Built for Restaurants & F&B Brands That Have Outgrown Their Last Social Media Agency.
Most Boston restaurants post without strategy. We turn your followers into regulars—and their wallets into revenue.
8 of our last 10 restaurants & f&b clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Boston restaurants & f&b is a different game.
We’ve run Social Media here. We know what it takes.
Your Boston restaurant deserves social media that sells
Boston's restaurant scene is fierce. Seaport, Back Bay, and beyond—you're competing not just for attention, but for discovery against Yelp, TripAdvisor, and 1,000 other local spots. Social media isn't a marketing nice-to-have anymore; it's your direct line to diners. But posting food photos won't move the needle. You need community-first content paired with retention strategy—email capture, repeat-visit incentives, and catering/delivery amplification. That's where most Boston restaurants fail.
The 3 places Boston restaurants & f&b brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 restaurants & f&b brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Strong Yelp reviews but minimal delivery visibility. Instagram had 6,200 followers, yet catering inquiries came via email cold outreach, not social. No email list. Posts got 80–120 likes but drove <5 reservations/month.
Built delivery-focused content series ('Ready for dinner at home?') paired with conversion CTAs and geo-targeted ads to Seaport + Back Bay zip codes.
— Marco T.
Owner, Back Bay
Read the full case study →BEFORE → AFTER
Monthly revenue from social-sourced catering + delivery · BEFORE
$800–$1,200
Monthly revenue from social-sourced catering + delivery · AFTER
$6,800–$8,200
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 6 months, you'll have a social media engine that builds community *and* drives measurable revenue—email lists of engaged diners, catering inquiry funnels, and consistent repeat bookings. Your social presence stops being a cost center and becomes your most efficient customer acquisition and retention channel.
Audit & Competitive Landscape
We analyze your current social presence, follower sentiment, content gaps, and competitive positioning within Boston's restaurant ecosystem. We identify what's working (and why), what's bleeding engagement, and where your catering/delivery queries are getting lost.
Content & Conversion Strategy
We design a community-first content calendar with 3 pillars: behind-the-scenes culture, food storytelling, and conversion hooks (reservations, delivery, catering CTAs). Every post is mapped to a business outcome, not vanity metrics.
Email Capture & Retention Setup
We build lead magnets tied to your social (e.g., 'Join our insider list for early catering booking'). We set up email sequences to convert followers into subscribers, then subscribers into repeat customers and catering bookings.
Paid Campaign Execution & Local Amplification
We run targeted social ads to drive email signups, delivery orders, and catering inquiries. We pair social ads with Google Local optimizations to reclaim visibility lost to Yelp and TripAdvisor.
Reporting, Optimization & Scaling
Monthly strategy reviews measure what's driving revenue (not just likes). We shift budget toward top-performing content, refine audience targeting, and scale catering/delivery campaigns that convert.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Boston restaurants & f&b brand
The median restaurants & f&b client after 6 months
A free guide showing exactly how Boston restaurants are winning on social—from content that converts, to email capture strategies, to catering/delivery amplification tactics. See the benchmarks, templates, and campaign frameworks that drive repeat bookings and off-platform revenue.
Median result across 12 restaurants & f&b Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Our social content used to feel random. Every post now serves a purpose in the funnel. That strategic shift was obvious within sixty days.”
Leo R.
CMO · Fashion Brand
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long until we see results from social media marketing?
You'll see engagement improvements and early conversions (email signups, first direct orders) within 4–6 weeks. Meaningful revenue impact—catering bookings, repeat reservations from email lists—typically takes 3–4 months. We frontload strategy and setup in weeks 1–6, then optimization and scaling accelerate results in months 2–6.
We already have a social media manager posting daily. Why do we need an agency?
Your social manager is likely optimizing for followers and engagement, not revenue. They're executing posts, not designing conversion funnels. An agency brings strategy (what to post to drive catering inquiries, how to capture emails, which audience to target for delivery), paid media expertise, and accountability to business outcomes. Most restaurants benefit from both: a manager handling day-to-day content, and an agency steering the strategy and paid spend.
How much should we be spending on social media ads?
For most Boston restaurants, $1,500–$3,500/month in ad spend paired with strong organic content drives measurable ROI. We typically see $4–$6 in revenue per $1 spent on ads within 3–4 months. Start lower, prove ROI, then scale. Our retainer includes strategy, organic content, email, and reporting; ad spend is separate and flexible.
What if we're already getting good foot traffic from Yelp and word-of-mouth?
Yelp and word-of-mouth are reliable but limited. They don't help you own customer relationships, they don't drive repeat visits or catering bookings, and they're vulnerable to algorithm changes or a bad review. Social media + email gives you a direct line to diners, allowing you to drive off-peak bookings, promote new menu items, and upsell catering/private events. It's diversification that stabilizes revenue.
Do you manage our social accounts, or do we stay in control?
You own the accounts. We advise, design content, and run campaigns—but your team has posting permissions and the ability to respond to comments and messages in real-time. This keeps your voice authentic and your team connected to customer feedback. We provide templates, calendar, and approval workflows to make execution seamless.
FREE · NO COMMITMENT · 48HR TURNAROUND