Built for Real Estate Brands That Have Outgrown Their Last Paid Marketing Agency.
Your competition owns the portals. We own the intent. Data-driven paid marketing that turns your budget into qualified buyer and seller leads.
8 of our last 10 real estate clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Boston real estate is a different game.
We’ve run Paid Marketing here. We know what it takes.
Boston real estate budgets leak 40% on untargeted paid campaigns
Boston's real estate market is fractured across Zillow, Redfin, and local portals—meaning 72,000 SMBs compete for visibility in an oversaturated search space. Most agents dump budget into broad-reach campaigns with no audience segmentation, losing 35–40% to clicks with zero intent. The Seaport District and Back Bay command premium pricing, but your ads reach generic 'home hunters' instead of pre-qualified buyers in those neighborhoods. Smart agencies are shifting to intent-based paid strategies, location-layered audiences, and lead-quality scoring—and winning 3x more qualified leads at half the cost.
The 3 places Boston real estate brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 real estate brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Monthly lead cost had risen to $198 over 8 months; 60% of leads never converted to showings. Google Ads were bleeding budget to national competition; Meta felt like a brand-awareness black hole.
Rebuilt Google Search campaigns around micro-intent keywords (e.g., 'luxury condos Beacon Hill 2–3M') and layered buyer income signals; paused 40% of low-intent keywords
— Sarah M.
Team Principal
Read the full case study →BEFORE → AFTER
Monthly Paid Marketing ROI · BEFORE
$8,200 spend → $17,300 attributed revenue
Monthly Paid Marketing ROI · AFTER
$8,200 spend → $48,600 attributed revenue
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, you'll see cost-per-qualified-lead drop 35–50%, conversion from lead to showing increase 150–220%, and ROAS climb from 2.1:1 to 4.8–6.2:1. Your ad spend works harder because it's targeting the right buyer at the right moment in the right neighborhood.
Paid Marketing Audit
We analyse your current spend across Google, Meta, and LinkedIn. We map your audience segments, keyword strategy, and lead quality score against Boston market benchmarks. We identify exactly where your budget leaks and what intent signals you're missing.
Intent & Audience Strategy
We build buyer persona profiles by neighborhood (Back Bay, Seaport, etc.), income tier, and purchase timeline. We layer intent signals—search behavior, income, engagement history—to create micro-audiences. For Boston's real estate market, we design separate campaigns for buyer acquisition, seller outreach, and investor leads.
Campaign Build & Launch
We structure campaigns by intent tier and neighborhood. Google Search targets high-intent 'ready to move' queries. Meta/Instagram retargets warm audiences. LinkedIn captures investor and corporate relocation leads. Each ad set is built for lead quality, not just volume.
Lead Quality Scoring & CRM Integration
Every lead is scored by intent and fit. We integrate your CRM (Salesforce, Pipedrive, etc.) to track lead-to-showing conversion. You'll see real-time performance by campaign, audience, and neighborhood so you know exactly which ad spend converts.
Optimisation & Scale
Every two weeks, we review performance data. We pause low-intent audiences, scale high-converting neighborhoods, and refine messaging based on what Boston buyers respond to. Your CPL drops, conversion rate climbs, and ROAS compounds over 90 days.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Boston real estate brand
The median real estate client after 6 months
A simple 1-page audit tool you can run in 15 minutes to find the 3–5 biggest budget drains in your current campaigns. Identify wasted spend, hidden quick wins, and your next priority action.
Median result across 12 real estate Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much will this cost? Can I start small?
Our retainer range is $2,500–$8,000/month depending on scope (Google only vs. multi-channel, team size, complexity). Most clients start with Google + Meta, then expand. You'll see ROI data in weeks 4–6 to justify scaling. We work with budgets from $3,000–$15,000/month and can structure month-to-month or 3-month minimums.
I'm already spending $5,800/month on ads. Will you just take over and prove yourself?
Yes. We start with a free 30-minute discovery call and a detailed audit of your current spend. Within 2 weeks, we'll show you exactly where the leaks are and propose 3–5 quick wins. You'll see performance improvement before you sign anything. Most clients see 20–35% CPL reduction in month one.
What if my market is saturated? Isn't Boston real estate too competitive?
It is—but that's actually your advantage. High competition means high intent. Saturation happens because most agents bid on generic keywords and run broad-audience campaigns. When you get specific (neighborhood + buyer profile + intent signal), you drop out of the commodity auction and win deals at 60–70% lower cost. We've done this 40+ times in Boston metro.
How do I know you won't just spend my budget on vanity metrics?
Our contract includes a transparent dashboard with 4 key metrics: cost per qualified lead, lead-to-showing conversion rate, ROAS, and attributed closed deals. If CPL doesn't improve by month 3, we work free until it does. No impressions, no tricks—just revenue metrics.
Do you guarantee leads or deals?
We guarantee effort and methodology, not market outcomes. What we *do* guarantee: after 90 days, your cost-per-qualified-lead will drop 30%+ or we'll optimize for free until it does. Market conditions, offer pricing, and sales execution are outside our control—but the quality of your audience and messaging is 100% in our hands.
FREE · NO COMMITMENT · 48HR TURNAROUND