Built for Fitness & Wellness Brands That Have Outgrown Their Last Social Media Agency.
Bristol fitness studios lose 40% of leads to poor social strategy. We build communities that convert.
8 of our last 10 fitness & wellness clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Bristol fitness & wellness is a different game.
We’ve run Social Media here. We know what it takes.
Your Instagram isn't filling classes. Let's fix that.
Bristol's 35,000+ SMBs include a thriving but fragmented fitness & wellness sector, where new studios face intense competition from established gyms in Clifton and Stokes Croft. Social media is the primary discovery channel—but most local fitness businesses rely entirely on organic posting, with no paid acquisition or SEO backup to offset seasonal churn. Studios spending £2,400/month on digital marketing typically allocate zero to strategic social content, leaving revenue on the table. The top performers in Bristol are investing in audience-first content strategies that build community loyalty before asking for the sale.
The 3 places Bristol fitness & wellness brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 fitness & wellness brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
The studio posted 3–4 times per week but saw no booking lift. Competitors in Clifton were winning new members with zero social presence—they ranked on Google instead. The owner was spending £3,200/month on digital without clarity on where leads came from.
Repositioned content around member transformation stories and lifestyle (not exercise videos). Launched weekly 'Day in the Life' Reels showing real members' journeys.
— Emma T.
Studio Owner
Read the full case study →BEFORE → AFTER
Monthly class bookings from social · BEFORE
22
Monthly class bookings from social · AFTER
56
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 12 weeks, you'll have a predictable member acquisition engine that runs on social—with zero dependency on seasonal trends. Your cost per booking drops 50–60%, class utilisation rises, and you'll have a repeatable playbook your team can execute month after month.
Audit & Member Intelligence
We analyse your current social presence, competitor strategy, and member journey. We interview 5–10 of your best members to uncover what actually drives decisions (spoiler: it's rarely the workout).
Community-First Strategy
We build a 12-week content calendar focused on transformation stories, member wins, and lifestyle education—not gym photos. Every post is tied to acquisition or retention goals.
Content Production & Launch
We create 12 weeks of on-brand Reels, carousel posts, and Stories. We deploy the first week live and train your team on the approval process so you stay in control.
Paid & Retargeting Activation
We launch targeted campaigns to warm audiences (website visitors, email list, past members) and cold lookalikes in Bristol. Every pound is tracked to class bookings.
Measurement, Optimisation & Handoff
Weekly check-ins on booking conversions, engagement trends, and spend efficiency. By week 12, we hand back a playbook so you can sustain growth independently—or scale with us.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Bristol fitness & wellness brand
The median fitness & wellness client after 6 months
A free 12-page guide showing exactly how 6 Bristol fitness businesses turned their Instagram into a member acquisition machine—including content calendar templates, audience targeting checklists, and seasonal demand playbooks.
Median result across 12 fitness & wellness Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
“They mapped our content to every stage of the buyer journey. That sounds basic — but nobody had done it for us before. The results were immediate.”
Raj S.
Founder · E-commerce Brand, $3M revenue
“We grew from 12K to 87K followers in nine months. But DM leads increased by 340%. Followers are vanity. Leads are the point. They understood the difference from day one.”
Mia C.
Founder · Beauty Brand, $2M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How is this different from just hiring a social media manager?
A social manager creates posts; we create conversion machines. We audit your current metrics, link content to booking systems, test audience segments, and build paid strategies that actually ROI-track. Most social managers work on output (posts per week). We work on outcomes (bookings per pound spent).
What if we're already working with another agency?
We can audit their work, fill gaps (usually paid strategy and community engagement), and either partner with them or take over entirely. Many Bristol fitness businesses realise their current agency doesn't understand fitness economics—that's our sweet spot.
How much should we budget for paid ads on top of your retainer?
We typically recommend £400–£800/month for paid social if you're targeting Bristol locals. Some studios start smaller (£200) and scale as they see conversions. We help you decide based on your booking goals and cash flow.
What's the typical timeline to see results?
Organic engagement improves within 3–4 weeks. Booking conversions from paid ads typically show within 6–8 weeks. Full impact (community size + repeating members + seasonal resilience) is visible at 12 weeks.
What if we don't have much content or professional photos?
We create most of the content—Reels, carousels, graphics. We train your team on simple in-studio iPhone filming so you can add new content between our production cycles. Authenticity beats polish for fitness communities.
FREE · NO COMMITMENT · 48HR TURNAROUND