Built for Fitness & Wellness Brands That Have Outgrown Their Last Paid Marketing Agency.
35,000 Bristol SMBs spend £2,400/mo on digital. Fitness studios spend more—and rank lower. Let's fix that.
8 of our last 10 fitness & wellness clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Bristol fitness & wellness is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your ads are working. Are they working hard enough?
Bristol's fitness & wellness market is densely competitive, with established gyms dominating organic search while newer studios rely entirely on social media. Most paid campaigns lack conversion tracking or audience layering, meaning your £2,400 monthly spend leaks into vanity metrics instead of class bookings. The seasonal churn cycle—January peaks, summer slumps—punishes studios without a year-round paid acquisition strategy. Studios in Clifton and Stokes Croft compete for the same high-intent audience, making efficient targeting the difference between growth and stagnation.
The 3 places Bristol fitness & wellness brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 fitness & wellness brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Summer class bookings dropped 22% YoY despite increased ad spend. All traffic was cold social awareness; no paid search strategy, no retargeting, no trial-to-membership tracking.
Implemented Google Local Services Ads + Search campaigns targeting 'yoga classes Bristol' and 'pilates near me' (high-intent, lower CPC).
— Sarah M.
Studio Owner
Read the full case study →BEFORE → AFTER
Monthly Ad Spend Efficiency · BEFORE
£2,100/mo → 21 bookings (£100 per booking, no conversion tracking)
Monthly Ad Spend Efficiency · AFTER
£2,200/mo → 52 bookings (£42 per booking, full attribution)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 6 months, you move from ad-spend guesswork to predictable booking acquisition. Most studios reduce cost-per-lead by 35–50% and stabilise summer bookings, turning seasonal churn into year-round member growth.
Audit Your Current Spend
We map every penny: which platforms, which audiences, which campaigns. Most studios discover 30–40% of spend goes to cold audiences with no conversion path. We identify leaks and quick wins.
Define Conversion Paths
A class booking isn't a click—it's a series of touchpoints. We map your funnel: awareness → interest → trial → membership. Then we tag each stage in your ad platforms and CRM.
Build Audience Segments
Not all prospects are equal. We isolate high-intent searchers (paid search), lookalike audiences of your best members (social), and seasonal segments (corporate wellness in Q4, fitness resolutions in January).
Launch Integrated Campaigns
Paid search captures high-intent 'fitness classes Bristol' traffic. Social ads nurture awareness and retarget. We layer geo-targeting to Clifton, Stokes Croft, and neighbouring postcodes. Weekly optimisation begins.
Optimise & Scale
After 4–6 weeks, data emerges. We pause underperforming creative, scale winning audiences, adjust bid strategy, and refine landing pages. Monthly reporting ties every pound to bookings and membership value.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Bristol fitness & wellness brand
The median fitness & wellness client after 6 months
See exactly where your £2,400 monthly ad spend is working—and where it's leaking. Our free audit reveals your cost-per-lead vs. competitors, identifies high-intent audiences you're missing, and maps a 6-month roadmap to stabilise bookings year-round.
Median result across 12 fitness & wellness Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should a Bristol fitness studio spend on paid ads monthly?
The Bristol average is £2,400/mo. Most studios should allocate £1,200–£5,000 depending on member target and growth stage. New studios often start at £1,200–£1,800 and scale as CAC improves. The question isn't 'how much' but 'what ROI are we targeting'—if a member is worth £800, a £70 CAC is a 11x return. We help you right-size spend to hit your member growth goal.
We've tried Facebook and Instagram ads before. They didn't work. Why would paid search be different?
Most studios run awareness-focused social ads (vanity metrics: likes, reach) without a conversion funnel or retargeting strategy. Paid search is different: people are actively searching 'fitness classes near me'—high intent, lower competition in many Bristol postcodes. Combined with social (awareness) + retargeting (conversion), the two channels work together. We also optimise for trials and memberships, not clicks.
How long before we see results?
Quick wins (cost-per-lead improvements) appear in weeks 3–4. Meaningful member acquisition acceleration: 6–8 weeks. Full funnel optimisation and seasonal strategy: 4–6 months. We deliver weekly optimisation reports so you see movement in real time. Most studios see 15–25% CAC improvement by week 6, scaling to 35–50% by month 6.
What if we're already spending £3,000/mo on ads with no tracking?
This is exactly what we audit. Likely, 30–50% of that spend is untracked or going to cold audiences with no conversion path. Our first step is attribution: connect ads to bookings. Often, you'll find that 60% of your budget is underperforming and can be reallocated. The audit usually surfaces £400–£800/mo in recoverable spend.
Do you guarantee member acquisition?
We can't guarantee outcomes (market variables exist), but we guarantee process, reporting, and optimisation. We commit to weekly performance reviews, weekly optimisation, and monthly strategic pivots based on data. Most clients see 30–50% CAC improvement and 2–3x booking growth within 6 months. We align incentives: if you grow, we thrive; if you don't, we course-correct.
FREE · NO COMMITMENT · 48HR TURNAROUND