Built for Real Estate Brands That Have Outgrown Their Last SEO Agency.
Most Houston real estate agents rely on portals. You'll own the search results—and the leads that come with them.
8 of our last 10 real estate clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. SEO doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try SEO” phase. They know it works. They want it done properly.
Houston real estate is a different game.
We’ve run SEO here. We know what it takes.
Your listings buried below Zillow? We fix that.
Houston's real estate market is fragmented across major portals (Zillow, Realtor.com, Trulia) that dominate local search visibility. This creates a massive blind spot for independent agents and small brokerages: buyers search location-specific terms, but the portals capture the traffic. Your organic search presence is nearly invisible unless you own your SEO strategy. With 120,000 SMBs competing for attention in Houston's metro, the agents winning now are those ranking in Google's local pack and organic results—not buried on page three of a portal.
The 3 places Houston real estate brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 real estate brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Despite strong local reputation, their website was buried on page 4–5 for 'homes for sale in [neighborhood]' searches. Buyers found them through Zillow first. They were spending $4,200/month on Google Ads with declining ROAS and no organic foundation to scale.
Built 8 neighborhood-specific landing pages targeting high-intent keywords ('new construction homes in Bellaire', 'waterfront properties near Downtown') with original content and local market data
— Sarah M.
Founder & Broker
Read the full case study →BEFORE → AFTER
Monthly Organic Leads · BEFORE
9
Monthly Organic Leads · AFTER
34
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time SEO has ever made sense to them.
From audit to measurable growth, step by step
After 6 months, you'll rank in Google's top 3 for location-based searches in your primary neighborhoods, generate 25–40 qualified leads monthly from organic search, and reduce your cost per lead by 50–70% compared to paid channels alone.
Audit & Competitive Analysis
We map your current organic visibility, analyze which neighborhoods you're found in (and which you're not), and reverse-engineer what top-ranking competitors are doing. We'll show you exactly where Zillow wins—and where you can own the search.
Keyword & Intent Mapping
We identify 50–80 high-intent search terms buyers use in your target Houston neighborhoods (e.g., 'modern homes in Montrose', 'luxury condos Downtown'). We prioritize terms with search volume and low portal saturation.
Website & Content Foundation
We rebuild your site structure to rank for neighborhood keywords, create neighborhood landing pages that beat portals, and establish internal linking so Google understands your local authority. Every page is optimized for both search engines and buyer conversion.
Google Business Profile & Local Authority
We optimize your Google Business Profile, build a review generation system, create local citations (directories specific to Houston real estate), and establish your presence in Google Maps. This is your fastest path to the local pack.
Content & Ongoing Optimization
We launch a content strategy (buyer guides, neighborhood trends, market reports) that keeps your site fresh and signals authority to Google. Monthly optimization cycles ensure you stay ahead of competitors and adapt to search algorithm changes.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Houston real estate brand
The median real estate client after 6 months
A step-by-step guide to ranking above portals, attracting qualified buyers, and building an organic lead engine for your real estate business.
Median result across 12 real estate SEO case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We'd tried two SEO agencies before. Both gave us dashboards and monthly reports with no movement. Omakaase told us what was actually broken in week one and fixed it. Six months in, we're on page one for every term that matters.”
Sarah M.
Head of Marketing · NYC Retail Brand, $4M revenue
“By month three, our main product keyword hit Page 1. By month six, we cut Google Ads spend by 40% because organic was finally doing its job. That's the real test.”
James T.
Founder · Apparel Brand, New York
“The weekly Loom is something no one else offered. I finally understand what's happening with our SEO — and I can explain it to my board. That matters more than I expected.”
Priya K.
CMO · Fashion Retail, $11M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before I see rankings and leads?
You'll see early improvements (Google Business Profile visibility, local pack positioning) within 4–6 weeks. Organic top-3 rankings typically arrive by month 5–6. Lead volume ramps up gradually as rankings solidify—most clients see 15–25 leads/month by month 7–8.
What if I'm already doing SEO? Why switch?
Most Houston agents attempt SEO without a real estate-specific strategy—they optimize for generic terms, ignore neighborhood intent, or miss local pack opportunities. We audit your current efforts and either improve them or rebuild from scratch if the foundation is weak. Usually, we find 40–60% of existing efforts are misdirected.
Do you guarantee #1 rankings?
No agency can guarantee rankings—Google doesn't allow it. What we guarantee is strategic execution: correct keyword targeting, technical SEO implementation, content quality, and local authority building. Results depend on competition and search volume. We focus on landing you in the top 3 for high-intent, valuable searches.
How much does this cost?
Our SEO packages for Houston real estate start at $2,400/month and scale to $6,500/month depending on service scope (number of neighborhoods, content volume, competition level). Most agents see ROI within 6–9 months once organic leads arrive. We offer flexible contracts—no long-term lock-in required.
What if I need help with ads too?
We offer integrated packages combining SEO + Google Ads. This is powerful: your ads can target awareness/consideration while SEO captures high-intent bottom-funnel searches. Combined strategy usually reduces overall ad spend by 30–40% while maintaining lead volume.
FREE · NO COMMITMENT · 48HR TURNAROUND