Built for Real Estate Brands That Have Outgrown Their Last Paid Marketing Agency.
The difference isn't market position or brand size — it's campaign structure, audience layering, and conversion tracking that most NY real estate ads completely ignore. The best-performing brokerages in New York aren't outspending; they're out-targeting.
8 of our last 10 real estate clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
New York real estate is a different game.
We’ve run Paid Marketing here. We know what it takes.
New York real estate agents spend $4,200+ per qualified lead — while top performers in Manhattan and Brooklyn spend $680
New York's residential real estate market generated $180 billion in transaction volume in 2025, yet 73% of NY real estate agents running Google Ads are using broad match, zero audience segmentation, and no lead quality tracking. Most ads target 'homes for sale New York' instead of 'condos for sale Upper West Side under $2M' or 'townhouses Brooklyn buyers aged 35–54'. The market is bifurcated: luxury agents (Manhattan, Tribeca, Park Slope) dominate with brand and reputation; mid-market agents (Astoria, Sunset Park, Forest Hills) compete primarily on paid media efficiency. The agents winning on Google Ads in New York aren't getting more listings — they're converting their existing inventory at 3–5x the rate of competitors through precise targeting, documented lead follow-up, and attribution that proves which neighborhoods actually generate qualified buyers.
The 3 places New York real estate brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 real estate brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Ads were capturing volume but not intent — lots of investor inquiries, out-of-state shoppers, and tire-kickers. Lead quality was collapsing follow-up efficiency. The brokerage was considering cutting ad budget instead of fixing targeting.
Restructured campaigns by neighborhood (Park Slope, Williamsburg, Sunset Park, Carroll Gardens) with price-range-specific keywords and landing pages — filtering out investor-focused terms like 'investment properties Brooklyn' and 'wholesale homes'
— Sarah M.
Managing Broker, Brooklyn Independent Firm
Read the full case study →BEFORE → AFTER
Cost Per Qualified Lead · BEFORE
$344
Cost Per Qualified Lead · AFTER
$110
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 4–5 months, New York real estate clients typically reduce cost per qualified lead by 55–70% (from $2,100 to $480–$680) while increasing monthly qualified lead volume by 140–200%. More critically, your follow-up conversion rate improves because you're only pursuing genuinely qualified buyers.
Real Estate Paid Media Audit & Lead Tracking Setup
We audit your Google Ads, Meta Ads, and YouTube campaigns — identifying wasted spend, low-intent keywords, and lead quality leaks. Critically, we establish lead quality scoring so that every lead gets tagged (qualified buyer, investor, tire-kicker, referral) before we optimize toward anything.
Campaign Restructure by Neighborhood & Buyer Intent
We rebuild your campaigns using hyperlocal keywords (not 'homes for sale New York' but 'Park Slope brownstones $800k–$1.2M' and 'Upper East Side condos under $2M'). We layer audience exclusions to filter out investor keywords and non-owner-occupant intent. Each neighborhood gets its own bid strategy anchored to your actual CPL targets.
Lead Quality Filtering & CRM Attribution
We integrate your ads platforms with your CRM so that every lead gets tracked from click → form submission → appointment → outcome. This creates the feedback loop that lets us optimize toward qualified leads, not just volume. Most NY real estate agents never close this loop.
Landing Page & Creative Optimization for Each Neighborhood
One landing page for 'homes for sale New York' loses to 20 specialized landing pages for Park Slope, Astoria, Upper West Side, etc. We build neighborhood-specific landing pages with local photos, comparable sales, market data, and buyer testimonials — dramatically improving conversion rate. Meta lead ads get custom creative by price range and property type.
Scale & Monthly Attribution Reporting
Monthly reporting on lead volume, lead quality, cost per qualified lead, cost per appointment, and revenue attribution by neighborhood. We show you exactly which neighborhoods and keywords drive your highest-quality leads and where to increase budget. Real estate margin is tight — we report on profit contribution, not just lead volume.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a New York real estate brand
The median real estate client after 6 months
See exactly how your real estate agent paid media performance compares to top-performing brokerages in your neighborhood — with the keyword strategy, lead quality metrics, and cost-per-appointment benchmarks we see across our NY portfolio.
Median result across 12 real estate Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should a New York real estate agent or small brokerage spend on Google Ads?
A meaningful paid media programme starts at $4,000–$6,500/month. Below that, you won't generate enough lead volume for follow-up conversion data and machine learning to work. Most of our NY real estate clients scale to $9,000–$18,000/month as lead quality improves and CPL drops. A solo agent with 3–4 active listings should run $4,000–$6,500/month; a 6-agent team with 15–20 active listings should run $10,000–$15,000/month.
Is Google Ads or Meta lead ads better for real estate in New York?
Both serve different roles. Google captures active search demand — people already looking for properties in specific neighborhoods. Meta (Facebook/Instagram) builds awareness and captures interest among passive buyers who aren't searching yet. Top-performing NY brokerages allocate roughly 65% to Google and 35% to Meta, with Google handling qualified lead generation and Meta handling top-of-funnel awareness and retargeting.
How do you measure lead quality in real estate paid ads?
We tag every lead with: (1) Buyer intent (owner-occupant vs. investor), (2) Price range match (is the lead looking in your listing price tier?), (3) Timeline (how soon are they looking to buy?), and (4) Follow-up outcome (did they book an appointment, go dark, or say no?). Over time, this creates a feedback loop showing which keywords, neighborhoods, and ad creatives drive actually-qualified leads vs. tire-kickers.
What's a realistic cost per qualified lead for real estate in New York?
Depends on neighborhood and price tier. Upper East Side/West Side luxury ($3M+): $800–$1,600 CPL. Brooklyn brownstones/condos ($1M–$2M): $380–$680 CPL. Queens/Bronx ($600k–$1M): $240–$420 CPL. These are for qualified leads (owner-occupant buyers showing serious intent), not all form submissions. Most NY agents overspend because they optimize toward volume instead of quality.
How long does it take to see improved lead quality and lower CPL?
Lead quality improvements appear within 2–3 weeks of campaign restructuring (negative keywords, audience filtering, keyword segmentation). Cost per lead improvements follow within 4–6 weeks. Full impact — with landing pages optimized, lead scoring automated, and bid strategy calibrated to actual appointment value — usually appears at 3–4 months.
FREE · NO COMMITMENT · 48HR TURNAROUND