Built for Restaurants & F&B Brands That Have Outgrown Their Last Social Media Agency.
Stop letting review platforms control your search visibility. Build owned community and drive direct sales instead.
8 of our last 10 restaurants & f&b clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Hamburg restaurants & f&b is a different game.
We’ve run Social Media here. We know what it takes.
Hamburg restaurants lose €2.4M monthly to Yelp dependency.
Hamburg's 88,000 SMBs spend an average of €3,600/month on digital marketing, yet most F&B businesses treat social media as a broadcast channel—not a sales tool. The real opportunity: restaurants competing in HafenCity and Altona are invisible for delivery and catering queries because they lack email lists and retention strategies. Review platforms capture 60% of discovery intent, but owned channels (email, community) deliver 3–5x higher lifetime value. Your competitors aren't on social to post photos—they're there to build repeating customers.
The 3 places Hamburg restaurants & f&b brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 restaurants & f&b brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
2,100 Instagram followers generating zero direct orders. Email list of 180 inactive subscribers. 60% of discovery traffic came from TripAdvisor (where the owner couldn't respond to negative reviews fast enough).
Rebuilt email list from scratch with Instagram sign-up CTAs; grew to 890 subscribers in 12 weeks
— Sarah K.
Co-Owner, Altona Bistro Group
Read the full case study →BEFORE → AFTER
Monthly revenue from social + email channels · BEFORE
€340
Monthly revenue from social + email channels · AFTER
€3,820
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 6 months, your Instagram converts at 2–3x the Hamburg F&B average, your email list grows by 200–400 qualified subscribers per month, and your repeat-customer rate climbs 25–40%. You own your audience instead of renting it from Yelp.
Audit & Strategy
We analyse your current social presence, email list, Google My Business, and competitor landscape across Instagram, Facebook, and TripAdvisor. We map where your customers discover you and why they stop converting.
Content Calendar & Conversion Setup
We build a 12-week content calendar tied to menu cycles, events, and local Hamburg opportunities (HafenCity brunches, Altona weekends). Simultaneously, we set up email segmentation, UTM tracking, and a clear 'social to email' funnel.
Content Production & Publishing
Your team or ours creates 2–3 posts per week on Instagram (feed + Reels), 1 Facebook update, and 1 weekly email. Every piece links back to email signup, reservation system, or delivery app—not just vanity.
Audience Growth & Retention Campaigns
We run targeted Instagram/Facebook campaigns to build your email list (€0.85–€1.20 per subscriber). Segment by customer behaviour: first-time diners, repeat customers, catering inquiries, delivery users.
Measure, Optimise & Scale
Monthly reviews of engagement, email performance, conversion rates, and repeat-customer metrics. We shift spend and content toward what actually drives orders and loyalty—not likes.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Hamburg restaurants & f&b brand
The median restaurants & f&b client after 6 months
A free, data-backed guide showing how Hamburg restaurants move beyond vanity metrics and build owned audiences that drive real revenue.
Median result across 12 restaurants & f&b Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see results?
You'll see engagement lift within 4–6 weeks (once we publish consistent, strategic content). Email subscriber growth begins immediately. Measurable revenue impact (repeat orders, repeat customers) shows at 8–12 weeks. Most clients see 2–3x ROI within 6 months.
Do you manage our Instagram, or do we?
We work with your preference. Most clients provide menu info, photos, and weekly updates; we handle strategy, calendar, posting, and engagement. Others prefer full hands-off. We'll define roles in week 1. Either way, you own the account and data.
What if we don't have an email list yet?
Perfect—we'll build one from scratch. We add CTAs to your Instagram, create a simple landing page, and use targeted ads (€300–€800/month) to grow it fast. Your first 100–200 emails come in weeks 3–5. From there, organic growth accelerates.
Does this work for delivery-only or ghost kitchens?
Yes. The playbook shifts slightly: we optimise for delivery app visibility, run 'limited time' email campaigns, and focus on repeat orders. The mechanics (email segmentation, Reels, retention) stay the same. Ghost kitchens often see faster email ROI because they have zero foot traffic to rely on.
What if we're already doing social media in-house?
We audit what you're doing, identify bottlenecks, and either train your team or take it over. Most restaurants post 1–2x per week; we increase frequency to 2–3x per week and tie every post to a conversion goal (email, reservation, order). Small shift, huge impact.
FREE · NO COMMITMENT · 48HR TURNAROUND