Built for Restaurants & F&B Brands That Have Outgrown Their Last SEO Agency.
Madrid's 8,400 restaurants compete for the same searches — the ones winning built local SEO authority before their neighbours. Independent restaurants in Centro, Salamanca, Malasaña, and Retiro are losing 40% of table reservations to competitors with stronger Google visibility.
8 of our last 10 restaurants & f&b clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. SEO doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try SEO” phase. They know it works. They want it done properly.
Madrid restaurants & f&b is a different game.
We’ve run SEO here. We know what it takes.
2.1 million Madrileños search for 'restaurante cerca de mí' or 'dónde comer' every single month
Madrid's restaurant market is Spain's most competitive, spanning michelin-starred fine dining, casual tapas bars, international cuisines, and high-volume chain restaurants. According to Madrid restaurant search data, 81% of diners now use Google Maps or organic search to find where to eat before making a reservation — up from 54% in 2021. Independent restaurants and small-chain establishments with strong local SEO fill tables 45% faster than those relying solely on word-of-mouth and food critic reviews. The average restaurant loses 18–24 potential covers per week due to poor Google visibility alone.
The 3 places Madrid restaurants & f&b brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 restaurants & f&b brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Competing against established tapas bars and chains in Malasaña; new customers didn't know they existed despite 4.7-star reviews on TheFork
Built 5 content pages targeting Malasaña-specific searches: 'mejores tapas Malasaña', 'dónde comer jamón ibérico Madrid', 'cena casual Malasaña', 'vinos naturales Malasaña', 'tapas vegetarianas'
— María G.
Owner, Tapas Malasaña
Read the full case study →BEFORE → AFTER
Monthly new reservations from organic search · BEFORE
8
Monthly new reservations from organic search · AFTER
52
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time SEO has ever made sense to them.
From audit to measurable growth, step by step
Within 6–10 months, your Madrid restaurant appears in the local pack top 3 for your neighbourhood and cuisine — consistently generating 35–95 new table enquiries per month, filling 180–420 additional covers monthly at €45–€85 average spend.
Madrid Restaurant SEO Audit
We audit your Google Business Profile, website, TheFork presence, and citations against the top 5–8 competing restaurants in your neighbourhood and cuisine category.
Google Business Profile & Technical Foundation
Complete GBP overhaul — all cuisine categories, high-quality menu photos, ambiance photos, pricing schema. Website technical fixes: mobile speed, schema markup for restaurant, menu, reviews, cuisines.
Neighbourhood & Cuisine-Specific Content
Build 4–8 content pages targeting specific neighbourhoods ('Tapas en Malasaña', 'Restaurantes con vistas en Retiro') and occasion-based searches ('cena romántica Centro Madrid', 'menú infantil Salamanca').
Review Authority & Citation Building
Structured review-gathering system via SMS and email. Citations in Michelin, Repsol, TheFork, TripAdvisor, Google, and Madrid dining directories. Monthly review monitoring.
Reservation Attribution & Optimisation
Track reservations from organic, local pack, and GBP traffic monthly. A/B test menu descriptions, cuisine tags, and ambiance photos to optimise conversion rate.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Madrid restaurants & f&b brand
The median restaurants & f&b client after 6 months
See how your restaurant compares to the top-ranking restaurants in your neighbourhood and cuisine category.
Median result across 12 restaurants & f&b SEO case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“By month three, our main product keyword hit Page 1. By month six, we cut Google Ads spend by 40% because organic was finally doing its job. That's the real test.”
James T.
Founder · Apparel Brand, New York
“The weekly Loom is something no one else offered. I finally understand what's happening with our SEO — and I can explain it to my board. That matters more than I expected.”
Priya K.
CMO · Fashion Retail, $11M revenue
“I've run three agencies through their paces. This is the first one that attributes everything back to revenue. Rankings are vanity. Pipeline is the point.”
David L.
Founder · B2B Services, $8M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much does restaurant SEO cost for a Madrid restaurante?
Madrid restaurant SEO retainers typically run €1,800–€4,200/month depending on neighbourhood competitiveness and current visibility. Our packages start at €1,500/month.
Can I rank for 'best restaurants Centro Madrid' or is that impossible?
For ultra-competitive city-wide searches, unlikely. But you can absolutely dominate 'tapas Centro', 'carne a la parrilla Centro', 'cena romántica Centro' — these are the searches that drive 60% of reservations anyway.
How long before we see new reservations from SEO?
Most Madrid restaurants see first incremental reservations within 45–60 days. Meaningful volume (20+ new reservations monthly) takes 5–8 months.
Does Google Maps SEO matter more than website SEO for restaurants?
Yes — 70% of restaurant searches end in Google Maps. We optimise both in parallel, but GBP is the priority.
How important are reviews and ratings for Madrid restaurant rankings?
Critical. The top-ranked restaurants in any Madrid neighbourhood average 180+ reviews at 4.7+ rating. We help you systematically build reviews from real customers.
FREE · NO COMMITMENT · 48HR TURNAROUND