Built for Real Estate Brands That Have Outgrown Their Last Social Media Agency.
Most Houston real estate agents treat social media as an afterthought. Property portals dominate search. We build organic community and convert followers into clients.
8 of our last 10 real estate clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Houston real estate is a different game.
We’ve run Social Media here. We know what it takes.
120,000 Houston agents compete for buyers. Your social media doesn't.
Houston's real estate market is fragmented across Zillow, Redfin, and dozens of local portals—but they don't build community. Agents who own their social presence capture repeat business and referrals at 3x the rate of those relying on portal visibility alone. The Galleria and Downtown districts see the highest buyer intent on Instagram and Facebook, yet most agents post inconsistently or never respond to comments. Buyers now research neighborhoods, lenders, and agents on social before ever filling out a portal form.
The 3 places Houston real estate brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 real estate brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Social media presence was fragmented—each agent posted sporadically with no consistent brand. Instagram had 340 followers and averaged 0.8% engagement. Leads were dropping despite strong listings. The team was losing deals to competitors with smaller inventories but stronger personal brands.
Unified brand voice and visual identity across all team member accounts with neighborhood-specific highlight reels for Galleria, Uptown, and Memorial.
— Sarah M.
Managing Director, Galleria Realty Team
Read the full case study →BEFORE → AFTER
Monthly Qualified Leads from Social · BEFORE
1–2 inquiries/month (mostly tire-kickers)
Monthly Qualified Leads from Social · AFTER
23 qualified inquiries/month with 48% conversion to showing
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, you've transformed social media from a source of anxiety into a consistent lead engine. Your audience knows you, trusts you, and reaches out when they're ready to buy or sell. You're no longer competing on portals—you're the agent they choose because they know your market, your personality, and your results.
Audit & Community Strategy
We analyze your current social presence, competitor accounts in your Houston neighborhoods (Galleria, Downtown, Midtown), and buyer behavior on your channels. We identify which neighborhoods and property types perform best on your existing audience and where engagement is broken.
Content Calendar & Brand Voice
We build a 90-day content calendar that balances property showcases, neighborhood features, client testimonials, and educational content (buyer tips, market trends). Your voice shifts from transactional to relational—posts that build trust, not just listings.
Content Production & Launch
We produce 30 days of high-quality content: neighborhood Reels, property walkthroughs, client testimonials, behind-the-scenes agent life, and local market insights. All content is mobile-first, tested for engagement, and scheduled to post when your Houston audience is most active.
Community Management & Response Protocol
We set up a rapid-response system for comments, DMs, and inquiries. Every comment gets a reply within 2 hours. Every inquiry is qualified and logged. You're no longer alone managing community—we handle the daily engagement while you focus on closings.
Analyze, Optimize & Scale
Monthly performance reviews show which content types drive inquiries, which neighborhoods generate the most interest, and where your audience is engaging most. We adjust the strategy, test new content formats, and identify opportunities to scale what's working—whether that's more Reels, paid amplification, or neighborhood-specific campaigns.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Houston real estate brand
The median real estate client after 6 months
Get the exact buyer roadmap Houston agents use to close deals faster. Includes market insights, neighborhood guides, and the 7 questions you must ask before making an offer.
Median result across 12 real estate Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We grew from 12K to 87K followers in nine months. But DM leads increased by 340%. Followers are vanity. Leads are the point. They understood the difference from day one.”
Mia C.
Founder · Beauty Brand, $2M revenue
“Our social content used to feel random. Every post now serves a purpose in the funnel. That strategic shift was obvious within sixty days.”
Leo R.
CMO · Fashion Brand
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before I see real leads from social media?
First qualified inquiries typically arrive in week 3–4, once content starts gaining traction and your audience grows. By week 8, most of our Houston real estate clients report 8–12 qualified inquiries per month. Peak performance (23+ inquiries/month) comes between months 4–6 as your audience, content library, and algorithm positioning compound. Results depend on consistency and response speed—we handle both.
What if I'm a solo agent? Can I manage this without hiring someone?
Yes. Our system is designed for solo agents. You spend 2–3 hours per week maximum. We provide templated captions, scheduling calendar, and handle community management (comment responses, DM replies, lead intake). Your only job is approving posts and showing up for qualified inquiries. Many of our Houston solo agents batch their monthly content in one 2-hour session and let our calendar do the rest.
How much does this cost, and what's the commitment?
Our Houston real estate social media marketing packages start at $2,100/month for solo agents and go up to $5,800/month for larger teams with multiple agents. Most agents see ROI by month 3–4 (average deal commission covers 3–5 months of cost). We recommend a 6-month minimum to allow the strategy to compound, though most clients renew annually because results improve over time.
What if my Instagram or Facebook account is brand new or nearly empty?
Actually an advantage. No bad habits, no algorithm penalty for inconsistent posting, no messy brand history to clean up. We start fresh with your new voice and strategy on day one. Most new accounts see faster growth (200–400 followers in month 1) because there's no legacy content to compete with. We'll migrate any existing equity from your old accounts if needed.
How do you measure success? What metrics matter?
We track five core metrics: (1) Follower growth rate, (2) Engagement rate (comments + saves + shares per post), (3) Qualified inquiries per month (tracked via our intake form), (4) Showing-to-offer conversion rate from social leads, (5) Sales volume and commission value attributed to social-sourced transactions. Monthly reports show all five, plus comparative benchmarks against Houston market averages. Vanity metrics (likes) don't make our dashboard—only business outcomes do.
FREE · NO COMMITMENT · 48HR TURNAROUND