Built for Fitness & Wellness Brands That Have Outgrown Their Last Paid Marketing Agency.
Most Leeds fitness studios waste 40% of ad spend on the wrong audience. We fix that—and prove it with data.
8 of our last 10 fitness & wellness clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Leeds fitness & wellness is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your paid ads are leaking money. Here's how to stop it.
Leeds has ~48,000 SMBs competing for attention, but fitness & wellness businesses face a unique challenge: seasonal churn and dependency on volatile social media algorithms. The average studio spends £2,200/month on digital marketing but lacks a diversified paid acquisition strategy. New studios especially struggle to break through against established competitors who've already claimed organic search real estate. Paid marketing isn't optional anymore—it's how you survive summer lulls and January slumps.
The 3 places Leeds fitness & wellness brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 fitness & wellness brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Summer bookings collapsed 32% year-on-year; the studio had no paid strategy and relied 100% on organic Instagram. They were losing members to larger, established gyms that ran Google Ads. Cost per booking was estimated at £110 but unmeasured.
Launched Performance Max campaign targeting 'HIIT classes near me' and 'strength training Leeds' with geo-targeting to 2-mile radius.
— Sarah M.
Studio Owner
Read the full case study →BEFORE → AFTER
Monthly Ad Spend Efficiency · BEFORE
£2,200/mo on organic + minimal paid; unclear ROI
Monthly Ad Spend Efficiency · AFTER
£1,400/mo on paid; £4,700/mo in member revenue generated
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, you'll have a diversified paid funnel delivering predictable class bookings at 50–60% lower cost per lead. You'll know which channels fund your growth and which waste money—and you'll have the data to scale profitably into 2026.
Discovery & Baseline Audit
We examine your current ad spend, conversion paths, and member acquisition funnel. We identify which channels are actually driving bookings vs. which are vanity metrics. This includes competitive analysis of top-performing studios in Leeds and Headingley.
Strategy & Campaign Design
We build a 12-month paid acquisition roadmap tailored to your seasonal pattern (summer slump, January peak, etc.). Campaigns are segmented by intent: new member, class trial, membership renewal, high-value personal training.
Ad Build & Audience Setup
We create high-converting ad creatives (video, carousel, testimonial formats proven in Leeds fitness market). Audiences are layered: cold (location-based, interest-based), warm (website visitors, social followers), hot (past members, email list).
Optimize & Scale (Ongoing)
First 30 days focus on data collection and daily optimization: pausing underperformers, scaling winners, refining audience targeting. We track cost per booking, conversion rate, and ROAS to decision-level accuracy.
Predictive Forecasting & Growth Plan
By month 4, we've built enough data to forecast member acquisition, predict seasonal dips, and recommend budget shifts. We show you exactly how much to spend in Q2 to offset summer slowdown.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Leeds fitness & wellness brand
The median fitness & wellness client after 6 months
Get the exact 27-point checklist our team uses to audit paid campaigns for fitness studios. Identify what's working, what's wasting money, and what to fix in the next 30 days.
Median result across 12 fitness & wellness Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should I spend on paid marketing per month?
Start with £1,000–£1,500/month if you're new to paid. Allocate based on your member acquisition target: if you need 30 new members/month at £45 CPB, budget £1,350 + 20% buffer. As you scale, reinvest 30–40% of membership revenue back into paid. We'll help you forecast this.
How long until I see results?
First bookings: 7–14 days. First meaningful data: 21–30 days (once we've gathered 50+ conversions per channel). Optimization kicks in week 4–6. By day 90, you'll have a clear picture of ROAS and can make scaling decisions. Patience in month 1–2 = profits in month 3–6.
Will paid ads cannibalise my organic social?
No—they complement each other. Paid ads capture high-intent searches and remarketing audiences. Organic social builds brand and community. Top performers in Leeds use both: paid for acquisition, organic for retention and loyalty. We ensure your messaging is consistent and budgets don't overlap.
What if my class bookings are already full?
Scale to new locations, launch premium services (personal training, corporate wellness), or extend your season. Paid marketing isn't just about filling classes—it's about maximizing lifetime value. Members acquired via paid search show higher retention and upsell rates.
Can you help if I have zero ad experience?
Yes. We handle everything: strategy, setup, daily optimization, reporting. You'll receive weekly dashboards in plain English—not jargon. We also train your team monthly so you can eventually manage day-to-day if you choose.
FREE · NO COMMITMENT · 48HR TURNAROUND