Built for Restaurants & F&B Brands That Have Outgrown Their Last Social Media Agency.
Own your social presence, build a direct customer base, and turn followers into repeat diners—without depending on review platforms.
8 of our last 10 restaurants & f&b clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Munich restaurants & f&b is a different game.
We’ve run Social Media here. We know what it takes.
Most Munich restaurants lose sales to Yelp. You don't have to.
Munich's restaurant scene is fiercely competitive but severely under-leveraging social media for customer retention. While 110,000 SMBs across Munich metro spend an average of €4,200/month on digital marketing, F&B businesses typically allocate only 15–20% to social—the rest goes to paid ads chasing traffic they can't control. The real opportunity: restaurants that build owned audiences on Instagram, TikTok, and email capture 3–4x higher lifetime customer value than those relying solely on Yelp, Google, and delivery apps. Maxvorstadt and Schwabing's high-density dining districts are particularly untapped—most competitors post inconsistently and never nurture followers into regulars.
The 3 places Munich restaurants & f&b brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 restaurants & f&b brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
They were posting sporadically on Instagram (2–3 times/month), had zero email list, and were losing 60% of catering inquiries to competitors with better online visibility. Their Yelp page was strong but traffic wasn't converting to orders because there was no owned channel to build on.
Built a 90-day content calendar around seasonal menus, wine pairings, and catering showcases. Launched 4 Reels/week and carousel posts designed to drive email sign-ups.
— Marco T.
Owner & Chef
Read the full case study →BEFORE → AFTER
Email-Driven Monthly Revenue · BEFORE
€0
Email-Driven Monthly Revenue · AFTER
€4,200–€5,100
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 3–4 months, you'll have a self-sustaining social and email engine that generates 25–40% of your monthly reservations and orders without depending on Yelp or paid ads. You'll own direct relationships with your customers, cut customer acquisition cost by 35–45%, and have a repeatable system to turn new followers into regulars.
Audit Your Social Baseline
We analyze your current Instagram, TikTok, and Facebook presence—engagement rates, audience demographics, content gaps. We also benchmark your email list size, Yelp reviews, and local search visibility against top performers in Maxvorstadt and Schwabing.
Build a Content & Retention Strategy
We map your ideal customer journey: discovery (Instagram/TikTok), consideration (Reels, carousel posts, stories), action (email sign-up, reservation CTA). We create a content calendar tailored to Munich's dining calendar (Oktoberfest, holiday season, seasonal menus) and set up email segmentation for delivery, dine-in, and catering audiences.
Launch High-Performing Content
We produce 3–4 weekly posts (Reels, carousel, static) optimized for engagement and conversion. Each post includes a clear CTA (email sign-up, 'Book a table,' 'Order now'). We also build your email welcome sequence and first 2 nurture campaigns to convert social followers into subscribers.
Amplify with Paid & Local SEO
We layer in strategic paid promotion (€300–€800/month) to boost top-performing organic posts and drive email sign-ups. We also optimize your Google Business Profile, encourage reviews, and use social mentions in local citations to lift local search visibility for 'catering Munich,' 'private dining,' and delivery queries.
Measure, Refine & Scale
We track key metrics weekly: email subscriber growth, email-to-reservation conversion rate, Reels engagement, local search impressions, and reservations attributed to social/email. We optimize content based on what's driving actual bookings and revenue, not just vanity metrics.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Munich restaurants & f&b brand
The median restaurants & f&b client after 6 months
See exactly how your social presence, email strategy, and local search visibility compare to top performers in Maxvorstadt and Schwabing. Get 5–7 immediate quick wins you can implement this week.
Median result across 12 restaurants & f&b Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much does social media marketing for restaurants actually cost?
Our retainer for Munich restaurants ranges €2,000–€6,000/month, depending on scope (content production, email, paid amplification, reporting). Most clients also allocate €300–€800/month for paid social promotion. We recommend starting with a 3–4 month engagement to prove ROI, then scaling or pausing based on results. Compared to your current €4,200 average digital spend, we typically reallocate 40–50% from underperforming paid ads to higher-ROI social + email tactics.
Will this actually drive reservations and orders, or just pretty Instagram posts?
We don't measure success by followers or likes—we measure by email subscribers, email-to-booking conversion rates, and revenue attributed to social/email. Every post includes a specific CTA (email sign-up, 'Book now,' 'Order delivery'). We track which content drives actual customer action and optimize weekly. Most clients see their first measurable bookings or orders from these channels within 4–6 weeks.
Yelp and Google already dominate our search visibility. Can social media really compete?
Social media doesn't directly compete with Yelp—it complements it. Here's the advantage: Yelp and Google drive one-time discovery; social + email drive lifetime customer value. A customer who finds you on Google once might never return. A customer on your email list orders 3–5 times more per year. Additionally, strong social signals (engagement, reviews, mentions) boost your Google Local rankings for competitive queries like 'catering Munich' and 'private dining Schwabing,' so they work together.
We post regularly on Instagram but get almost no engagement. Why?
Most restaurants post nice photos but without a clear reason for followers to engage or convert. They're missing: (1) compelling captions with a hook, (2) a specific CTA in every post, (3) Reels (which get 3–5x more reach than static posts), (4) email sign-up links in bio, (5) consistent posting schedule. We redesign your content strategy to move followers toward action, not just consumption. Results: 4–5x engagement increase within 4–6 weeks.
How do you handle content production? Do we have to create it all?
We handle the strategy, calendar planning, copywriting, and post design. You provide raw ingredients: product photos, staff stories, upcoming specials, and feedback on what resonates. Most Munich restaurants we work with allocate 2–3 hours/week for content input (taking photos, providing info). We do the rest—optimization, scheduling, email copywriting, and paid setup. You can scale this down or up based on your bandwidth.
FREE · NO COMMITMENT · 48HR TURNAROUND