Built for Restaurants & F&B Brands That Have Outgrown Their Last Social Media Agency.
Social media strategy built for Barcelona restaurants to convert followers into regulars, reservations, and delivery orders.
8 of our last 10 restaurants & f&b clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Barcelona restaurants & f&b is a different game.
We’ve run Social Media here. We know what it takes.
Your competitors own your search visibility. Not anymore.
Barcelona's ~98,000 SMBs spend an average of €3,200/month on digital marketing, yet most restaurants still depend entirely on Yelp and TripAdvisor for discovery. Social media remains the highest-demand service for F&B owners in the city, but execution is weak: no email retention strategy, invisible delivery search presence, and fragmented audience engagement. The winning restaurants in El Poblenou and Gràcia aren't just posting—they're building owned communities on social while systematically capturing email to reduce platform dependency.
The 3 places Barcelona restaurants & f&b brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 restaurants & f&b brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Strong local following (4,200 Instagram followers) but <0.8% engagement. No email list. No visibility for 'catering Barcelona' searches where 40% of monthly revenue could come from. Losing customers to more Instagram-savvy competitors in the district.
Launched email capture campaign via Instagram Stories + bio link offering 'exclusive pairing menus for email subscribers'—captured 387 emails in 4 weeks.
— Maria L.
Owner
Read the full case study →BEFORE → AFTER
Monthly Direct (Non-Platform) Revenue · BEFORE
€4,200
Monthly Direct (Non-Platform) Revenue · AFTER
€9,100
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
Your social media becomes a predictable revenue channel, not a content sinkhole. You'll have a growing email list of engaged customers, reduced reliance on Yelp and delivery platforms, and data showing exactly which content drives reservations and orders. Within 6 months, expect 25–40% more direct bookings and a measurable drop in platform commission fees.
Social Audit & Competitive Map
We analyze your current Instagram, TikTok, and Google presence against 15–20 Barcelona F&B competitors in your segment (fine dining, casual, delivery-focused, etc.). We identify what's working for them and where you have gaps: content themes, posting cadence, engagement mechanics, email capture, local search keywords.
Email Strategy & Capture System
We design a lead magnet specific to your restaurant (e.g., 'exclusive tasting menu sneak peeks' or 'loyalty rewards for email subscribers') and integrate it into your Instagram bio, Stories, and Reels. We build the automation so every email subscriber gets first access to new dishes, events, and catering opportunities.
Content Strategy & Reels Production
We create a monthly content calendar built around high-intent queries (delivery, catering, reservations, events) plus community-building themes that resonate in Barcelona neighborhoods (El Poblenou, Gràcia, Gothic Quarter, etc.). We produce 12–16 Reels + 8–10 carousel posts per month, each optimized for saves, shares, and direct message engagement.
Local Search & Delivery Visibility
We audit and optimize your Google Business Profile, menu discoverability for delivery platforms, and local keyword positioning. We build content that ranks for 'catering Barcelona,' 'delivery near [your neighborhood],' and 'best [cuisine] restaurant in [district].'
Launch, Train & Handoff Dashboard
We go live with your email sequences, Reels schedule, and optimized profiles. We train you and your team on community management, email campaign reporting, and performance KPIs (engagement rate, email open rate, reservation conversions). You get a live dashboard to track attribution from social → email → order.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Barcelona restaurants & f&b brand
The median restaurants & f&b client after 6 months
A data-driven guide used by 12 high-performing Barcelona restaurants to convert Instagram followers into regulars, build email lists without gimmicks, and capture delivery/catering revenue that platforms can't touch.
Median result across 12 restaurants & f&b Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“They mapped our content to every stage of the buyer journey. That sounds basic — but nobody had done it for us before. The results were immediate.”
Raj S.
Founder · E-commerce Brand, $3M revenue
“We grew from 12K to 87K followers in nine months. But DM leads increased by 340%. Followers are vanity. Leads are the point. They understood the difference from day one.”
Mia C.
Founder · Beauty Brand, $2M revenue
“Our social content used to feel random. Every post now serves a purpose in the funnel. That strategic shift was obvious within sixty days.”
Leo R.
CMO · Fashion Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How is this different from just hiring a social media manager to post daily?
A daily poster creates content; we build systems. We audit your competitive landscape, design email capture funnels, produce high-intent content, optimize for local search, and track attribution from social to actual revenue (reservations, orders, catering). Most social managers post without strategy. We measure and refine every touchpoint. The difference is in revenue, not follower counts.
How long until I see results?
First wins (email capture, engagement rate lift) appear in weeks 3–4. Meaningful revenue impact (traceable reservations and orders from social + email) typically shows in months 2–3. Full results (loyalty retention, catering pipeline, search visibility) compound over 6 months. We show you weekly progress on your dashboard.
Do you manage our Instagram, TikTok, and other platforms daily?
We design the strategy, create the content (Reels, carousels, email sequences), and set up the systems. You or your team manage day-to-day community responses. We train you on what to respond to and how. If you'd prefer full management, we offer ongoing monthly retainers (€1,500–€3,500/mo depending on scope).
What if we already have a social media person on staff?
We work with your team. We audit their current efforts, identify gaps, redesign the strategy, and train them on the new system. Often, your team has been working hard but without clear conversion goals or email integration. We add the missing pieces and coaching. Many clients find their existing team becomes 3–5x more effective after our audit and training.
How much does this cost?
Strategic social audits, email funnel design, and content strategy run €3,500–€7,000 for the initial 4-month engagement. Monthly retainers (ongoing content production, community management, email campaigns, optimization) range €1,500–€4,200/mo based on volume. We typically start with a strategy package and transition to monthly if results warrant it. No contracts required beyond month 1.
FREE · NO COMMITMENT · 48HR TURNAROUND