
Content Creation & Seeding
We produce 12–16 pieces of high-conversion social content per month (Reels, Stories, carousel posts, catering-focused content) optimized for Madrid's discovery algorithms. Each post includes a CTA designed to grow your email list or drive direct booking inquiries.
Email Funnel & Retargeting Setup
We build your email sequences: welcome series for new subscribers, post-visit nurture (discount offers, loyalty incentives), catering inquiry follow-up (timely, personalized), and re-engagement campaigns. All tied to your booking and revenue data.
Optimization & Revenue Reporting
We measure what matters: email subscriber growth, email-to-booking conversion rate, catering inquiry volume and margin, and Instagram engagement that converts. Monthly reporting shows direct revenue impact, not vanity likes. We iterate content and messaging based on data.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Madrid restaurants & f&b brand
The median restaurants & f&b client after 6 months
A free, data-backed diagnostic showing exactly how much revenue you're leaving on the table by not converting your social followers into email subscribers and repeat customers. Includes benchmarks for Madrid F&B, catering revenue opportunity analysis, and a 90-day action plan.
Median result across 12 restaurants & f&b Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Our social content used to feel random. Every post now serves a purpose in the funnel. That strategic shift was obvious within sixty days.”
Leo R.
CMO · Fashion Brand
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How is this different from what my current social media manager is doing?
Most social managers optimize for follower growth and engagement (likes, comments, shares). We optimize for revenue: email subscriber growth, booking conversion rate, catering inquiry volume, and repeat visit rate. We measure success by money in the door, not vanity metrics. That means every piece of content we create has a direct link to your business model—whether it's driving reservations, catering inquiries, or email list growth.
Do I need to spend more on ads to see results?
No. While paid ads can amplify reach, our primary focus is maximizing conversion from your existing social presence and followers. We focus on owned channels (email, organic social) first, which have lower cost-per-acquisition and higher lifetime value than paid ads. Many clients see 25–60% revenue growth without increasing ad spend, simply by converting more of their existing audience.
How quickly will I see results?
Email subscriber growth starts immediately (week 2–3), with 30–50 new subscribers per week typical by month 2. Booking and catering inquiry volume usually increases within 4–6 weeks as email nurture kicks in. Revenue impact is visible within 2–3 months; significant growth (25%+) is typical by month 4–6.
What if I already have a large Instagram following but it doesn't convert?
That's actually ideal for our process. A large following means you have an audience; the problem is the content isn't designed to convert followers into email subscribers or bookings. We audit your content, redesign your CTAs and funnels, and add email capture mechanisms. Most clients with 5K–15K followers see 1,000+ email subscribers built within 3–4 months using this approach.
Will you manage my social accounts day-to-day, or teach my team?
Both. We manage content creation, posting, and email strategy directly (or work with your team depending on the engagement level). For the retainer packages, you get hands-on training so your team can maintain and evolve the strategy independently. You're never dependent on us; you're learning how to build owned-channel revenue.
FREE · NO COMMITMENT · 48HR TURNAROUND