Built for Real Estate Brands That Have Outgrown Their Last SEO Agency.
72,000 SMBs compete for Boston buyers. Most lose to Zillow. We rank you higher in the searches that matter.
8 of our last 10 real estate clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. SEO doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try SEO” phase. They know it works. They want it done properly.
Boston real estate is a different game.
We’ve run SEO here. We know what it takes.
Boston real estate needs SEO. Portals are stealing your leads.
Boston's real estate market is digitally mature but fragmented. Property portals (Zillow, Redfin, Apartments.com) dominate first-page results for neighborhood and property searches, making organic discovery nearly impossible for independent agents and brokers. Most Boston real estate businesses have no SEO strategy—they rely on paid ads and referrals, bleeding budget to platforms they don't control. The search demand for location-specific real estate queries ("homes for sale in Back Bay," "luxury condos Seaport District") is rising, but the opportunity to capture it is open for strategically optimized sites.
The 3 places Boston real estate brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 real estate brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Ranked page 4+ for "luxury condos Back Bay" and "brownstones for sale Boston." Lost 80% of local buyers to Zillow and Redfin. Monthly ad spend of $3,200 with inconsistent ROI. No organic traffic to their site.
Built 12 neighborhood-focused pillar pages ("Complete Guide to Back Bay Real Estate," "Brownstone Market Report 2026") with local schema markup and long-form, buyer-intent content.
— Sarah M.
Managing Principal, Back Bay Realty Group
Read the full case study →BEFORE → AFTER
Monthly Qualified Leads from Organic Search · BEFORE
0 leads/month
Monthly Qualified Leads from Organic Search · AFTER
42 leads/month
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time SEO has ever made sense to them.
From audit to measurable growth, step by step
Within 6 months, you'll rank on page 1 for 15–25 high-intent Boston real estate keywords, drive 300–500+ qualified organic visitors monthly, and reduce your cost per lead by 50–70%. By month 12, organic search becomes your most predictable, profitable lead channel—generating 40–60% of your qualified leads at 1/3 the cost of paid ads.
SEO Audit & Competitive Analysis
We analyze your current site, local SEO setup, and how you rank for Boston neighborhood and property keywords. We identify why portals rank higher and where the organic opportunities are for your specific market segment (residential, commercial, luxury, etc.).
Strategy & Content Roadmap
We build a 6–12 month content and technical SEO roadmap aligned with Boston real estate buyer journeys. This includes pillar content (neighborhood guides, market reports), location pages, buyer education, and local schema markup to help Google understand your expertise and service areas.
Technical SEO & On-Page Optimization
We fix site speed, mobile usability, crawlability, and on-page factors. We implement local schema (Organization, LocalBusiness, RealEstateAgent), optimize your Google Business Profile, and set up local citations across Boston-relevant directories.
Content Creation & Link Building
We create SEO-optimized blog posts, neighborhood guides, buyer guides, and lead magnets that answer the questions Boston buyers are asking Google. We also build high-authority backlinks from Boston business publications, local directories, and community sites.
Monitoring, Reporting & Optimization
We track rankings, organic traffic, lead volume, and conversion metrics monthly. We adjust content, keywords, and technical elements based on data to continuously improve your position and lead quality.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Boston real estate brand
The median real estate client after 6 months
Get the exact keyword strategy, content framework, and local SEO checklist we use to rank Boston real estate agents on page 1. Includes neighborhood keyword data, competitor analysis template, and 12-month roadmap.
Median result across 12 real estate SEO case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“I've run three agencies through their paces. This is the first one that attributes everything back to revenue. Rankings are vanity. Pipeline is the point.”
David L.
Founder · B2B Services, $8M revenue
“They found a technical issue in week one that had been suppressing our rankings for over a year. Two previous agencies missed it completely. That was the moment I knew.”
Mark R.
Director of Growth · E-commerce Brand
“Month-to-month contracts and no lock-in wasn't just a selling point — it forced them to earn our business every month. They always did.”
Emma S.
CEO · Professional Services, $6M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before I see results from SEO?
Real results start showing in 60–90 days (small ranking improvements, modest traffic uptick). By month 4–6, you'll see meaningful page-1 rankings and 15–25 qualified organic leads monthly. By month 12, organic becomes your top lead channel. SEO is not instant, but it's predictable if done right. Most agencies under-promise and over-deliver here—we're honest about the timeline.
How much does SEO cost compared to paid ads?
Our retainer for a Boston real estate business typically ranges $2,500–$5,500/month depending on scope. That's comparable to your current ad spend, but with a critical difference: ads stop working the moment you stop paying. Organic compounds—month 6 you're better than month 1, month 12 you're way better. By year 2, your CPL is 60–70% lower than paid. It's an investment in a sustainable asset.
Will SEO help if property portals (Zillow, Redfin) dominate local search?
Yes, absolutely. Portals rank for generic searches ("homes for sale Boston"), but they don't rank for high-intent, niche searches ("luxury waterfront condos Seaport," "brownstones Back Bay," "investment properties East Boston," "agent reviews"). That's where we win. We also build authority and trust signals (reviews, testimonials, market reports) that convert portal traffic to your site once a buyer is serious.
What if I'm already paying for Google Ads? Will SEO cannibalize my ad performance?
No. Organic and paid work best together. Your ads capture the most intent-rich searches right now. Organic fills the gaps—longer-tail keywords, blog searches, follow-up visits. Our data shows clients typically reduce ad spend by 40–50% once organic scales because they've optimized the top funnel with organic content. You keep the best-performing ads and reallocate budget to grow.
Do you guarantee page-1 rankings?
No credible SEO agency guarantees rankings—Google doesn't work that way. We guarantee effort, expertise, and transparency. We set realistic target rankings (top 3 for 25+ keywords), track progress monthly, and adjust strategy if things aren't working. We've hit those targets for 15+ Boston real estate clients, so our track record speaks louder than false promises.
FREE · NO COMMITMENT · 48HR TURNAROUND