Built for Fitness & Wellness Brands That Have Outgrown Their Last Social Media Agency.
Edinburgh fitness studios rank class bookings by social reach alone. We build a paid + organic strategy that converts.
8 of our last 10 fitness & wellness clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Edinburgh fitness & wellness is a different game.
We’ve run Social Media here. We know what it takes.
Your class bookings shouldn't depend on algorithm luck.
Edinburgh's fitness & wellness market is competitive but fragmented—established gyms in the New Town financial district dominate local search, leaving newer studios invisible. Social media is the default discovery channel for class bookings, but without paid acquisition or SEO backup, seasonal churn compounds. Studios averaging £2,600/month on digital marketing see 60–80% of that spent reactively on last-minute Facebook ads. The opportunity: structured social strategy paired with community-first content that builds long-term member loyalty and predictable bookings.
The 3 places Edinburgh fitness & wellness brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 fitness & wellness brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Class bookings peaked in January but dropped 58% by April. Studio spent £1,800/month on ads but couldn't measure which platforms converted. Organic Instagram reach was stagnant at 2.1% engagement despite consistent posting.
Analysed 18 months of booking data and identified that 64% of new members came from Instagram, but only 12% from Facebook ads. Reallocated budget to Instagram retargeting and lookalike audiences.
— Sarah M.
Studio Manager
Read the full case study →BEFORE → AFTER
Monthly bookings (off-peak average) · BEFORE
38 bookings/month (April–Sept)
Monthly bookings (off-peak average) · AFTER
67 bookings/month (stable across seasons)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
Within 6 months, you'll move from reactive seasonal bookings to predictable year-round member acquisition. Your cost per booking drops 35–50%, Instagram engagement triples, and you have a defensible community moat that reduces reliance on algorithm changes.
Audit & Strategy Sprint
We analyse your current social accounts, competitor landscape in Edinburgh, booking funnel, and member journey. We identify which platforms drive bookings and where budget leaks occur. We map your seasonal patterns and pinpoint the months you lose members.
Community Content System
We build a sustainable content calendar aligned to your class schedule, member lifecycle, and Edinburgh seasonal events. Content focuses on transformation stories, member spotlights, and behind-the-scenes that build belonging—not just 'sign up now' posts.
Paid Social Setup & Testing
We configure audiences (lookalike, retargeting, interest-based) and design conversion-focused campaigns. We test different audience segments, creative angles, and offers to find your lowest-cost-per-booking channels. This data informs scaling.
Booking Funnel Optimization
We reduce friction between Instagram tap and booking. This includes link optimizations, lead magnet setup (e.g., free trial offer), and retargeting sequences for users who engage but don't convert. Community messaging increases perceived value.
Measure, Report & Scale
Monthly dashboard tracking cost per booking, member acquisition by source, retention metrics, and seasonal trends. We identify winning content and audiences, reallocate budget to highest performers, and prepare you for next season's churn prevention.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Edinburgh fitness & wellness brand
The median fitness & wellness client after 6 months
A practical 18-page guide that shows fitness & wellness owners in Edinburgh exactly how to structure content, reduce seasonal churn, and lower cost per booking using paid social + community strategies. Includes templates, benchmarks, and 3 quick wins to implement this week.
Median result across 12 fitness & wellness Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
“They mapped our content to every stage of the buyer journey. That sounds basic — but nobody had done it for us before. The results were immediate.”
Raj S.
Founder · E-commerce Brand, $3M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see results?
First wins arrive within 2–3 weeks: content calendar implementation, audience setup, early campaign optimization. Meaningful cost-per-booking reduction (20–30%) is visible by week 6–8. Full impact (35–50% reduction + churn prevention) takes 16–20 weeks as seasonal patterns reveal themselves and community builds.
We're a new studio with a tight budget. Can you work with us?
Yes. Our retainer range is £1,200–£5,500/month. For new studios, we typically start at £1,500–£2,200/month, which covers strategy, content creation (2–3 posts/week + 1 Reel), community management, and paid social oversight on a £300–£600/month ad budget. You grow into higher tiers as bookings scale.
We're already paying another agency for social. What's different?
Most agencies deliver content calendars and posts. We deliver bookings. We reverse-engineer your booking funnel, analyse which platforms convert, test audience segments, and reallocate budget weekly to winning channels. We tie every metric to member acquisition cost and retention, not followers or likes.
How do you handle seasonal churn? That's our biggest problem.
Seasonal churn has two solutions: (1) build predictable paid acquisition so you're not dependent on organic reach in off-peak months, and (2) create community and content themes that reduce perceived reason to cancel. We do both. April–September content focuses on consistency, accountability, and community wins. Paid campaigns retarget past enquirers and lapsed members with 'no-pressure' re-engagement offers.
Do you handle other channels like TikTok or email?
Our core offering is Instagram, Facebook, and Google retargeting—the three channels that drive 89% of fitness bookings in Edinburgh. Email sequencing is included as part of booking funnel optimization. TikTok is available as add-on for studios targeting younger demographics (under-28 cohorts), though ROI is typically lower than Instagram Reels for class bookings.
FREE · NO COMMITMENT · 48HR TURNAROUND