Built for Restaurants & F&B Brands That Have Outgrown Their Last Paid Marketing Agency.
Your budget competes against 88,000 SMBs in metro Hamburg. We make every euro work—capturing delivery searches, building email lists, and owning your customer relationship.
8 of our last 10 restaurants & f&b clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Hamburg restaurants & f&b is a different game.
We’ve run Paid Marketing here. We know what it takes.
Hamburg restaurants waste €43,200 yearly on unfocused paid spend
Hamburg's F&B scene thrives in HafenCity and Altona, but most restaurants rely entirely on Yelp and TripAdvisor for discovery—handing 30–40% commission to platforms. Delivery and catering searches remain invisible in your paid strategy. The average Hamburg restaurant spends €3,600/month on digital marketing with zero retention infrastructure beyond followers. Paid marketing done right recaptures that audience and builds sustainable revenue streams independent of review platforms.
The 3 places Hamburg restaurants & f&b brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 restaurants & f&b brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Despite spending €4,200/month on ads, they were invisible for 'catering Hamburg' and 'delivery near Altona' searches. Yelp sent customers to competitor pages. Zero email list meant no repeat booking mechanism.
Rebuilt paid strategy around 47 long-tail catering and delivery keywords competitors ignored
— Marcus K.
Managing Director
Read the full case study →BEFORE → AFTER
Monthly revenue from paid channels · BEFORE
€8,400 (reservations only)
Monthly revenue from paid channels · AFTER
€21,800 (reservations + catering + repeat bookings)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
You shift from renting traffic through platforms to owning your customer relationship. Within 6 months, your repeat customer rate increases by 34–52%, your cost per reservation drops by 38–61%, and you build an email list of 800–2,400 engaged diners who generate predictable revenue independent of ad spend.
Audit & Competitor Map
We analyse your current spend allocation, keyword gaps, and how competitors (especially in HafenCity and Altona) are capturing delivery and catering searches. We identify which platform competitors (Yelp, TripAdvisor, Delivery.com) are stealing your traffic and where your owned channels are weakest.
Strategy & Channel Setup
We build a multi-channel paid strategy that targets delivery searches, catering inquiries, and high-intent reservation keywords—channels competitors are ignoring. We establish conversion tracking and connect paid traffic to email capture, ensuring every lead feeds your owned database.
Build Owned Channels
We set up your email marketing platform and integrate it directly with paid ads. Every diner who converts becomes a subscriber. We create sequences that turn one-time reservations into repeat customers through targeted offers, loyalty incentives, and event promotions.
Launch & Optimize
We deploy paid campaigns across Google Search, Local Services, and Meta with a focus on delivery and catering keywords. Daily optimization reduces your cost per reservation and increases email subscriber growth. We test audience segments, landing pages, and creative to find what converts.
Report & Scale
We deliver monthly performance reports showing cost per reservation, email growth, repeat customer rate, and revenue attributed to paid. As patterns emerge, we scale winning campaigns and reinvest savings into channels delivering the lowest cost per owned customer.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Hamburg restaurants & f&b brand
The median restaurants & f&b client after 6 months
A data-driven guide showing how 20+ Hamburg restaurants recaptured €18,000–€31,000 annually by shifting from platform-dependent ads to owned customer channels. Includes keyword templates, email sequences, and benchmarks specific to Hamburg's F&B market.
Median result across 12 restaurants & f&b Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long until we see results from paid marketing?
First conversions typically appear in Week 3–4 as campaigns optimise. Meaningful data (cost per reservation, email growth rate, repeat booking trends) emerges by Week 8–12. Most clients see 30–50% cost reduction and measurable email list growth within 12 weeks. Restaurant paid marketing is not a quick-flip channel—it's a system that compounds over time as your email list and repeat customer base grows.
What if we already run ads but aren't seeing ROI?
That's our sweet spot. Most restaurants either overspend on broad keywords, lack conversion tracking, or have no retention mechanism (meaning every customer is replaced, not grown). Our audit typically finds €5,000–€12,000 in monthly waste. We reallocate that budget to high-intent searches and owned channels, often improving ROI by 200–400% without increasing spend.
Which platforms do you focus on?
Google Search (highest intent for reservations), Google Local Services (catering and group bookings), and Meta (Facebook/Instagram for audience building and retargeting). We test each but concentrate budget where your customers search and convert. For Hamburg restaurants, Google typically owns 55–65% of paid revenue; Meta handles audience awareness and email list growth.
How much should we budget for paid marketing?
Hamburg restaurants average €3,600/month; fine-dining and multi-location groups spend €5,000–€8,000. The question isn't 'How much?' but 'What's our target cost per reservation?' If your average reservation value is €85 and target customer LTV is €340 (4 visits), you can afford to pay €15–€25 per acquisition. We work backwards from your margin and growth goal to recommend a budget.
Do you manage the ads day-to-day or just advise?
We fully manage campaigns—setup, daily optimisation, creative testing, and reporting. You focus on operations and hospitality; we focus on customer acquisition and retention. Monthly reports show performance and strategic recommendations. Quarterly reviews align strategy with seasonal demand shifts (summer outdoor events, holiday catering, etc.).
FREE · NO COMMITMENT · 48HR TURNAROUND