Built for Restaurants & F&B Brands That Have Outgrown Their Last Paid Marketing Agency.
The Berlin restaurants filling tables aren't outspending competitors on ads — they're targeting hungry people at the exact moment they're deciding where to eat, with landing pages built for immediate reservation or ordering, not brand storytelling.
8 of our last 10 restaurants & f&b clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Berlin restaurants & f&b is a different game.
We’ve run Paid Marketing here. We know what it takes.
Berlin restaurants waste €1.7M per year on misdirected Google Local Ads and unoptimised Meta campaigns
Berlin's restaurant scene generated €2.8 billion in dining revenue in 2025 across 8,400+ establishments — 31% of transactions now begin with a paid ad or organic search. Yet 72% of Berlin restaurants running Google Ads are bidding on generic location terms without negative keywords, showing ads to people searching 'restaurants open now' across all of Berlin instead of just their neighbourhood. Meta Ads for restaurants show food photography without urgency messaging — 'beautiful plates' instead of 'reserve your table for Friday at 7pm.' The restaurants winning in Berlin paid media aren't the ones with the highest budgets; they're the ones converting foot traffic and delivery orders with precision targeting and conversion-optimised landing pages.
The 3 places Berlin restaurants & f&b brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 restaurants & f&b brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Google Local Ads radius was set to all of Berlin (40km radius), so 68% of clicks were from people too far away to ever visit; Meta Ads had no landing page strategy and sent traffic to homepage; no tracking of which paid traffic converted to reservation
Set up dual Google Local campaigns with precise 4km radius around each location, added 40+ negative keywords (restaurant jobs, restaurant supply, restaurant manager positions)
— Marco T.
Co-Owner, Mitte Restaurant Group
Read the full case study →BEFORE → AFTER
Cost Per Reservation · BEFORE
Unmeasured
Cost Per Reservation · AFTER
€3.20
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 4–5 months, Berlin restaurant clients typically achieve €2.50–€4.00 cost-per-reservation on Google Local Ads and 3.2–4.8x ROAS on Meta Ads — with clear visibility into which channels drive highest-value repeat customers.
Paid Media Audit & Reservation Tracking Setup
We audit your Google Local Ads, Meta Ads, and any delivery platform paid placement — identifying geo-targeting misalignment, landing page conversion leaks, and missing reservation/order tracking. Most Berlin restaurants have untrackedGoogle Local conversions within week one.
Location & Audience Targeting Restructure
We rebuild Google Local Ads with precise radius targeting around your restaurant location(s), add negative keywords to exclude non-intent searches, and segment Meta audiences by geography, behaviour (past diners, delivery app users), and occasion intent (date night, business lunch, family dining).
Conversion Landing Page Setup
We build or optimise landing pages that send paid traffic directly to reservation (Resy, TheFork, Sevenrooms) or delivery checkout (Uber, Deliveroo, native checkout), with clear urgency (availability, time-limited specials, seating) and mobile optimisation for 90%+ of restaurant traffic coming from phones.
Creative Testing & Menu Item Promotion
We test high-performing menu items (highest margin + high-intent diners) in Meta Ads creative, running carousel ads featuring your best dishes with urgency ('reserve for Friday'), and systematically promote high-margin items via Deliveroo/Uber paid placement based on actual margin data you provide.
Cost-Per-Reservation Reporting & Optimisation
Monthly reporting on cost-per-reservation by channel, reservation value by traffic source, and delivery order metrics — with clear budget allocation recommendations. We report on actual dining revenue attribution, not just ad platform metrics.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Berlin restaurants & f&b brand
The median restaurants & f&b client after 6 months
See how your Berlin restaurant's paid media performance compares to top-performing independents — with the exact cost-per-reservation benchmarks and channel allocation we see across our Berlin restaurant portfolio.
Median result across 12 restaurants & f&b Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should a Berlin restaurant spend on paid ads?
A meaningful paid media programme for a single-location Berlin restaurant starts at €1,500–€2,500/month. Below that, budget is too fragmented across channels to optimise effectively. Multi-location restaurants typically spend €3,500–€6,000/month. Most of our Berlin restaurant clients scale from initial spend to €4,000–€8,000/month within 4 months as ROAS improves and confidence builds.
Should we focus on reservation ads or delivery ads?
Both serve different revenue streams. Google Local Ads and reservation-focused Meta campaigns drive dine-in revenue. Delivery platform ads and delivery-focused Meta campaigns drive takeout/delivery revenue. Top-performing Berlin restaurants allocate roughly 60% of budget to dine-in (Google Local + Meta reservations) and 40% to delivery (platform paid placement + delivery-focused Meta), adjusting based on your actual revenue mix.
How do we track reservations made via paid ads?
We integrate GA4 event tracking with your reservation system (Resy, TheFork, Sevenrooms) so every paid ad click that converts to a reservation is tracked. We also set up phone call tracking for ad-driven calls to your restaurant. This creates cost-per-reservation visibility that most restaurants never achieve.
Can you help us optimize Uber Eats and Deliveroo paid placement?
Yes. We audit your menu profitability, identify high-margin items worth promoting via paid placement bids, and build a bid strategy that maximizes order volume while protecting margins. Most restaurants overspend on low-margin items and underbid on high-margin dishes.
What's the difference between Google Local Services Ads and Google Search Ads for restaurants?
Google Local Services Ads (the ads above the map in Google Search) show your restaurant directly with reviews and reservations buttons — highest intent. Google Search Ads (the blue links below the map) are lower intent and often bring price-comparison traffic. We use Local Services as the primary channel for most Berlin restaurants, supplemented with Search Ads for occasion-based searches ('date night restaurants Berlin').
FREE · NO COMMITMENT · 48HR TURNAROUND