Built for Fitness & Wellness Brands That Have Outgrown Their Last Web Design Agency.
38,000 SMBs in Edinburgh. Most fitness studios rely on Instagram alone. You won't.
8 of our last 10 fitness & wellness clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Web Design doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Web Design” phase. They know it works. They want it done properly.
Edinburgh fitness & wellness is a different game.
We’ve run Web Design here. We know what it takes.
Your website should convert members, not just impress
Edinburgh's fitness & wellness market is fragmented. While finance and tech dominate the digital landscape, gyms and studios still treat their websites as afterthoughts—relying entirely on social media and word-of-mouth. This creates a massive opportunity: a well-designed, SEO-backed website becomes your competitive moat. New studios particularly struggle to break through established competitors without paid acquisition backing up organic visibility. Your website should be your strongest lead generation asset, not your weakest.
The 3 places Edinburgh fitness & wellness brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 fitness & wellness brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Despite excellent instructors and community reviews, the studio ranked page 3+ for local search terms. Class bookings came almost entirely from Instagram and word-of-mouth. No organic traffic. New Year and summer peaks were the only revenue spikes.
Rebuilt the website with class-specific landing pages ('Reformer Pilates Edinburgh,' 'HIIT Training New Town') targeting high-intent local searches
— Sarah M.
Studio Owner
Read the full case study →BEFORE → AFTER
Monthly Revenue from Web Channel · BEFORE
£2,100 (sporadic, seasonal)
Monthly Revenue from Web Channel · AFTER
£8,400+ (consistent, recurring)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Web Design has ever made sense to them.
From audit to measurable growth, step by step
After 6 months, your website becomes your lead generation engine. You're ranking for 'pilates Edinburgh,' 'best gym in Leith,' 'personal training Old Town'—terms your audience uses. You've reduced reliance on paid ads by 40–60%. Bookings are consistent month-to-month, even in slow seasons.
Discovery & Audit
We analyse your current site, your competitors' sites, and Edinburgh's local search landscape. We interview you on your ideal member profile, peak conversion moments (class types, price points), and where you're leaking traffic today.
Strategy & Wireframes
We map your site architecture for both conversion and SEO. Each page targets a specific intent: class bookings, membership inquiries, instructor profiles, reviews. We identify quick-win SEO opportunities (class names, location keywords, instructor content).
Design & Development
We build a mobile-first site that loads in <2 seconds. Every page is optimised for conversion: clear CTAs for class bookings, trust signals (reviews, instructor bios), and fast checkout. Technical SEO is baked in from day one.
Content & Launch
We populate your site with SEO-rich class descriptions, instructor bios, and local landing pages. We set up Google My Business, structured data, and local citations to strengthen your Edinburgh footprint. You approve everything before live.
Reporting & Optimisation
Post-launch, we monitor conversion rates, organic traffic, and user behaviour. We run A/B tests on booking CTAs, adjust targeting, and iterate. You get monthly reports tied to bookings and revenue.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Edinburgh fitness & wellness brand
The median fitness & wellness client after 6 months
A 30-point diagnostic to audit your site's conversion and SEO readiness. See exactly where you're losing bookings—and how top studios fix it.
Median result across 12 fitness & wellness Web Design case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We had a 68% mobile drop-off rate. After the redesign, 31%. If your agency can't tell you your mobile conversion rate, get a new one.”
Jade L.
CMO · Retail, $8M revenue
“They briefed us on conversion psychology before touching a single wireframe. That changed how we thought about what a website is actually for.”
Oscar B.
Founder · Professional Services
“Every decision was tied to a metric. Every A/B test was documented. We now have a site that gets better every quarter because the data is actually being used.”
Sarah K.
Director of Operations · Legal Services, $5M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see organic traffic from Google?
You'll see early wins (5–15 new organic sessions) within 3–4 weeks. Meaningful traffic (100+ monthly sessions) hits around month 3–4. Full momentum (500+ sessions) arrives by month 6. It depends on competition in your specific postcodes, but we prioritise quick wins while building long-term rankings.
Do you guarantee we'll rank #1 for 'best gym Edinburgh'?
No reputable agency guarantees rankings—Google doesn't allow it. What we do: target high-intent, lower-competition terms ('pilates Leith,' 'personal training New Town') where you can rank fast, then layer in broader terms. You'll own your local niche within 6 months.
What if we already have a website? Do we need a full rebuild?
Not necessarily. If your current site is mobile-responsive and less than 5 years old, we often optimise rather than rebuild—saving 30–40% of costs. We audit first, then recommend rebuild vs. optimisation. Most Edinburgh studios benefit from a full redesign because older sites have structural SEO and conversion issues.
How much does this cost, and what's included?
Web design for fitness studios ranges from £3,500–£6,500 (one-time), depending on complexity. Includes design, development, SEO setup, content, and 30 days of launch support. Many clients add a £600–£1,200/month retainer for ongoing optimisation, reporting, and content updates. We're transparent about scope upfront.
We're seasonal (busy Jan/June, slow Feb/Sept). Can the website help?
Yes. Organic search actually smooths seasonality. By ranking for evergreen terms ('personal training,' 'fitness goals') and creating seasonal content ('New Year fitness plans,' 'summer body'), you attract off-peak demand. Email nurture campaigns also re-engage past visitors during slow months. Our retainer clients see 20–35% revenue stabilisation.
FREE · NO COMMITMENT · 48HR TURNAROUND