Built for Fitness & Wellness Brands That Have Outgrown Their Last Paid Marketing Agency.
68,000 SMBs in Birmingham are competing for attention. Studios need paid acquisition to beat seasonal churn and established gyms ranking above you.
8 of our last 10 fitness & wellness clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Birmingham fitness & wellness is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your social media isn't filling classes anymore.
Birmingham's fitness and wellness market is crowded but underprepared. Most studios rely entirely on organic social and word-of-mouth, leaving them vulnerable when algorithms change or seasons shift. Google Ads spending in fitness is still significantly underutilised compared to retail and finance—meaning first movers capture market share at lower cost. The average Birmingham business spends £2,400 monthly on digital marketing, yet fewer than 30% of fitness studios have a structured paid acquisition strategy. This is your gap.
The 3 places Birmingham fitness & wellness brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 fitness & wellness brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Despite strong word-of-mouth, the studio was stuck at 45 members and competing directly against David Lloyd Fitness and Puregym—both ranking above them in local search. Seasonal churn was eating into margins, and the owner had tried Facebook ads without seeing a clear ROI.
Launched Google Search Ads targeting high-intent keywords ('personal trainer Birmingham', 'gym Brindleyplace', 'fitness classes near me') with a dedicated landing page optimised for conversion.
— Sarah M.
Studio Founder
Read the full case study →BEFORE → AFTER
Monthly New Member Acquisitions · BEFORE
2
Monthly New Member Acquisitions · AFTER
21
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
By week 12, you'll have a predictable, data-driven acquisition engine that fills classes year-round. Most clients see cost per member drop 40–60%, member lifetime value increase by 3–5x, and revenue stabilise across all seasons.
Audit Your Acquisition
We map every pound you're currently spending—social, search, email, referral. We identify which channels drive bookings and which drain budget without return. For Birmingham studios, this reveals leaks in Facebook/Instagram spend and untapped Google Ads potential.
Build Your Acquisition Stack
We structure a multi-channel strategy combining Google Search Ads (for high-intent 'gym near me' and 'personal training' searches), YouTube & Instagram Ads (for awareness among your demographic), and email nurture (to activate warm leads). Each channel feeds the next.
Launch & Optimise Campaigns
We activate campaigns with conversion-focused creative, landing pages optimised for class bookings, and real-time bid adjustments. Within the first 2–3 weeks, we refine audience targeting and messaging based on performance data.
Scale What Works, Kill What Doesn't
After 4 weeks of data, patterns emerge. We increase spend on audiences and keywords that drive members at your target CPL. We pause or restructure underperformers. This is where cost per acquisition drops 30–50%.
Build Systems for Sustainability
Paid acquisition only works if it feeds into retention. We help you systematise follow-up (email sequences, SMS, retargeting) so new members don't churn after 60 days. We also establish seasonal playbooks so you're always prepared for January and September.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Birmingham fitness & wellness brand
The median fitness & wellness client after 6 months
Stop guessing. Get the exact framework that 50+ Birmingham fitness studios use to fill classes year-round and cut acquisition costs in half.
Median result across 12 fitness & wellness Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should we budget for paid marketing if we're just starting?
Start with £1,200–£1,800 per month (roughly 20–30% of total marketing spend). This is enough to test Google Ads, Instagram retargeting, and email nurture simultaneously. If you're already at £2,400–£3,000, you can allocate £1,500–£2,000 to paid channels with the rest toward content, partnerships, and retention. We'll help you allocate it based on your acquisition target.
How long before we see results? We need members now.
Google Ads generate leads within 48–72 hours, but meaningful data (trends, cost per lead, conversion rates) takes 2–3 weeks. By week 4, you'll see clear ROI patterns. Most studios see their first month of profitability by week 6–8 if the strategy is sound. That said, paid marketing is a system, not a quick fix—it compounds over 3–6 months.
We've tried Facebook ads before and it didn't work. Why will this be different?
Most studios run Facebook ads alone, targeting cold audiences with generic creative. This rarely works for fitness. The difference: we combine multiple channels (Google Ads for intent, Facebook for retargeting), use conversion tracking to link spend to actual memberships (not just clicks), and refine audiences ruthlessly based on who actually joins. We also build retention sequences so new members don't churn—this multiplies ROI.
What about seasonal churn? How do paid ads help with that?
Paid ads fill the gap when organic reach declines. In slow months (March–August, October–December), social organic reach drops 40–60%, but paid ads maintain visibility. We also run pre-season campaigns (e.g., December, August) with early-bird offers to front-load bookings before the spike months hit. Retention sequences keep members engaged year-round, reducing natural churn.
How do we know the members we're paying for will actually stay?
We build member lifetime value tracking into every campaign from the start. We also attach retention sequences (email, SMS, in-app) to every new member so they're engaged from day one. This increases trial-to-member conversion from ~15% to 35–45% and extends average membership length by 40–60%. You'll see this in monthly reporting.
FREE · NO COMMITMENT · 48HR TURNAROUND