Built for Fitness & Wellness Brands That Have Outgrown Their Last Web Design Agency.
Most gyms in Leeds rank on Instagram alone. When Google can't find you, competitors win your members.
8 of our last 10 fitness & wellness clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Web Design doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Web Design” phase. They know it works. They want it done properly.
Leeds fitness & wellness is a different game.
We’ve run Web Design here. We know what it takes.
Leeds fitness websites fail to convert. Yours won't.
Leeds's 48,000 SMBs invest an average of £2,200 monthly in digital marketing, yet fitness studios remain chronically under-optimized for web conversion. Class bookings depend almost entirely on social media, leaving new studios invisible to local search and seasonal demand swings unmanaged. The top 20% of fitness businesses in Leeds now invest in paid acquisition and SEO-backed websites—the rest compete on price and hope.
The 3 places Leeds fitness & wellness brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 fitness & wellness brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Classes booked 80% via Instagram DMs and word-of-mouth. No website ranking for 'boutique fitness Headingley' or 'functional training Leeds.' Summer bookings plummeted 45%. Paid ads cost £185 per lead.
Rebuilt website with class discovery, inline booking, and instructor bios to reduce friction and rank for 'functional training near me'
— Sarah M.
Studio Owner
Read the full case study →BEFORE → AFTER
Monthly Member Acquisitions (Paid + Organic) · BEFORE
6–8
Monthly Member Acquisitions (Paid + Organic) · AFTER
18–22
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Web Design has ever made sense to them.
From audit to measurable growth, step by step
You'll have a website that converts at 3–4%, ranks locally for fitness keywords, and feeds paid campaigns with qualified intent. Off-season revenue becomes predictable. New member acquisition cost drops to £65–£85.
Audit & Strategy
We analyse your current digital footprint—website, social, local listings, and competitor landscape. We map booking behaviour and seasonal demand patterns specific to Leeds fitness market. You'll understand why your website isn't converting and which channels drive qualified leads.
Design & UX
We design a conversion-focused website built around member intent: class discovery, booking, trial sign-ups. Every page targets local search and feeds retargeting campaigns. Design is tested against fitness industry benchmarks.
Build & Optimize
Development prioritizes speed, Core Web Vitals, and local SEO. We embed schema markup for classes, locations, and reviews. Site structure is designed for Google and Google Local to rank you for 'fitness classes + your area'.
Integration & Testing
We integrate booking systems, payment processing, and email automation. Testing covers conversion funnels, form submissions, and booking completion. We optimize for Leeds-specific keywords and set up conversion tracking.
Launch & Handover
Your site goes live with a content calendar, SEO roadmap, and paid acquisition playbook. We train your team on analytics, booking management, and lead nurture. You're set up to scale.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Leeds fitness & wellness brand
The median fitness & wellness client after 6 months
Free, personalized 15-minute review of your website's conversion potential. We'll identify the gaps costing you member bookings and show you exactly where you rank against competitors.
Median result across 12 fitness & wellness Web Design case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Page load went from 4.8 seconds to under 1.2. The SEO impact was visible within weeks. Speed isn't just a UX issue — it's a revenue issue. They understood that.”
Mike A.
CTO · E-commerce, $6M revenue
“We had a 68% mobile drop-off rate. After the redesign, 31%. If your agency can't tell you your mobile conversion rate, get a new one.”
Jade L.
CMO · Retail, $8M revenue
“They briefed us on conversion psychology before touching a single wireframe. That changed how we thought about what a website is actually for.”
Oscar B.
Founder · Professional Services
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long does a fitness website redesign take?
Full project: 10–12 weeks from kick-off to launch. That includes strategy, design, build, integration, and testing. We can accelerate if needed. Most studios see results (organic traffic, conversions) within 6–8 weeks of going live.
Will my site rank on Google for local fitness keywords?
Yes. We build local SEO into the foundation—schema markup, Google Business Profile optimization, geographic keyword targeting. You'll rank for 'fitness classes + your area' and 'personal training + Leeds neighbourhood.' Typical timeline: 8–16 weeks to Page 1, depending on competition.
Can you integrate my current booking system (Mindbody, Zen Planner, etc.)?
Absolutely. We integrate with all major fitness platforms. If you don't have one, we recommend Acuity Scheduling or Mindbody based on your studio size and budget. Integration takes 1–2 weeks and is seamless to members.
What's the difference between your service and a template site builder?
Template builders are DIY—you get generic design, no SEO strategy, and no conversion optimization. We deliver a custom site built for your market, your competitors, and your conversion goals. Our sites convert 3–4× higher and rank in organic search. You're not competing on price; you're competing on visibility and user experience.
Do you include ongoing SEO and support?
We deliver the site with a 90-day SEO roadmap and content strategy. Ongoing SEO, PPC management, and support are separate retainers (£1,200–£3,500/month). Many studios start with the website build and add retainer services once they see conversion lift.
FREE · NO COMMITMENT · 48HR TURNAROUND