Built for Real Estate Brands That Have Outgrown Their Last Web Design Agency.
Property portals dominate search. Your site doesn't rank. We build conversion-focused websites that bring buyers and sellers directly to you.
8 of our last 10 real estate clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Web Design doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Web Design” phase. They know it works. They want it done properly.
Boston real estate is a different game.
We’ve run Web Design here. We know what it takes.
Boston Real Estate: Your Website Is Losing Qualified Leads
Boston's real estate market is fractured across Zillow, Redfin, and Trulia—but homebuyers increasingly research neighborhoods, schools, and market trends first. Your website has become a secondary thought. Most Boston brokers and agencies have no organic search strategy, no consistent social presence, and no clear path from visitor to client. This gap isn't a design problem; it's a business development problem. Websites that convert integrate local SEO, buyer education, and trust-building into every page.
The 3 places Boston real estate brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 real estate brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Their website ranked page 6–8 for 'real estate Back Bay Boston' and captured fewer than 12 leads monthly. Most traffic came from paid ads ($3,200/month), and conversion rate was 0.8%. Competitors on page 1 were national portals and larger brokerages.
Rebuilt site architecture around neighborhood-specific buyer journeys and market insights (school ratings, price trends, walkability).
— Sarah M.
Principal Broker
Read the full case study →BEFORE → AFTER
Monthly qualified leads · BEFORE
12
Monthly qualified leads · AFTER
28
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Web Design has ever made sense to them.
From audit to measurable growth, step by step
After 12 weeks, you have a website that ranks for local searches, captures qualified leads, and positions you as the trusted expert in your Boston neighborhoods. Within 90 days, most clients see 25–45% increases in monthly inquiries from organic and direct traffic.
Competitive & Market Audit
We analyze your competitors in Boston—Back Bay, Seaport, and beyond—to identify what's working and where your gaps are. We map local search intent, property portal dominance, and your current visibility.
Conversion Architecture
We design your site structure around buyer and seller journeys. Each page—neighborhood guides, testimonials, listings, team bios—serves a single conversion goal. We identify where visitors drop off and why.
Design & Build
We build a mobile-first, conversion-optimized website. Local SEO is built in. Lead capture forms are tested and strategically placed. Trust elements—client testimonials, market insights, credentials—are prominent.
Local SEO Implementation
We optimize for Boston-specific searches: neighborhood keywords, 'real estate near [landmark],' agent name searches. Google Business Profile is fully optimized. Schema markup for listings and local authority is implemented.
Launch, Test & Handoff
We launch your site, run conversion tests, and train your team. You receive detailed documentation, analytics setup, and a 30-day performance report. We establish baselines for leads, traffic, and conversion rate.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Boston real estate brand
The median real estate client after 6 months
A free, downloadable guide that reveals the 12 critical factors buyers evaluate when choosing a real estate agent or brokerage. This is the exact framework top Boston agents use to close more deals.
Median result across 12 real estate Web Design case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We had a 68% mobile drop-off rate. After the redesign, 31%. If your agency can't tell you your mobile conversion rate, get a new one.”
Jade L.
CMO · Retail, $8M revenue
“They briefed us on conversion psychology before touching a single wireframe. That changed how we thought about what a website is actually for.”
Oscar B.
Founder · Professional Services
“Every decision was tied to a metric. Every A/B test was documented. We now have a site that gets better every quarter because the data is actually being used.”
Sarah K.
Director of Operations · Legal Services, $5M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before I see leads from the new website?
Most clients see qualified inquiries within 2–4 weeks post-launch as organic search visibility grows. Conversion optimization starts delivering results immediately. Local SEO gains momentum after 6–12 weeks as pages gain authority. We track everything and show you weekly progress.
Will you help me rank for 'real estate [my neighborhood]'?
Absolutely. Local SEO is built into our process. We optimize your Google Business Profile, implement schema markup for listings, and create neighborhood-specific content that targets exact buyer intent. Results depend on competition and current domain authority, but most clients rank page 1 within 4–6 months for their primary neighborhoods.
What if I already have a website? Do we need to rebuild?
Not necessarily. We audit your current site first. If the foundation is solid, we may optimize, redesign key pages, and implement conversion architecture. If it's built on outdated tech or poor structure, a rebuild is more efficient. Either way, we start with diagnosis, not assumption.
How much does this cost?
Website design and local SEO implementation for Boston real estate typically ranges $8,000–$18,000 depending on scope, current assets, and timeline. Most clients pair this with ongoing SEO/content services ($2,500–$4,500/month) to sustain momentum. We're transparent about costs upfront and offer phased approaches if budget is a constraint.
Do you handle ongoing SEO and content after launch?
Yes. We offer retainer-based SEO and content services starting at $2,500/month. This includes monthly blog posts, local keyword optimization, Google Business Profile updates, and conversion testing. Most clients see compounding results—more traffic, more leads, lower cost per lead—when SEO and design work together.
FREE · NO COMMITMENT · 48HR TURNAROUND