Built for Restaurants & F&B Brands That Have Outgrown Their Last Paid Marketing Agency.
Boston F&B owners spend $5,800 monthly on ads that don't convert. We flip the script with precision paid marketing.
8 of our last 10 restaurants & f&b clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Boston restaurants & f&b is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your ad spend isn't the problem. Its targeting is.
Boston's restaurant scene is hypercompetitive. Yelp and TripAdvisor dominate discovery, but they don't own delivery searches or email. Most Boston F&B businesses rely entirely on social followers and platform algorithms—leaving thousands in revenue on the table. The real opportunity? Paid campaigns that target high-intent searches (delivery, catering, reservations) where your competitors aren't bidding. Digital maturity is still climbing; 60% of Boston restaurants have no email retention strategy.
The 3 places Boston restaurants & f&b brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 restaurants & f&b brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Yelp and Google My Business reviews were solid, but foot traffic was flat. They were losing catering orders to larger chains bidding aggressively. No way to reach customers outside their immediate neighborhood.
Built geo-targeted Google Local Services Ads for each location, focusing on 'catering near me' and 'group dining reservations' high-intent keywords.
— Sarah M.
Owner
Read the full case study →BEFORE → AFTER
Monthly Revenue from Paid Ads · BEFORE
$1,200
Monthly Revenue from Paid Ads · AFTER
$8,400
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 90 days, your paid ad spend generates 3–4x more qualified leads and conversions. You own an email list of repeat customers, understand which ads drive actual revenue, and have systems to scale profitably. Every dollar works harder.
Audit & Baseline
We pull your ad account data, conversion metrics, and competitive landscape. We identify which of your current ads are actually profitable—and which are draining cash. For Boston F&B, this includes analysis of delivery platform ads, local Google placements, and social retargeting.
Audience & Keyword Strategy
We map your ideal customer journey—from initial search (delivery, dine-in, catering) to booking. We build audience segments for each intent level and identify high-ROI keywords competitors are missing. We also layer in geotargeting for Seaport District, Back Bay, and surrounding neighborhoods.
Campaign Build & Testing
We launch tightly segmented campaigns across Google Search, Local Services, and social platforms. Each campaign has a single clear objective: reservations, online orders, or catering inquiry. We run A/B tests on ad copy, landing pages, and bid strategies. Nothing goes live without data validation.
Optimize & Scale
After 2–3 weeks of live data, we pause losers, increase budget on winners, and refine targeting. We adjust bids in real-time based on time of day, location, and device. For Boston F&B, this means we're ruthless about lunch vs. dinner performance and delivery vs. dine-in ROI.
Build Owned Channels
Paid ads drive traffic, but email and SMS own the customer. We help you capture leads from ads into your CRM, build nurture sequences, and create retargeting audiences for repeat customers. This is where lifetime value multiplies.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Boston restaurants & f&b brand
The median restaurants & f&b client after 6 months
You're about to see exactly where your ad spend is working—and where it's hemorrhaging cash. This free audit pulls your real Google Ads and Meta data to show your true cost-per-order, which keywords actually drive revenue, and the 3–5 fastest wins you can implement immediately.
Median result across 12 restaurants & f&b Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How quickly will I see results?
Paid ads work fast—if they're set up right. Within 2 weeks of launching optimized campaigns, you'll see early signals: which keywords convert, which audiences respond, which ads click. Real profit typically takes 4–8 weeks because we're testing, learning, and scaling methodically. We'd rather show you a 2.8x ROAS in month 3 than promise overnight results and disappoint you.
What if my current ad account is a mess? Do we start from scratch?
No. We audit first. 70% of the time, there's gold in your existing campaigns—they're just poorly optimized or targeting the wrong audience. We'll pause losers, fix winners, and build new campaigns for blind spots. You won't lose the learning you've already paid for; we build on it.
How much should I budget for paid ads?
It depends on your goals and location. Boston restaurants typically see strong ROI on $2,000–$8,000/month in paid spend. We recommend starting with $3,000–$4,000/month if you're new to paid ads, proving the model, then scaling what works. We'll show you the exact math: if your catering order is worth $500, and we can bring one in for $45, does a $3,000/month budget make sense? (Yes.)
Do you manage ads on platforms like DoorDash and Uber Eats?
We can, but we typically advise against it for most restaurants. Platform ads eat 25–30% margins, and you don't own customer data. Instead, we focus on Google Search and direct ordering channels (your website, SMS). We'll show you why ownership matters more than visibility on platforms you don't control.
What's your minimum commitment?
We work on 3–6 month engagements (not long-term retainers). This is enough time to test, learn, and scale. Month 1 is strategy + setup. Months 2–3 are optimization. Months 4–6 are scaling what works. We're confident enough in our process that we're comfortable with shorter commitments; most clients stay longer because the results speak.
FREE · NO COMMITMENT · 48HR TURNAROUND