Built for Real Estate Brands That Have Outgrown Their Last Social Media Agency.
Most lose to property portals. You'll win with a community-first social strategy that converts followers into buyers and sellers.
8 of our last 10 real estate clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
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EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Los Angeles real estate is a different game.
We’ve run Social Media here. We know what it takes.
180,000 LA real estate agents compete for attention daily.
Los Angeles's real estate market is fractured across neighborhoods—Santa Monica, West Hollywood, the Arts District—each with distinct buyer psychology and local search behavior. Property portals like Zillow and Redfin capture 70% of initial searches, leaving agent-led social channels underfunded and inconsistent. Yet agents who build authentic, location-specific content communities on Instagram and LinkedIn see 3–5x higher lead quality and faster closing cycles than those relying on paid search alone. Your competitive edge isn't more ads; it's consistent, trust-building social presence that positions you as the local expert.
The 3 places Los Angeles real estate brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 real estate brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Agents posted inconsistently across personal and team accounts with no cohesive brand voice. Instagram had 2,100 followers but averaged <40 likes per post. Most traffic came from paid Zillow ads at $240+ per lead. Community and referral pipeline were almost non-existent.
Unified team social strategy across Instagram, Facebook, and LinkedIn with consistent posting 5x/week and neighborhood-specific content pillars (luxury listings, neighborhood tours, buyer education).
— Jessica M.
Team Lead, West Hollywood Luxury Real Estate
Read the full case study →BEFORE → AFTER
Monthly qualified leads from social · BEFORE
3–4 (mostly paid ads, cold intent)
Monthly qualified leads from social · AFTER
18–22 (mix of organic and paid, warm intent)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, you'll have a repeatable, documented social media engine that builds community trust, generates consistent inbound leads, and positions you as the go-to agent in your neighborhoods. Most clients see 30–50% lower cost-per-lead and 2–3x higher engagement within the first quarter.
Audit & Competitive Mapping
We analyze your current social presence, posting rhythm, engagement quality, and content mix across Instagram, Facebook, and LinkedIn. We map 8–12 competing agents in your neighborhoods (Santa Monica, West Hollywood, Arts District, etc.) to identify what's working and where you have an opening.
Community & Audience Strategy
We define your ideal buyer and seller personas for each neighborhood you target, then map the social platforms, interests, pain points, and decision stages where they're most active. This becomes your north star for all content and paid activation.
Content Calendar & Playbook Build
We create a 90-day rolling social media calendar with a mix of listing showcases, neighborhood deep-dives, buyer education, agent lifestyle, and user-generated content. Each post is designed to spark engagement and move followers toward inquiry—not just views.
Launch & Community Management
We go live with the new rhythm: posting consistently 4–6x per week, responding to comments and DMs within 2 hours, and fostering conversation through stories, polls, and direct engagement. We monitor algorithm signals and audience sentiment daily.
Paid Amplification & Lead Capture
Once organic community is active, we layer in targeted paid social campaigns to amplify your best-performing content, capture leads through lead-gen ads, and retarget warm audiences. Budget is optimized to lower cost-per-lead vs. Zillow ads.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Los Angeles real estate brand
The median real estate client after 6 months
A step-by-step guide showing what the top 10% of LA agents are doing on Instagram, Facebook, and LinkedIn to build community, beat property portals, and close more deals at lower acquisition cost.
Median result across 12 real estate Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see results from social media marketing?
Most LA agents see initial traction (increased engagement, follower growth, inbound inquiries) within 4–6 weeks of consistent posting. Significant lead volume and cost-per-lead reduction typically shows at 90 days. Building a community takes time, but the compounding effect is exponential—agents in month 6 see 3–5x better results than month 3.
What if we're already on Instagram and Facebook but see no leads?
Most LA agents post sporadically, use generic real estate messaging, and don't engage with their audience. We audit your current presence, identify gaps (content mix, posting rhythm, community engagement), and rebuild with a strategy designed to move followers toward inquiry. Typically, agents see 2–3x improvement within 60 days of applying our playbook.
Can you help with both my personal brand and the team brand?
Yes. We build integrated strategies where your personal brand and team brand work together—individual agents building their audience while funneling leads to the team. This approach protects you if an agent leaves while leveraging individual personalities to build the team's credibility. Most multi-agent teams benefit from this hybrid approach.
How does this compare to Zillow ads, Facebook ads, or Google ads?
Zillow and Google ads are high-intent but expensive ($240–$400 per lead) and don't build an owned asset—you're renting an audience. Our social strategy builds community, generates referrals, and lowers cost-per-lead to $80–$120 through owned channels. The best approach combines both: use paid social to amplify your best organic content and retarget warm audiences at a fraction of portal costs.
What if we don't have time to manage this ourselves?
That's exactly why we exist. We manage the entire operation: content creation, posting, community management, paid ads, and reporting. Your job is to show up for client meetings, closes, and maybe one 30-minute strategy call per month. Everything else is handled.
FREE · NO COMMITMENT · 48HR TURNAROUND
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