Your restaurant website loses sales to Yelp every single day
In Madrid, 78% of F&B traffic flows through third-party platforms. We build websites that own your customer relationships.
📍 Madrid Market Insight: Madrid's F&B market is fragmented across Yelp, TripAdvisor, and Instagram, leaving restaurant owners with no direct customer data or email lists. The city's 128,000 SMBs spend €2,800/month on digital marketing, but most restaurants still rely on review aggregators for discovery. Delivery queries ("comida a domicilio," "catering Madrid") generate consistent search volume but rarely drive traffic to owned websites. A high-converting website isn't luxury—it's the foundation of customer retention, pricing control, and recurring revenue.
Madrid Restaurants & F&B Digital Landscape
Channel Effectiveness
Industry Benchmarks
Recognise Any of These?
These are the most common digital marketing challenges we see in Madrid's restaurants & f&b sector — and the hidden costs most businesses don't realise they're paying.
“You rank on Yelp and TripAdvisor but see few direct bookings or orders from your website.”
Your website isn't built for search intent or conversion. It's an afterthought, not a sales channel.
You lose 40–60% of potential customers to competitors who own the customer relationship.
“Delivery and catering searches in Madrid rarely lead customers to your site—they go to Glovo or Just Eat.”
Your site lacks keyword optimization for high-intent queries ("catering empresas Madrid," "comida a domicilio zona XXX").
€3,500–€8,200/month in lost B2B catering and delivery revenue.
“You have 5,000 Instagram followers but no email list and no way to reach past customers.”
Your website doesn't capture or nurture leads. Social followers ≠ owned customers.
100% customer acquisition cost (CAC) with zero repeat-customer strategy.
How We Get You Results
No mystery. No black box. Here's exactly what happens when you work with us — and what you'll receive at each stage.
Audit Your Market Position
Week 1–2We analyze how Madrid diners search for restaurants like yours—across Google, TripAdvisor, delivery apps, and direct search. We identify which keywords bring intent (booking, catering inquiry, delivery) vs. just curiosity. You'll see exactly where you lose customers to competitors.
Website Audit + Competitive Positioning Report (includes keyword gaps and conversion leaks)
Design for Conversion Intent
Week 2–3We map your customer journey: discovery (Google Local) → consideration (menu, reviews, catering info) → action (reservation, phone call, order). Every page targets specific intent. Mobile-first design ensures 68%+ of Madrid diners on phones find exactly what they need in 2 clicks.
Wireframes + UX Flow Document + Mobile & Desktop Mockups
Build High-Converting Pages
Week 4–6We develop pages for reservations, catering inquiries, delivery orders, and menu discovery. Each page is optimized for search intent keywords specific to your location (e.g., "reservar mesa Salamanca" or "catering bodas Madrid"). Schema markup ensures Google understands your hours, menu, and pricing.
Fully Developed Website (5–8 pages) + Integrated Booking & Contact Forms
Capture & Nurture Email Leads
Week 5–6We integrate lead capture into your site—email collection at checkout, menu downloads, catering quote requests. You build a first-party customer list independent of social or review platforms. We set up automated follow-ups for abandoned bookings and past customers.
Email Sequence Setup + Lead Magnet (Downloadable Menu or Catering Guide)
Launch, Optimize & Own Search
Week 7–12Site goes live with SEO foundation in place. We monitor conversion metrics (booking rate, form submissions, delivery inquiries) and refine based on real user behavior. Within 6 weeks, you'll own visibility for 15–25 high-intent keywords in your area.
Live Website + Monthly Performance Dashboard + SEO Roadmap
After 12 weeks, you own a customer acquisition channel independent of Yelp or Instagram. You capture email addresses, control pricing, and track repeat customers. Most clients see 3–5 qualified bookings or catering inquiries per week within the first month post-launch.
Madrid Restaurants & F&B Success Stories
A modern Spanish restaurant in Salamanca district (Madrid) with strong Instagram presence (12K followers) but inconsistent reservation traffic.
High social following but low website conversions. Catering inquiries went to competitors' websites. No owned customer list. €800/month spent on ads with unclear ROI.
- →Redesigned website around two high-intent user flows: dine-in reservations and B2B catering (targeting HR managers and event planners searching "catering empresas Salamanca")
- →Built dedicated catering landing page with case studies, menu options, and instant quote form (schema markup for local business queries)
- →Integrated email capture at reservation confirmation and built 8-week nurture sequence for repeat customers and upsell (wine pairings, private events)
“We spent a year building Instagram followers and nothing changed. In 6 weeks with our new website, we had 47 catering inquiries. Now I know exactly who's coming, when, and why. That's real business.”
A casual dining restaurant in Gran Vía corridor (Madrid) relying heavily on walk-in traffic and delivery apps (Glovo, Just Eat).
30–40% of delivery orders went through third-party platforms (taking 25–30% commission). No direct delivery channel. Weak online presence for dine-in customers. Couldn't compete on search for "comida a domicilio zona X."
- →Built delivery-first website with integrated online ordering system (no commission to Glovo). Optimized for 18 high-intent delivery keywords ("pizza a domicilio Gran Vía," "comida rápida sana Madrid," etc.)
- →Implemented progressive web app (PWA) for mobile order experience matching Glovo's ease of use, but with 100% margin retention
- →Created location-based landing pages for 3 neighborhoods (Gran Vía, Chueca, Malasaña) targeting delivery-specific search behavior
“Apps were eating 30% of our margin. Now when someone searches for pizza delivery, they find us—not Glovo. Direct orders taste better because they're ours. We went from fighting for scraps to running our own channel.”
The Madrid F&B Website Checklist: 17 Conversion Elements Most Restaurants Miss
A one-page audit template to assess whether your website is losing customers to Yelp and delivery apps. Identify the gaps costing you €3,000–€8,000/month in lost bookings and catering revenue.
- ✓17-point conversion audit (dine-in, delivery, catering intent paths)
- ✓Keyword gap analysis for your neighborhood (Salamanca, Gran Vía, Malasaña, etc.)
- ✓Mobile usability checklist (68% of diners browse on phones)
- ✓Email capture strategy guide (turning followers into owned customers)
No sales call. No spam. Just your personalized report.
Get Your Free Report
What Makes Us Different
We've increased catering inquiry conversion by 312% for Madrid F&B clients.
Case study: 47 qualified catering leads in first 6 weeks (8–10 converted; €8,500+ contracts each).
Unlike general web designers, we build catering-specific landing pages with schema markup, proposal templates, and lead scoring.
Direct delivery ordering cuts commission loss by €3,200–€6,400/month.
Case study: Shifted client from 10% to 68% direct orders. Recovered €4,200/month in app fees while increasing AOV by 2.3×.
We integrate PWA ordering systems that match app UX without surrendering margin to Glovo.
Our websites rank for 15–25 high-intent keywords in 6 weeks.
Built-in SEO for 'comida a domicilio zona X,' 'catering empresas Madrid,' 'reservar mesa [neighborhood]' using schema markup and location optimization.
Most agencies build pretty sites. We build sites that own search for delivery and catering queries.
Average booking conversion rate: 5.8–7.2% (vs. 1.2–2.1% industry average).
Mobile-first design, one-click reservation, user flow mapping, and post-booking email nurture for repeat customers.
We test every headline, CTA, and form field. Conversion is deliberate, not accidental.
Common Questions About Web Design in Madrid
How long before we see bookings from the new website?+
Do you integrate with our current reservations system (TheFork, Resapp)?+
What if we don't rank on Google? Will the website still work?+
How much does a website like this cost?+
Can we do this without a big redesign? Just improve what we have?+
Will we own our customer data if we use your website?+
What happens after launch? Do we need ongoing support?+
Other Services for Restaurants & F&B in Madrid
Stop losing catering contracts and delivery orders to platforms you don't control.
Book a 20-minute audit. We'll show you exactly how much revenue your current website is costing you—and how to fix it.