Built for Restaurants & F&B Brands That Have Outgrown Their Last Social Media Agency.
Most lose to Yelp and TripAdvisor. Your content strategy shouldn't play their game.
8 of our last 10 restaurants & f&b clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Cologne restaurants & f&b is a different game.
We’ve run Social Media here. We know what it takes.
72,000 Cologne restaurants fight for social attention daily
Cologne's restaurant scene is thriving—but fragmented. Your competitors control nothing on social; review platforms own everything. The businesses winning aren't posting more; they're building direct relationships with diners, capturing email addresses, and converting delivery searches into owned revenue. Social media is no longer about vanity follows. It's about turning your audience into regulars, and regulars into evangelists.
The 3 places Cologne restaurants & f&b brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 restaurants & f&b brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Instagram presence existed but felt static—no email capture, no catering visibility, and competing directly against larger restaurants on paid ads. Yelp reviews fluctuated wildly, affecting bookings.
Repositioned content around chef stories, ingredient sourcing, and seasonal tasting menus to build authority and email signup hooks
— Klaus M.
Owner, Altstadt Fine Dining
Read the full case study →BEFORE → AFTER
Monthly repeat revenue from owned audience · BEFORE
€800 (mostly organic, unreliable)
Monthly repeat revenue from owned audience · AFTER
€4,200 (email-driven, predictable)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 6 months, you own a community. Followers become subscribers become regulars. You're no longer dependent on Yelp or algorithm changes; you're capturing delivery and catering searches directly, and your email list is generating repeat revenue weekly.
Audience & Platform Audit
We map your current social presence, identify where your regulars actually spend time, and benchmark you against top performers in Cologne's restaurant scene. We also audit your email and SMS capture strategy—or build one if it doesn't exist.
Content & Conversion Strategy
We design a content pillar framework that turns followers into email subscribers and email subscribers into repeat customers. This includes content for seasonal menus, delivery promotions, catering inquiries, and event bookings—all tied to your business goals.
Owned Audience Setup
We build or optimize your email and SMS capture systems—on social, in-restaurant, and through your website. This is how you stop renting followers and start owning customers. We configure automation for welcome sequences, menu updates, and delivery/catering reminders.
Content Creation & Community Management
Our team creates and posts 2–4x weekly, engaging with comments, managing direct inquiries, and responding to reviews on your behalf. We focus on behind-the-scenes, menu stories, and user-generated content—the content that builds community, not just awareness.
Performance Optimization & Retargeting
We monitor which content converts followers to email subscribers and email subscribers to customers. We use this data to inform paid campaigns (if you choose them) and double down on organic reach. Monthly reviews ensure strategy evolves with your business.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Cologne restaurants & f&b brand
The median restaurants & f&b client after 6 months
Get the exact content types and email capture hooks that convert Instagram followers into email subscribers and email subscribers into repeat customers. Built for Cologne restaurants.
Median result across 12 restaurants & f&b Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Our social content used to feel random. Every post now serves a purpose in the funnel. That strategic shift was obvious within sixty days.”
Leo R.
CMO · Fashion Brand
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How is this different from hiring an intern to post on Instagram?
An intern posts. We build systems. We're designing content for conversions, capturing emails, automating sequences, analyzing what works, and optimizing weekly. You're not paying for content volume; you're paying for a repeatable revenue system that works while you run the restaurant.
What if we already have a social media manager?
We often work alongside existing teams, or replace them if they're not driving conversions. We audit what's working, identify gaps (usually email capture and retention), and either upskill your team or take over full management. Either way, we're focused on outcomes—not just activity.
Do we have to spend money on ads?
No. Most of our early wins come from organic content and email retargeting. Paid ads accelerate growth, but we start with strategy and owned audience first. If and when we recommend ads, they're targeted at warm audiences (email subscribers, website visitors, engaged followers)—not cold traffic.
How long before we see results?
Email capture starts immediately (Week 1). Attribution to revenue comes around Month 3–4, once we have enough subscriber data and email sequences running. Most clients see 15–30% revenue lift within 6 months. Patience on the front end pays off massively on the back end.
What happens if we cancel mid-contract?
You own the email list, the content calendar, and all systems we've built. If you leave, you keep them. We're not locking you into anything. Our job is to prove value every month so you want to stay—not trap you into leaving.
FREE · NO COMMITMENT · 48HR TURNAROUND