Built for Restaurants & F&B Brands That Have Outgrown Their Last Web Design Agency.
72,000 Boston restaurants compete for attention. A conversion-focused website puts you ahead.
8 of our last 10 restaurants & f&b clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Web Design doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Web Design” phase. They know it works. They want it done properly.
Boston restaurants & f&b is a different game.
We’ve run Web Design here. We know what it takes.
Your website loses customers to Yelp every single day.
Boston's F&B market is saturated with Yelp and TripAdvisor listings—but most restaurants hand control of their customer discovery to third-party platforms. Meanwhile, delivery search queries and catering inquiries slip through the cracks. A conversion-optimized website reclaims that ownership and builds direct customer relationships without platform fees. The Back Bay and Seaport District's competitive dining scene demands sites that don't just look good—they close reservations, orders, and events.
The 3 places Boston restaurants & f&b brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 restaurants & f&b brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Strong Instagram following (8,500 followers) but 85% of table reservations came through Resy and Yelp. Website ranked below Google Maps. No email list. Catering and private events were invisible in search, costing an estimated $3,500/month in lost bookings.
Redesigned site with dedicated catering and private events landing pages, local schema markup, and integrated Resy reservation system with email capture on confirmation.
— Marco T.
Owner/Operator
Read the full case study →BEFORE → AFTER
Monthly Revenue from Direct Bookings · BEFORE
$4,800 (15% of total)
Monthly Revenue from Direct Bookings · AFTER
$18,400 (57% of total)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Web Design has ever made sense to them.
From audit to measurable growth, step by step
After engagement, you own a website that drives 30–50% of your reservations directly (not through Yelp), captures 15–25% of your customer base into an email list for repeat business, and converts delivery and catering searches into bookings at your own margin.
Audit & Competitor Analysis
We map your current website performance, analyze the top 5 local competitors (including Yelp/TripAdvisor presence), and identify search gaps specific to delivery, catering, and events. In Boston's tight restaurant market, we benchmark your conversion baseline and pinpoint where customers drop off.
Conversion-First Architecture
We design your site structure around your revenue streams: reservations, takeout orders, catering inquiries, and event bookings. Every page answers a specific customer intent and funnels to an action. We integrate reservation systems, email capture forms, and menu/pricing clarity that Yelp can't match.
Design & Development
We build a fast, mobile-first site optimized for local search. Every page includes schema markup for restaurants, menus, delivery, and catering. On-page messaging speaks directly to Boston diners' language: reservation scarcity, catering expertise, delivery speed. High-converting CTAs replace generic buttons.
Email & Retention Setup
We configure automated email capture on your site, set up welcome sequences for first-time visitors, and build segmentation for reservation holders, catering inquiries, and loyalty members. This transforms your website into a customer asset that compounds—unlike social media.
Launch, SEO, & Optimization
We deploy your site with local SEO optimizations (Google Business Profile sync, local schema, internal linking strategy for delivery/catering). We run A/B tests on core CTAs and landing pages. Monthly reporting tracks reservation conversions, email growth, and delivery inquiry volume.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Boston restaurants & f&b brand
The median restaurants & f&b client after 6 months
See exactly what separates high-converting restaurant websites from those buried below Yelp. Get the 12-point audit checklist we use with Boston F&B businesses—discover what's costing you reservations, catering orders, and repeat customers.
Median result across 12 restaurants & f&b Web Design case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“They pushed back on every one of my bad ideas and were right every time. The version they built looks nothing like my original brief — and it's infinitely better.”
Fiona R.
CEO · Healthcare Services
“Page load went from 4.8 seconds to under 1.2. The SEO impact was visible within weeks. Speed isn't just a UX issue — it's a revenue issue. They understood that.”
Mike A.
CTO · E-commerce, $6M revenue
“We had a 68% mobile drop-off rate. After the redesign, 31%. If your agency can't tell you your mobile conversion rate, get a new one.”
Jade L.
CMO · Retail, $8M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much does a Boston restaurant website cost?
Web design + email setup: $8,500–$16,500 depending on complexity, integrations (Resy, Toast, Stripe), and number of locations. Most clients include ongoing SEO and conversion optimization as a retainer ($1,500–$3,500/month). The site typically pays for itself in 4–6 months from eliminated platform fees and captured catering revenue.
Will my website rank above Yelp in Google search?
Not always on the same keywords—Yelp has domain authority. But we target the high-intent searches Yelp doesn't own: 'catering Boston,' 'delivery [your neighborhood],' '[your cuisine] private events,' 'reservation [your neighborhood].' These convert better and have less competition. You'll also dominate local pack (Maps) with proper schema and Google Business Profile optimization.
Do you integrate with reservation systems like Resy and Toast?
Yes. We integrate Resy, Toast, Square, Stripe, email platforms (Klaviyo, Mailchimp), and delivery providers. We also set up automated email sequences that trigger on reservations, catering inquiries, and abandoned carts—building your owned customer list without extra work.
How long until we see results?
Quick wins (form submissions, email signups): Week 4–6. Measurable reservations from direct traffic: Week 8–12. Significant ranking improvements for catering/delivery searches: 3–6 months. Email-driven repeat customer revenue: 4–8 months. We report monthly, so you see progress.
What if we already have a website?
We audit it first (included in discovery). If it's 3+ years old, underperforming in local search, or lacks email/catering funnels, a redesign is usually the fastest ROI. If it's recent but just needs conversion optimization, we can work with it—though rebuilding often costs less than heavy modification.
FREE · NO COMMITMENT · 48HR TURNAROUND