Built for Fitness & Wellness Brands That Have Outgrown Their Last Social Media Agency.
We help your studio dominate social channels, build loyal community, and fill classes year-round—even against bigger competitors.
8 of our last 10 fitness & wellness clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Birmingham fitness & wellness is a different game.
We’ve run Social Media here. We know what it takes.
Fitness studios in Birmingham are losing bookings to stronger social strategies.
Birmingham's fitness & wellness sector is highly seasonal, with studios relying almost entirely on social media for class bookings while lacking SEO backup. New studios struggle to compete against established gyms that have years of social authority, creating a two-tier market. Most Birmingham fitness businesses invest £2,400/month in digital marketing but lack coordinated paid acquisition strategies, leaving revenue on the table during churn periods. Social media isn't optional—it's your primary acquisition channel, and ineffective content directly translates to empty classes.
The 3 places Birmingham fitness & wellness brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 fitness & wellness brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Competing against 3 established gyms within 1-mile radius; relying entirely on word-of-mouth and organic Instagram (180 followers). Class bookings averaged 8–12 per week, dropping to 4–6 in summer. Studio owner was spending 6+ hours/week on social with no booking attribution.
Launched community-first content strategy: weekly trainer spotlight Reels, member transformation carousel posts, and behind-the-scenes Stories to build perceived authority vs. larger competitors.
— Sarah M.
Studio Founder & Owner
Read the full case study →BEFORE → AFTER
Monthly Class Bookings · BEFORE
38 bookings/month (inconsistent, reliant on word-of-mouth)
Monthly Class Bookings · AFTER
156 bookings/month (predictable, paid-acquisition backed)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 16 weeks, your studio has a repeatable, data-driven social media engine that fills classes consistently, reduces seasonal churn by 35–45%, and gives you predictable cost-per-booking economics. You'll understand which content builds genuine community and which channels drive real revenue—and you'll have the playbook to scale without hiring in-house.
Audit & Community Map
We analyse your current social presence, competitor strategies in Birmingham, and your audience's behaviour patterns. We identify which content types drive bookings and where you're losing members to seasonal churn. This audit reveals why your followers aren't converting—and what your competitors are doing right.
Content & Paid Strategy Design
We build a 12-week content calendar focused on community storytelling—trainer spotlights, member transformations, class culture, and member-generated content. We design a paid acquisition funnel (awareness → trial → retention) to fill classes consistently and reduce seasonal dips.
Creative Production & Setup
Our team produces 40–60 pieces of thumb-stopping social content (Reels, Stories, carousel posts, paid creative variants) aligned to your strategy. We set up ad accounts, conversion tracking (UTM parameters, pixel implementation), and booking funnel optimisation to measure ROI on every pound spent.
Launch & Optimisation Sprint
We launch your paid campaigns across Instagram, Facebook, and TikTok with initial £300–£500/week budgets. Daily monitoring and real-time creative testing ensure we're capturing high-intent prospects at lowest cost per booking. We adjust targeting, creative rotation, and ad spend allocation based on live performance data.
Measurement & Scaling
After 6 weeks of data, we measure booking volume, cost-per-booking, member retention, and lifetime value impact. We identify your winning content themes and paid audience segments, then scale spend toward your most profitable channels. We provide a quarterly playbook for ongoing growth without increasing your team's workload.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Birmingham fitness & wellness brand
The median fitness & wellness client after 6 months
Get our proprietary framework used by 40+ fitness studios across Birmingham to fill classes consistently, reduce seasonal churn, and measure every pound of marketing spend. Includes content calendar templates, paid campaign blueprints, and competitive benchmarks for your postcode.
Median result across 12 fitness & wellness Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“They mapped our content to every stage of the buyer journey. That sounds basic — but nobody had done it for us before. The results were immediate.”
Raj S.
Founder · E-commerce Brand, $3M revenue
“We grew from 12K to 87K followers in nine months. But DM leads increased by 340%. Followers are vanity. Leads are the point. They understood the difference from day one.”
Mia C.
Founder · Beauty Brand, $2M revenue
“Our social content used to feel random. Every post now serves a purpose in the funnel. That strategic shift was obvious within sixty days.”
Leo R.
CMO · Fashion Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see bookings increase?
First conversions typically appear within 2–3 weeks once campaigns launch. Measurable booking growth (10–20% month-over-month) emerges by week 6–8. Full momentum and profitability optimisation occur by month 4–6. Initial weeks are diagnostic; we're testing creative, audience, and messaging to find your winning formula.
What's the minimum budget to get results?
We recommend £300–£500/week in paid social budget to test effectively and generate statistically reliable data. Below £300/week, results are inconsistent due to audience saturation and algorithm noise. Most Birmingham studios start with £400/week and scale to £800–£1,200/week after profitability is proven.
Do you manage our Instagram and Facebook accounts, or do we?
We fully manage content posting, ad account setup, creative production, and daily optimisation. You retain account access and can review content anytime. We handle scheduling, audience targeting, A/B testing, and budget allocation. You focus on running your studio; we focus on filling classes.
What if we already have an in-house person handling social?
Great—we can work alongside them or hand off the playbook for their execution. Many studios find that our content calendar and paid strategy accelerate their in-house team's output by 2–3x. Others prefer we own execution to free up internal bandwidth. We're flexible.
How do you measure ROI? What if bookings don't increase?
We measure ROI through booking attribution (UTM tracking, conversion pixels, weekly reconciliation of ad spend to actual bookings). We guarantee a cost-per-booking improvement of 25%+ by week 8 or we pause non-performing spend and refocus. Transparent reporting every week shows exactly where your money goes and what it generates.
FREE · NO COMMITMENT · 48HR TURNAROUND
Get your Birmingham fitness & wellness market diagnostic.
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