Built for Fitness & Wellness Brands That Have Outgrown Their Last Web Design Agency.
London's 380,000 SMBs spend £4,200/month on digital marketing. Fitness studios spend nothing on conversion design. That changes today.
8 of our last 10 fitness & wellness clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Web Design doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Web Design” phase. They know it works. They want it done properly.
London fitness & wellness is a different game.
We’ve run Web Design here. We know what it takes.
Your website ranks nowhere. Your competitors rank everywhere.
London's fitness & wellness market is bifurcated: established gyms in Canary Wharf and the City dominate organic search, while independent studios in Shoreditch and zone 2 struggle for visibility. Most fitness websites prioritize aesthetics over conversion—beautiful Instagram feeds, zero booking funnels. New studios especially face a brutal reality: social media traffic is free but unreliable; seasonal churn (January peaks, May drops) demands paid acquisition backup that their websites can't support. Web design isn't a vanity project here—it's the difference between a studio that survives winter and one that doesn't.
The 3 places London fitness & wellness brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 fitness & wellness brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Their website was built on Wix, ranked page 4 for local searches, had no class schedule visible above the fold, and converted <0.8% of traffic. Their Instagram drove awareness but visitors bounced. They lost 40 members per quarter to seasonal churn and had no paid acquisition strategy.
Redesigned homepage to lead with class schedule, instructor photos, and a single-click booking CTA above the fold.
— Sophie M.
Studio Owner
Read the full case study →BEFORE → AFTER
Monthly new members acquired (organic + paid social combined) · BEFORE
8–12
Monthly new members acquired (organic + paid social combined) · AFTER
24–31
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Web Design has ever made sense to them.
From audit to measurable growth, step by step
After 12 weeks, you have a website that ranks in the top 3 for local searches, converts 4–6% of visitors into inquiries, loads in <2 seconds on mobile, and generates reliable, predictable bookings. You're no longer dependent on social media virality—you own your customer acquisition channel.
Audit & Strategy Workshop
We audit your current website, analyse your competitors in Canary Wharf, Shoreditch, and your local district, and map your customer journey from search to first class. We identify where you're losing inquiries—usually at booking, mobile UX, or trust signals. This workshop is diagnostic, not sales-y.
Information Architecture & UX Design
We redesign your site structure to prioritize the critical user path: find class → see instructor → book → join. For London studios, this means clear local messaging (zone-specific targeting), simplified class scheduling, and fast mobile load times. We design for conversion, not aesthetics.
Visual Design & Brand Build
We create a design system that reflects your studio's energy but doesn't distract from conversion. This includes photography guidance, instructor spotlights, member testimonials, and trust signals (certifications, safety protocols). For fitness studios in London's competitive market, this is differentiation, not decoration.
Development & Technical SEO Foundation
We build your site on a fast, mobile-first platform (typically Next.js or Webflow), embed technical SEO from day one (schema markup for classes, local citations, meta tags), and integrate your booking system seamlessly. We optimize for Google's Core Web Vitals—critical for local fitness search ranking.
Launch, Optimization & Paid Funnel Setup
We launch your site, set up Google Analytics 4 and conversion tracking, establish your local SEO presence (Google Business Profile, local citations), and build a paid acquisition blueprint. This turns your website into a paid media asset—able to convert paid social and Google Ads traffic at 3–5x the rate of your old site.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a London fitness & wellness brand
The median fitness & wellness client after 6 months
We'll audit your website against 12 conversion benchmarks specific to London's fitness market: mobile UX, booking funnel clarity, local SEO, and seasonal churn risk. You'll receive a detailed report showing exactly where you're losing members and a 5-point action plan.
Median result across 12 fitness & wellness Web Design case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Every decision was tied to a metric. Every A/B test was documented. We now have a site that gets better every quarter because the data is actually being used.”
Sarah K.
Director of Operations · Legal Services, $5M revenue
“Our old site was converting at 1.2%. The new one converts at 3.8% on the same traffic. The ROI paid for itself in the first month. I wish I'd done this two years ago.”
Dan H.
Founder · SaaS, $3M ARR
“They pushed back on every one of my bad ideas and were right every time. The version they built looks nothing like my original brief — and it's infinitely better.”
Fiona R.
CEO · Healthcare Services
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long does a website redesign take, and how much will I lose during the transition?
Our process takes 10–12 weeks. We migrate your data, redirect old URLs, and maintain your SEO equity throughout. Your site stays live during development. You don't lose rankings or traffic. Most clients see traffic increase during launch because we're building SEO in alongside the redesign.
I'm already using Instagram to get bookings. Why do I need a website redesign?
Instagram is awareness—essential, not sufficient. Fitness studios relying on social media face seasonal volatility and algorithm dependence. A strong website, combined with social, gives you two acquisition channels instead of one. You'll capture the 60% of potential members who search 'gyms near me' on Google before trying Instagram. You'll also support paid acquisition, which Instagram alone can't do profitably at scale.
How much does this cost? Is it included in your retainer model?
Web design projects range from £6,500–£15,000 depending on complexity and feature set. Most London fitness studios fit in the £8,000–£12,000 range. This is typically a separate project fee, not part of ongoing retainer. Many clients then move into a monthly SEO or paid media retainer (£2,500–£5,000/mo) to amplify the website's performance once it's live.
Will my website rank on Google? I've been told SEO takes 6–12 months.
SEO is a process, not an event. We build a technical SEO foundation into your site from day one (schema, speed, local citations). Quick wins appear in weeks 6–8 (local search visibility, Google Maps ranking). Competitive keywords take 4–6 months of content + link building. The key: your site is optimized from launch, not after. You start earning visibility immediately while we compound gains over time.
What if I want to keep my existing website but improve booking conversion?
That's possible, but usually a short-term patch. Most fitness websites built on DIY platforms (Wix, Squarespace) or outdated CMSs lack the technical foundation for conversion optimization. We can audit your current site and recommend changes, but rebuilding on a conversion-first platform is almost always the better investment. You get longevity, scale, and real performance metrics.
FREE · NO COMMITMENT · 48HR TURNAROUND