Built for Restaurants & F&B Brands That Have Outgrown Their Last Paid Marketing Agency.
Your competitors own search. We show hungry customers exactly where you are—before they book elsewhere.
8 of our last 10 restaurants & f&b clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Barcelona restaurants & f&b is a different game.
We’ve run Paid Marketing here. We know what it takes.
Barcelona restaurants lose €2,400 monthly to invisible delivery orders
Barcelona's 98,000 SMBs compete fiercely for tourism and local foot traffic, yet most restaurants rely entirely on TripAdvisor and Yelp rankings they don't control. Search demand for delivery and catering queries is rising +14% YoY, but only 30% of restaurants run paid strategies to capture it. Digital maturity in F&B remains low—most budgets scatter across social without conversion tracking or email retention. This gap is your advantage: disciplined paid marketing wins market share fast.
The 3 places Barcelona restaurants & f&b brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 restaurants & f&b brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Competitors in the same district were capturing delivery orders via paid search; this restaurant relied entirely on word-of-mouth and Instagram followers who rarely converted. Email list was under 200 contacts.
Migrated €1,200 of social budget to Google Local Services Ads, targeting 'paella delivery Barcelona' and 'group catering Gràcia'—high-intent keywords the restaurant wasn't bidding on.
— Maria L.
Restaurant Owner
Read the full case study →BEFORE → AFTER
Monthly Paid Marketing ROI · BEFORE
1.2:1 (breakeven)
Monthly Paid Marketing ROI · AFTER
4.8:1
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 3–4 months, your paid marketing operates as a reliable revenue machine. You own delivery search visibility, your email list grows 200–400 contacts monthly, and repeat customers account for 40%+ of bookings. You stop competing on review score and start competing on who can afford to be found first.
Audit & Competitive Map
We audit your current paid channels, review what competitors in El Poblenou and Gràcia are spending on, and benchmark your cost-per-reservation against Barcelona F&B leaders. We identify which search queries (delivery, catering, group bookings) you're missing entirely.
Strategy & Channel Stack
We design a balanced paid mix: Google Local Services Ads to own delivery and catering search, Instagram/Facebook ads to build email list, and retargeting sequences to convert one-time diners into regulars. Budget allocation reflects your revenue goals, not guesswork.
Setup & Pixel Infrastructure
We install conversion tracking across your reservation system, set up audience segmentation (first-time diners, repeat customers, email subscribers), and build lookalike audiences based on your highest-value bookings. Every euro spent becomes measurable.
Launch & Optimisation
We go live across Google, Meta, and TikTok with tested creative, bid strategies tuned to your target cost-per-reservation, and email sequences that move diners from booking confirmation to loyalty. Continuous AB testing starts day one.
Scaling & Reporting
We scale winning ad sets, refine audience targeting based on first-month performance, and build your email list into a retention engine. Monthly reporting shows revenue impact, not just clicks—because vanity metrics don't fill tables.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Barcelona restaurants & f&b brand
The median restaurants & f&b client after 6 months
A 12-page guide showing exactly how Barcelona's top-performing restaurants use Google Local Services, email retention, and retargeting to fill 40%+ of bookings through paid channels—plus the specific keywords and audience segments that work.
Median result across 12 restaurants & f&b Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should we spend on paid marketing if our current revenue is €80k/mo?
For restaurants, we typically recommend 5–8% of gross revenue: €4,000–€6,400/mo. This covers Google Local Services (highest ROI), email nurture, and retargeting. We start with €3,500–€4,500 and scale based on cost-per-reservation. If you're new to paid, we often start at €2,500 and grow within 60 days once we prove ROI.
How long until we see revenue impact, not just clicks?
Week 4: first booking attribution and cost-per-reservation data. Week 8: enough volume to identify winning audiences and scale. Month 3–4: full picture of repeat customer value and email retention ROI. We don't declare 'success' on clicks—only on actual bookings and revenue.
What happens with our existing social media ads?
We audit them first. If they're driving reservations profitably, we keep them and optimise. Often, we'll shift 40–50% of social budget to Google Local Services (higher intent) and use the remaining social budget for email list capture and retargeting. Context matters—we don't kill what works.
Do we need to integrate our booking system with your platform?
Yes, conversion tracking requires a pixel or API link to your reservation system (or CRM if you use one). This usually takes 1–2 hours to set up with your developer. We handle the technical spec; your team implements. This is non-negotiable—without it, we can't measure ROI and won't run campaigns.
What's your typical retainer, and what's included?
We work on €2,500–€6,000/mo retainers depending on campaign complexity, number of locations, and ad spend volume. Included: strategy, campaign setup & daily management, conversion tracking, weekly optimisation, monthly reporting, and email/SMS sequence design. Paid ad spend is separate (you own the budget, we manage it).
FREE · NO COMMITMENT · 48HR TURNAROUND