Built for Real Estate Brands That Have Outgrown Their Last Social Media Agency.
Your social presence either builds community and closes deals—or it doesn't. We make sure it does.
8 of our last 10 real estate clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Boston real estate is a different game.
We’ve run Social Media here. We know what it takes.
72,000 Boston real estate SMBs compete online. Most lose.
Boston's real estate market is fragmented across property portals and neighborhood-specific searches. Most agents treat social media as an afterthought, posting inconsistently and never converting engagement into qualified leads. The market is primed for operators who treat social as a lead-generation engine, not a broadcast channel. Organic, location-based social strategies are still underutilized in this market—giving early movers a significant competitive advantage.
The 3 places Boston real estate brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 real estate brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Strong offline reputation but weak social presence. Competitors with larger teams were capturing younger buyer attention on Instagram. Their own posts (6–8 per month) generated minimal engagement and zero qualified leads.
Built a neighborhood storytelling strategy: each post highlighted community culture, architecture history, and lifestyle (not just property features)
— Sarah M.
Managing Director
Read the full case study →BEFORE → AFTER
Monthly qualified leads from social · BEFORE
0–2 per month
Monthly qualified leads from social · AFTER
8–12 per month
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, your social channels shift from static listings to active lead-generation engines. You'll see consistent, qualified inquiries tied directly to your social content. By month 6, social becomes one of your top 3 lead sources—and you own the narrative in your key neighborhoods.
Audit & Strategy Foundation
We analyze your current social presence, competitor landscape, and sales funnel. We identify which Boston neighborhoods you own, which you're losing, and where social can drive the most qualified leads. This is where we align social with your actual business goals—not vanity metrics.
Content Calendar & Messaging Framework
We build a 90-day content calendar with location-specific storytelling, buyer journey mapping, and conversion hooks. Every post serves a purpose: build trust, showcase lifestyle, or drive inquiry. We align messaging to Back Bay sophistication, Seaport modernism, and neighborhood-specific buyer psychology.
Creative Production & Launch
Our team produces high-quality visuals, short-form video, carousel posts, and Stories. We shoot location-tagged content that builds community narrative, not just listing inventory. Launch is staged across Instagram, TikTok, and LinkedIn with platform-specific optimization.
Engagement & Community Building
We manage daily engagement: responding to comments, engaging with local accounts, running geotargeted campaigns, and nurturing leads from followers to qualified prospects. This is where 'community' becomes 'customer.' We use CRM integration to track which social leads close.
Optimization & Scaling
We analyze what content converts best, which neighborhoods drive highest-value leads, and which times drive engagement. We scale winning content and tactics. By month 3–4, you'll see predictable lead flow from social. We adjust strategy quarterly based on data.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Boston real estate brand
The median real estate client after 6 months
Get the exact content strategy, posting schedule, and conversion framework used by Boston's top real estate performers to turn social followers into qualified buyers and investors.
Median result across 12 real estate Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
“They mapped our content to every stage of the buyer journey. That sounds basic — but nobody had done it for us before. The results were immediate.”
Raj S.
Founder · E-commerce Brand, $3M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How quickly will we see leads from social media?
Most clients see their first qualified inquiries within 4–6 weeks of launch. By 90 days, you'll have a measurable baseline. Full momentum (8–12 leads/month) typically appears by month 4–5. The timeline depends on your baseline audience and content quality, but we optimize aggressively from day one.
We've tried managing social in-house. Why should we hire Omakaase?
In-house efforts fail for three reasons: (1) No content production capacity—you're managing agents, not creating assets. (2) No real estate + social expertise—generic content doesn't convert buyers. (3) No analytics rigor—you post but don't track leads to sales. We handle all three, freeing you to close deals while we build the engine.
What's included in your retainer? Can we customize it?
Standard retainers range $2,500–$14,000/month depending on scope. Entry packages include content planning, production (8–12 posts/month), daily engagement, and monthly reporting. Premium packages add paid media, video production, and CRM integration. We customize every engagement to fit your team size, budget, and revenue goals.
How do you measure success? What metrics matter?
We track five core metrics: (1) Engagement rate (target: 3–6%), (2) Qualified leads attributed to social (tracked in your CRM), (3) Conversion rate from lead to transaction, (4) Audience growth and audience quality, (5) Cost per qualified lead. Monthly reports show all five. We optimize based on what drives sales, not vanity metrics.
Which platforms should we focus on?
For Boston real estate: Instagram (primary—visual storytelling), TikTok (emerging but powerful for younger buyers and investors), and LinkedIn (B2B investor and development leads). We build a multi-platform strategy but allocate effort based on where your target buyers spend time. We'll advise what makes sense for your business.
FREE · NO COMMITMENT · 48HR TURNAROUND