Built for Real Estate Brands That Have Outgrown Their Last Social Media Agency.
Real estate agents in New York are losing deals to inconsistent social strategy. We build engaged communities that convert.
8 of our last 10 real estate clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
New York real estate is a different game.
We’ve run Social Media here. We know what it takes.
Social media drives 3x more leads than property portals
New York's real estate market is hypercompetitive—230,000 SMBs compete for local attention, yet most agents rely solely on Zillow and Redfin. Social media remains the untapped channel for neighborhood authority and buyer trust. Property portals dominate search, but organic social strategy differentiates you and builds repeat referral networks that portals can't deliver.
The 3 places New York real estate brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 real estate brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Despite strong sales history, their social media was dormant—zero Instagram posts in 8 months, LinkedIn unused, no organic strategy. They were paying $18K/month in paid ads on portals and Google, but had no owned audience or long-term asset.
Built a weekly neighborhood feature series showcasing local restaurants, transit links, and 'day in the life' content for each micro-market
— Sarah M.
Managing Director
Read the full case study →BEFORE → AFTER
Monthly digital marketing ROI · BEFORE
-$18K spend, 0 lead attribution
Monthly digital marketing ROI · AFTER
$8.2K spend (paid + organic), $1.2M transactions (15% attributed)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, you'll have a predictable, repeatable system for generating leads directly from social media. Your brand becomes the trusted neighborhood authority—not just another listing. You'll see consistent follower growth, higher engagement, and a measurable pipeline of qualified buyers and referral sources.
Social Audit & Strategy
We analyze your current accounts, competitor benchmarks, and audience behavior specific to your New York market. We identify which neighborhoods and buyer personas you're reaching—and which you're missing. This uncovers the exact gaps between your social presence and your actual business goals.
Community & Content Plan
We build a sustainable monthly content calendar—neighborhood spotlights, market insights, behind-the-scenes agent stories, and buyer education. Every post is designed to position you as a trusted authority, not just a listing pusher. We layer in community engagement tactics that turn followers into referral sources.
Content Production & Publishing
Our team creates and schedules all assets—carousel posts, Reels, Stories, LinkedIn articles—optimized for New York's real estate audience. We maintain a consistent voice and visual brand across all platforms so your profile becomes instantly recognizable in feeds and search.
Paid Amplification & Lead Capture
We layer targeted paid campaigns on top of organic—retargeting warm leads, prospecting new buyer demographics in your target neighborhoods, and promoting high-intent content (open house announcements, market reports, agent features). All campaigns funnel into lead capture workflows.
Measurement, Optimization & Growth
We track every metric that matters—follower growth, engagement rates, lead volume, cost per lead, and ROI. Monthly, we optimize underperforming content, test new formats, and adjust strategy based on New York market shifts. You get transparent dashboards and quarterly business reviews.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a New York real estate brand
The median real estate client after 6 months
Get a competitive analysis of your social media performance against top New York agents in your market. See exactly where you're losing leads to inconsistent posting, low engagement, and outdated strategy.
Median result across 12 real estate Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
“They mapped our content to every stage of the buyer journey. That sounds basic — but nobody had done it for us before. The results were immediate.”
Raj S.
Founder · E-commerce Brand, $3M revenue
“We grew from 12K to 87K followers in nine months. But DM leads increased by 340%. Followers are vanity. Leads are the point. They understood the difference from day one.”
Mia C.
Founder · Beauty Brand, $2M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
Why should I invest in social media when property portals dominate New York real estate search?
Portals own search, but they don't own *trust* or *referrals*. Agents with strong social communities convert buyers 3–4x better because they've built relationship authority before the listing appears. Plus, social is owned media—portals can change their algorithm tomorrow, but your followers stay with you. Smart agents use portals as distribution, social as conversion.
How much does social media marketing cost, and what's the typical ROI?
We work with New York real estate clients on retainers ranging from $3K–$8K/month depending on scope (content production, paid amplification, lead capture). ROI typically appears within 90–120 days: expect 8–12 qualified leads per month at $150–$250 CPL. Most clients see $400K–$1.2M in closed transaction value attributed to social within 6 months, far exceeding the investment.
Do you manage multiple agents' accounts, or is this for individual brokers?
We work with both individual agents and brokerage teams. For teams, we build a centralized brand strategy, then create individual agent profiles that feed into the team brand—each agent builds personal authority while driving leads to the team. For solo agents, we focus on neighborhood authority and personal brand. Both models scale.
What if I'm not good on camera or don't like being 'social'?
You don't need to be. We produce 80% of content—Reels, carousels, graphics, copywriting. You show up for monthly 10-minute video shoots or DM responses, and we handle the rest. Authenticity wins in real estate, not production value. Most of our quieter clients outperform extroverts because the strategy is *community-first*, not ego-first.
How do you measure success? What metrics matter?
We track 12+ KPIs: follower growth rate, engagement rate, lead volume, cost per lead, conversion rate, and ultimately—transaction value. We connect your social CRM to your sales CRM so every lead is attributed. You see monthly reports with trends and recommendations. Vanity metrics (follower count) are secondary to lead velocity and deal closures.
FREE · NO COMMITMENT · 48HR TURNAROUND