Built for Restaurants & F&B Brands That Have Outgrown Their Last Social Media Agency.
Own your audience. Build direct relationships. Drive repeat orders without review site dependency.
8 of our last 10 restaurants & f&b clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Berlin restaurants & f&b is a different game.
We’ve run Social Media here. We know what it takes.
Stop letting Yelp own your Berlin restaurant's future.
Berlin's 140,000+ SMBs spend an average of €3,200 monthly on digital marketing, yet most restaurants still depend on Yelp and TripAdvisor for visibility. The opportunity: social media platforms now drive 38% of restaurant discovery in Berlin's competitive Mitte, Prenzlauer Berg, and Kreuzberg districts. Restaurants without an owned email list or retention strategy leave €15,000+ in annual repeat revenue on the table. Community-driven social strategy directly converts followers into loyalists—and loyalists into predictable monthly revenue.
The 3 places Berlin restaurants & f&b brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 restaurants & f&b brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Excellent Google reviews but zero control over narrative on Yelp. Instagram had 800 followers but 0.8% engagement. No system to convert diners into repeat customers. Catering and delivery opportunities were completely invisible online.
Deployed QR-code email capture at tables and POS, growing email list from 0 to 620 subscribers in 90 days.
— Marco R.
Owner & Chef
Read the full case study →BEFORE → AFTER
Monthly Attributed Revenue from Owned Channels · BEFORE
€0
Monthly Attributed Revenue from Owned Channels · AFTER
€1,240
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 6 months, you'll own a qualified email list of 500–1,500 repeat customers, a predictable €800–€1,800 in monthly direct revenue from email + social, and a social presence that drives walk-ins, delivery orders, and catering inquiries without review-site dependency.
Audit your social reality
We analyze your current Instagram, Facebook, and Google Business Profile against Berlin restaurant benchmarks. We identify which content actually converts, where your audience gaps are, and how Yelp/TripAdvisor are outranking you on key delivery and catering queries.
Build your owned channels
We set up an email capture system (via QR codes, in-app sign-up, or in-restaurant tablets) and create a branded email welcome sequence. We audit and optimize your Google Business Profile for delivery and catering keywords specific to your Berlin district (Mitte, Prenzlauer Berg, Kreuzberg).
Deploy community-first content
We create a 12-week content calendar focused on customer stories, behind-the-scenes, limited-time offers, and event announcements. Every post includes a hook, value statement, and clear CTA (email sign-up, book a table, order catering). Content is designed to feed your email list, not just Instagram vanity metrics.
Launch email retention cycles
We build automated sequences: weekly specials email, post-visit follow-up, catering inquiry nurture, and re-engagement for inactive subscribers. Each sequence ties back to social (Instagram Stories, Reels, limited-time promos) to create a closed-loop funnel.
Measure, optimize, scale
We track email open rates, click-through rates, conversion rates from social to email to order, and cost per acquisition via each channel. Monthly reporting shows which content and offers drive repeat orders. We adjust strategy based on data—never gut feeling.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Berlin restaurants & f&b brand
The median restaurants & f&b client after 6 months
A practical guide showing exactly how successful Berlin restaurants (Mitte, Prenzlauer Berg, Kreuzberg) are using email capture, retention sequences, and strategic social content to reduce platform dependency and drive €1,000+ in monthly direct revenue.
Median result across 12 restaurants & f&b Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We grew from 12K to 87K followers in nine months. But DM leads increased by 340%. Followers are vanity. Leads are the point. They understood the difference from day one.”
Mia C.
Founder · Beauty Brand, $2M revenue
“Our social content used to feel random. Every post now serves a purpose in the funnel. That strategic shift was obvious within sixty days.”
Leo R.
CMO · Fashion Brand
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much does social media marketing for my Berlin restaurant actually cost?
Our retainer range for restaurants in Berlin is €1,500–€8,000/month depending on scope. A starter package (email capture setup, 8-week content calendar, and 3 basic email sequences) starts at €1,500/month. Full-service management including content creation, email nurture, paid social, and monthly reporting typically runs €4,500–€6,500/month. We recommend budgeting 5–8% of your monthly revenue for sustainable growth. Most restaurants see ROI within 90–120 days.
We're already on Instagram. Why do we need email and SMS?
Instagram is rented real estate. Algorithm changes, shadowbanning, or Meta policy shifts can kill your reach overnight. Email and SMS are owned channels—Meta can't touch them. More importantly: Instagram followers are 70% colder than email subscribers. Email subscribers have already given you permission and their contact info. They convert to repeat orders at 8–12x the rate of Instagram followers. The data is clear: email + SMS drive 60–70% of attributed revenue, while Instagram drives awareness and trust. You need both.
How do we get customers to sign up for email if they're just coming in for a meal?
Incentive + friction removal. Most successful Berlin restaurants use: (1) QR code at every table ('€3 off next order—scan to join'), (2) SMS opt-in at the till ('Text YES to 12345 for weekly specials'), (3) iPad tablet during checkout ('Join our loyalty program—free appetizer on order 5'), (4) physical signup cards for older customers or events. Your team pitches it as 'stay in the loop for specials and new menus,' not 'marketing.' Conversion rate: 8–15% with good incentive design. Within 6 months, email list size reaches 500–800 for a medium restaurant.
Should we still invest in Google Ads and Facebook ads, or just organic social?
Organic social builds community and costs nothing to post—but it doesn't scale reach. For Berlin restaurants competing in Mitte, Prenzlauer Berg, and Kreuzberg, a blended strategy works best: organic social (Instagram/Facebook posts, Stories, Reels) drives 40–50% of awareness and community trust; paid social (€300–€600/month budget) drives the other 50–60% to your best-performing content. Paid ads retarget email list and boost high-intent content (catering offers, limited-time specials, event bookings). We recommend starting with €0 paid spend, growing organic to 2,000–3,000 followers and 2.5%+ engagement rate, then adding €400/month in paid reach. ROI on ads is highest when you have an email list to retarget and nurture sequences ready.
How long before we see revenue from social media marketing?
Email capture and nurture sequences can drive attributed revenue within 30–45 days (first repeat customers from your list). Organic social typically takes 90–120 days to build trust and move followers to email subscribers. Paid social ROI appears within 2–4 weeks if your retargeting list is warm (email subscribers). Catering and delivery search visibility improvements take 60–90 days to rank and generate qualified inquiries. Most restaurants see positive ROI—measurable revenue increase—between Month 3 and Month 4. By Month 6, email and direct-order revenue typically represents 12–18% of total monthly revenue.
FREE · NO COMMITMENT · 48HR TURNAROUND