Built for Real Estate Brands That Have Outgrown Their Last SEO Agency.
While your competitors rent Zillow visibility at $12k/month, the top-producing agents in Manhattan and Brooklyn are building organic search equity that compounds year over year.
8 of our last 10 real estate clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. SEO doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try SEO” phase. They know it works. They want it done properly.
New York real estate is a different game.
We’ve run SEO here. We know what it takes.
NYC real estate agents spend $144k a year on leads they'll never own
New York City's real estate market generates over 6.2 million property-related searches per month, yet 89% of agents have no meaningful organic presence beyond their name. The agents dominating organic search — neighbourhood guides, market reports, buyer/seller guides — capture 3–5x more inbound leads than those dependent on portals. In a market where a single transaction generates $40k–$200k in commission, organic SEO has the highest ROI of any marketing channel.
The 3 places New York real estate brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 real estate brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Competing against franchise agents with massive ad budgets and StreetEasy's portal dominance for the very neighbourhoods this agent knew better than anyone
Built 8 deep neighbourhood guides covering the agent's core markets — each with school data, transportation scores, market trend charts, and lifestyle content
— James T.
Independent Broker, Brooklyn
Read the full case study →BEFORE → AFTER
Monthly inbound buyer/seller enquiries from organic · BEFORE
2
Monthly inbound buyer/seller enquiries from organic · AFTER
28
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time SEO has ever made sense to them.
From audit to measurable growth, step by step
Within 12–18 months, you own page-one visibility for 20–40 neighbourhood-specific searches, generating 15–40 exclusive inbound leads per month from buyers and sellers who found you while researching the areas you specialise in.
Market Authority Mapping
We identify the 3–5 NYC neighbourhoods where you have existing deal flow and credibility, then map every search query buyers and sellers use when researching those areas. The result is a keyword architecture built around your actual expertise, not generic agent terms.
Website & Technical Foundation
We audit and fix the technical issues preventing your site from ranking — site speed, mobile optimisation, schema markup for real estate agents, and internal linking structure. Most NYC agent websites have 20–40 fixable issues.
Neighbourhood Content Hub Build
We build deep neighbourhood guides — schools, transport, lifestyle, market data — that rank for the research searches buyers make 3–6 months before contacting an agent. These pages are designed to capture early-funnel traffic and convert it into listing presentations.
Authority & Local Signals
We build domain authority through real estate publication placements, local press citations, and neighbourhood association mentions. We also optimise your Google Business Profile for the specific neighbourhoods you serve.
Lead Attribution & Scale
Monthly reporting tracks organic traffic, inbound enquiries, and listing presentations generated from SEO. We identify which content is producing leads and scale those content types across additional neighbourhoods.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a New York real estate brand
The median real estate client after 6 months
A neighbourhood-by-neighbourhood breakdown of organic search opportunity for NYC real estate agents — showing exactly which areas are underserved and how to build ranking authority without competing head-on with Zillow.
Median result across 12 real estate SEO case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“They found a technical issue in week one that had been suppressing our rankings for over a year. Two previous agencies missed it completely. That was the moment I knew.”
Mark R.
Director of Growth · E-commerce Brand
“Month-to-month contracts and no lock-in wasn't just a selling point — it forced them to earn our business every month. They always did.”
Emma S.
CEO · Professional Services, $6M revenue
“We'd tried two SEO agencies before. Both gave us dashboards and monthly reports with no movement. Omakaase told us what was actually broken in week one and fixed it. Six months in, we're on page one for every term that matters.”
Sarah M.
Head of Marketing · NYC Retail Brand, $4M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
Can I compete with Zillow and StreetEasy in organic search?
Not on generic terms like 'NYC condos for sale' — and that's not the strategy. The winning approach is building authority for neighbourhood-specific, buyer-journey, and agent-expertise searches that portals structurally cannot serve. 'Is Park Slope right for a family with young children?' converts at 5x the rate of a generic property search — and portals don't rank for it.
How long does real estate SEO take to generate leads in NYC?
Most clients see their first organic leads within 4–6 months. Meaningful volume — 10–20 leads/month — typically comes at 9–12 months. The ROI inflection point is usually Month 12–18, when neighbourhood authority compounds and content starts ranking for a broad range of related queries.
What kind of content actually works for NYC real estate SEO?
Neighbourhood guides, market data reports, buying/selling process guides for NYC-specific scenarios (co-op board approval, CEMA mortgages, transfer tax calculations), and hyperlocal school/lifestyle content. These pages answer real buyer questions, earn backlinks naturally, and rank for searches portals don't target.
How do you handle the update cycle for market data content?
We build content in evergreen formats where possible, with quarterly update protocols for data-heavy pages. Market report pages are structured to be updated in place — which increases their authority over time rather than creating new pages that start from zero.
Do you work with individual agents or teams at brokerages?
Both — but the strategy differs. Individual agents build personal brand authority. Teams build their own content hub, often detached from the brokerage domain for long-term portability. We'll advise on which approach fits your situation and career stage.
FREE · NO COMMITMENT · 48HR TURNAROUND