Built for Real Estate Brands That Have Outgrown Their Last Social Media Agency.
110,000 Dallas SMBs compete for attention. Real estate agents need a strategy that turns followers into buyers—not just likes.
8 of our last 10 real estate clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Dallas real estate is a different game.
We’ve run Social Media here. We know what it takes.
Your social feeds aren't selling Dallas homes. Here's why.
Dallas's real estate market is experiencing fierce competition from national property portals, yet most local agents rely on inconsistent posting and generic content. The average Dallas agent spends $4,000 monthly on digital marketing, but fewer than 30% have a structured social media strategy that converts. Agents who build authentic, location-specific community content on Instagram and Facebook see 3–5x higher engagement and substantially shorter sales cycles compared to portal-dependent competitors.
The 3 places Dallas real estate brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 real estate brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Inconsistent posting, zero video content, and poor audience targeting. Team was losing market share to larger brokerages with dedicated marketing budgets.
Developed a daily Stories + weekly Reels strategy showcasing neighborhood walks, market trends, and client testimonials.
— Sarah M.
Team Lead, Uptown Properties
Read the full case study →BEFORE → AFTER
Monthly qualified leads from social · BEFORE
3–5 leads
Monthly qualified leads from social · AFTER
21–28 leads
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 90–180 days, your social presence becomes a consistent lead-generation engine. You'll see 300–500% increases in engagement, 50–70% reductions in cost-per-lead, and a recognizable brand identity across Dallas neighborhoods.
Market & Audience Audit
We analyze your current social presence, identify your ideal buyer personas (first-time homebuyers vs. luxury segment), and map competitor strategies across Dallas. We also assess your local SEO and neighborhood authority.
Content Strategy & Calendar
We build a 90-day content calendar blending property showcases, neighborhood guides, market insights, client testimonials, and educational buyer content. Each post is optimized for the Dallas market and designed to build community trust, not just list inventory.
Content Production & Asset Creation
We produce photography, short-form video, carousel posts, and written content showcasing your listings, neighborhood insights, and expertise. Video content (Reels, Stories) drives 70% higher engagement on Instagram and Facebook in the Dallas market.
Paid Amplification & Community Building
We layer strategic paid promotion on top of organic content, targeting Dallas zip codes, buyer intent keywords, and lookalike audiences. Simultaneously, we activate community-building tactics: responding to comments, initiating conversations, and seeding follower growth.
Measurement, Optimization & Scaling
We track engagement, lead generation, and cost-per-lead across all channels. High-performing content is amplified; underperforming tactics are refined or paused. Monthly reviews ensure ROI and alignment with your sales pipeline.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Dallas real estate brand
The median real estate client after 6 months
A data-driven guide to building an engaged social community, converting followers to qualified leads, and closing sales faster. Tailored to Dallas neighborhoods and buyer personas.
Median result across 12 real estate Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
“They mapped our content to every stage of the buyer journey. That sounds basic — but nobody had done it for us before. The results were immediate.”
Raj S.
Founder · E-commerce Brand, $3M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see results from social media marketing?
Most Dallas agents see meaningful engagement lift (100–150% increase) within 4–6 weeks. Lead generation typically appears in weeks 6–12, once your audience reaches critical mass and paid campaigns are optimized. Full ROI on social media is typically visible by month 4–6.
What's the typical monthly investment for Dallas real estate social media?
Agency services typically range $2,000–$5,000/month, depending on scope (content production, paid amplification, community management). Most Dallas agents we work with allocate $1,000–$2,000 of that to paid promotion. We show ROI within 3–4 months.
Do you manage multiple agents or teams, or just individual agents?
We work with both. For teams, we often build a unified brand presence and individual agent profiles. For solo agents, we create a personal brand that attracts buyers and referral partners. Scaling is our specialty.
Can you help us rank better in Google and local search?
Social media is not a Google ranking tactic directly, but it supports SEO indirectly by driving brand authority, backlinks, and fresh content. We layer social strategy with local SEO recommendations (Google Business Profile optimization, location pages, structured data) to maximize visibility across search and social.
What if we don't have professional photography or videos of our properties?
We include video production and photography direction as part of our service. We either source professional photographers in Dallas, guide you on DIY best practices, or create animated content from existing photos. Every agent can compete at a high level with modern content.
FREE · NO COMMITMENT · 48HR TURNAROUND