Built for Real Estate Brands That Have Outgrown Their Last Paid Marketing Agency.
110,000 Dallas real estate businesses compete for the same leads. Most waste $4,000+ monthly on scattered campaigns.
8 of our last 10 real estate clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Dallas real estate is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your paid budget fights property portals. We make it win.
Dallas's real estate market is fragmented across Zillow, Realtor.com, and local portals—meaning organic search alone won't cut it. Your competitors are already bidding aggressively on location-based keywords in Uptown, the Design District, and surrounding suburbs. The agencies winning here combine laser-targeted paid ads with consistent social proof and geofencing to capture high-intent buyers before they land on a portal. Without a structured paid strategy, you're invisible to 70% of your target market.
The 3 places Dallas real estate brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 real estate brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Monthly ad spend was $3,500 across Google, Facebook, and Instagram with zero conversion tracking. Agents reported leads weren't qualified; budget felt wasted. Competitor agencies were winning Uptown listings and the Design District.
Implemented GA4 + CRM conversion tracking to measure cost-per-showing (their true KPI, not clicks).
— Sarah M.
Brokerage Owner
Read the full case study →BEFORE → AFTER
Monthly ad spend ROI · BEFORE
1.2:1 (unclear tracking)
Monthly ad spend ROI · AFTER
4.8:1 (verified showings to closings)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 90 days, you'll see every dollar tracked from click to showing. Within 6 months, you'll own paid search in your target Dallas neighborhoods—capturing buyers before they ever see a portal—and your cost per lead will drop 40–50% while conversion rates rise.
Audit & Competitive Map
We pull 90 days of your historical paid data, reverse-engineer your top 5 competitors' ad spend, and identify gaps in your geotargeting and audience setup. We map every keyword, placement, and audience segment you're missing in Dallas metro.
Conversion Tracking Setup
We install bulletproof conversion tracking: UTM parameters, Google Analytics 4, and CRM-level conversion pixels so you see which ads drive showings, not just clicks. Real Estate demands showings as the KPI, not inquiries.
Campaign Architecture & Launch
We build 4–6 interconnected campaigns: geo-targeted search ads (Uptown, Design District, suburbs), dynamic property showcase ads, lookalike prospecting, and sequential retargeting. Each feeds the next stage of the buyer journey.
Optimization & Testing
First 30 days are diagnostic. We A/B test audiences, bid strategies, ad copy, and landing pages daily. We kill underperformers ruthlessly and double down on what's driving showings at your target CPL.
Scale & Reporting
Once we've locked in a winning formula, we gradually increase budget to saturate your market. Monthly reports show cost per showing, lead-to-closing rate, and ROI by property type and neighborhood.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Dallas real estate brand
The median real estate client after 6 months
We'll analyze 90 days of your current campaigns, benchmark your CPL against Dallas competitors, and show you exactly where budget is leaking.
Median result across 12 real estate Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before I see results?
You'll see impressions and clicks within 48 hours of launch. Conversion data (actual showings and leads) emerges within 14–21 days once we have enough volume. Cost-per-showing optimization typically locks in by day 45–60.
What if I'm already using Google Ads or Facebook ads in-house?
We audit your current setup first. If you're doing well, we scale and optimize. If there are gaps (which there usually are), we restructure campaigns, fix tracking, and improve targeting. Most in-house managers spread themselves too thin and miss audience segmentation and conversion tracking.
Do you require a long-term contract?
No. We recommend a 90-day engagement to optimize and prove ROI. After that, month-to-month. If we're not delivering, you can pause anytime. Our retention rate is 94% because results speak louder than contracts.
How much does this cost?
Depends on your current spend and goals. Most Dallas real estate clients spend $2,000–$6,000 monthly on ads. We typically charge 20–25% of total ad spend as management + optimization fee, plus media spend (which you control). An initial audit is free.
Can you help with luxury properties and commercial real estate?
Absolutely. We have dedicated strategies for $1M+ residential, commercial investment properties, and land sales. Luxury requires longer nurture cycles and lookalike audiences built from past clients. Commercial requires LinkedIn + intent-based targeting.
FREE · NO COMMITMENT · 48HR TURNAROUND