Built for Restaurants & F&B Brands That Have Outgrown Their Last Paid Marketing Agency.
Most restaurant owners in Bilbao leave €400–€600 monthly on the table through misaligned paid channels. We fix that.
8 of our last 10 restaurants & f&b clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Bilbao restaurants & f&b is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your Bilbao restaurant's paid budget is leaking money to competitors.
Bilbao's restaurant scene is intensely competitive. Yelp and TripAdvisor dominate discovery, yet 73% of local F&B businesses lack a structured paid strategy to combat this. Tourism traffic to Casco Viejo and Abandoibarra drives seasonal spikes, but most restaurants can't capture delivery and catering queries in paid search. The restaurants winning right now aren't spending more—they're spending smarter, with channel-specific creative and audience segmentation that locals and visitors actually respond to.
The 3 places Bilbao restaurants & f&b brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 restaurants & f&b brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Owner was spending €2,500/month on Google Ads and Facebook with no tracking. Ads felt scattered—some months drove 8 reservations, other months 3. Didn't know which campaigns to cut or scale. Tourists weren't finding them during peak season.
Restructured Google Ads into separate campaigns for 'Basque restaurants Bilbao' (intent-driven) and 'Abandoibarra dining' (location-driven), with lower CPCs for local keywords.
— María G.
Restaurant Owner
Read the full case study →BEFORE → AFTER
Monthly Revenue from Paid Channels · BEFORE
€640
Monthly Revenue from Paid Channels · AFTER
€2,940
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
By month 3, you'll know exactly which marketing channels drive reservations and orders, your cost per acquisition will drop by 20–35%, and your team will stop guessing where to spend budget. By month 6, you'll have a repeatable, scalable system that attracts both tourists and locals on demand.
Audit your current spend
We analyse every euro you're currently spending across Google Ads, Facebook, Instagram, and any other platforms. We map where bookings and orders actually come from using UTM data, CRM records, and call tracking. In Bilbao's competitive market, most restaurants discover they're bleeding 30–40% of budget to poorly-targeted keywords or cold audiences.
Build a segmented audience strategy
We segment your market: tourists searching 'restaurants Casco Viejo', locals hunting 'delivery near me', event planners looking for catering. Each segment gets a distinct paid campaign with tailored creative, landing pages, and offers. This is how top Bilbao restaurants stop wasting budget on unqualified clicks.
Launch optimised campaigns
We launch or restructure your Google Local Services, Search Ads, and social campaigns with proper conversion tracking, landing page funnels, and A/B testing. Every campaign is built to capture intent at the moment it happens—whether that's a dinner reservation on Friday night or a catering inquiry.
Build retention infrastructure
Paid traffic only works if you keep customers coming back. We set up email capture, SMS retargeting, and social retargeting sequences to turn one-time visitors into regular guests. Most Bilbao restaurants stop at booking—we extend the lifetime value.
Optimise and scale
After 2–4 weeks of data, we kill underperforming campaigns, increase spend on winners, and test new angles. Monthly optimisation cycles mean your cost per acquisition drops 15–25% every quarter. We provide transparent monthly reporting tied directly to bookings and revenue.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Bilbao restaurants & f&b brand
The median restaurants & f&b client after 6 months
A practical guide showing exactly how top-performing Bilbao restaurants structure their Google Ads, Facebook campaigns, and email retargeting to compete with larger chains and beat Yelp's algorithm.
Median result across 12 restaurants & f&b Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should a Bilbao restaurant spend on paid marketing?
The industry average is €2,200/month. But it depends on your goals. A restaurant aiming for 15–20 new bookings/month should budget €1,500–€2,800. A delivery-focused concept targeting 100+ orders/month should budget €2,500–€3,500. We'll recommend a budget based on your cost per acquisition and revenue targets in week 1.
Which platform works best for restaurants in Bilbao?
It depends on your business model. Google Ads and Local Services excel for reservations and intent-driven traffic (tourists and locals searching for dinner). Facebook & Instagram are best for brand awareness and retargeting repeat customers. TikTok works for younger audiences and delivery. Most winning restaurants use 2–3 channels in parallel, not just one.
How long before we see results?
You'll see traffic within the first 2 weeks of campaigns going live. Meaningful booking/order data takes 4–6 weeks (enough volume to optimise). By month 3, you'll have clear ROI and a roadmap for scaling. Patience in week 1–2 pays off with clarity by week 8–12.
What if we're already spending on paid ads and not seeing results?
That's actually common. Most restaurants are either missing tracking, targeting wrong audiences, or sending traffic to poor landing pages. Our audit (week 1) will reveal exactly where the leak is. We've fixed €2,500–€3,200/month ad spend that was generating zero ROI—often just by restructuring campaigns and fixing tracking.
Do you manage our Google and Facebook accounts directly?
Yes. You give us access, we audit, restructure, and run campaigns day-to-day. You receive a weekly dashboard showing performance, and we meet monthly to review strategy and budget allocation. Full transparency—you can log in anytime and see what we're doing.
FREE · NO COMMITMENT · 48HR TURNAROUND