Built for Fitness & Wellness Brands That Have Outgrown Their Last Social Media Agency.
Proven social media strategy designed for London fitness studios competing against established gyms and seasonal churn.
8 of our last 10 fitness & wellness clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
London fitness & wellness is a different game.
We’ve run Social Media here. We know what it takes.
Your Instagram isn't filling classes. We fix that.
London's fitness market is fragmented—over 380,000 SMBs compete for digital attention, yet most studios rely entirely on social media with zero SEO backup. Established gyms dominate organic search, forcing newer studios into expensive paid acquisition. The real opportunity: integrated social + paid strategy that builds community *and* converts lurkers to paying members. Studios investing in both channels see 3.2x higher retention and 41% lower cost per acquisition.
The 3 places London fitness & wellness brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 fitness & wellness brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Seasonal revenue collapse in Q1–Q2. Instagram engagement was high (4.2% avg rate) but conversion to paid memberships was <1%. Competitor studios in the same postcode ranked higher on Google and had 40% lower customer acquisition cost.
Mapped follower-to-booking conversion path using UTM tracking and CRM integration; discovered 85% of new members came from Facebook ads, not Instagram organic—but ads were poorly targeted by age/location.
— Sarah M.
Studio Director, Pilates Studio (Shoreditch)
Read the full case study →BEFORE → AFTER
Monthly New Member Acquisition · BEFORE
8–12 members (organic only)
Monthly New Member Acquisition · AFTER
34–41 members (organic + paid)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
You'll have a predictable, data-driven social media engine that fills classes year-round—not just during New Year's resolution season. Members become advocates. Your cost per acquisition drops 38–52%. You compete with established gyms on visibility and conversion, not just follower count.
Audit Your Social & Booking Funnel
We analyse your Instagram, Facebook, TikTok presence and map how current followers convert (or don't) into bookings. We identify which content types, posting times, and audience segments actually drive class sign-ups in your London postcode.
Build Content & Paid Strategy
We create a 12-week content calendar optimised for your target member (age, fitness goal, location). We design 3–4 paid campaign templates (class promos, membership drives, seasonal offers) with audience segmentation for postcode targeting across London zones.
Implement & Optimise
Content goes live across Instagram, Facebook, TikTok on schedule. Paid campaigns launch with daily monitoring. We A/B test ad creative, audience targeting, and CTA copy. We connect your social ads to booking CRM to track true conversion cost.
Community Building & Engagement
Beyond ads, we activate your social channels as *community* spaces. We manage comments, respond to DMs, build private Facebook groups for members, and create user-generated content campaigns that turn members into advocates.
Report & Scale
After 12 weeks, we deliver full performance analysis: cost per booking, member lifetime value influenced by social, content ROI by format, and seasonal trend forecast. We identify which campaigns scale and which pause. You'll have a data-backed roadmap for year-round member acquisition.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a London fitness & wellness brand
The median fitness & wellness client after 6 months
Get the exact content calendar, paid ad templates, and audience targeting blueprint used by top London fitness studios to fill classes year-round—even during seasonal downturns.
Median result across 12 fitness & wellness Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“They mapped our content to every stage of the buyer journey. That sounds basic — but nobody had done it for us before. The results were immediate.”
Raj S.
Founder · E-commerce Brand, $3M revenue
“We grew from 12K to 87K followers in nine months. But DM leads increased by 340%. Followers are vanity. Leads are the point. They understood the difference from day one.”
Mia C.
Founder · Beauty Brand, $2M revenue
“Our social content used to feel random. Every post now serves a purpose in the funnel. That strategic shift was obvious within sixty days.”
Leo R.
CMO · Fashion Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see new bookings from social media?
First conversions typically appear within 2–3 weeks of campaign launch. However, the real compound effect—community building, brand trust, member referrals—accelerates after 6–8 weeks. We've seen studios hit their target cost per booking by week 8–10 of optimisation. Your booking system integration means we can see results in real time, not guesswork.
We already have a social media manager. Do we need Omakaase?
Most in-house managers excel at content creation but lack paid acquisition strategy, attribution setup, and seasonal forecasting. We work *alongside* your team—we handle strategy, audience targeting, conversion optimisation, and reporting. Your manager handles content creation and community management. Together, you scale faster. Many of our clients kept their in-house teams and boosted results 3–4x.
What's your minimum commitment?
We recommend 12 weeks minimum to prove ROI and optimise campaigns. Most London fitness studios see payback by week 8–10. Our retainer starts at £2,500/mo for strategy + ad management for a single location, scaling with ad spend and number of locations. No surprise fees—everything is transparent.
We're a new studio with a tiny budget. Can you help?
Yes. Even with £500–£1,000/mo ad spend, we can generate 15–25 qualified class bookings if targeting and creative are optimised. The math works—£18–£22 cost per booking beats any other channel. We've helped startup studios hit profitability in 16–20 weeks. Start small, prove the model, scale.
How do you handle seasonal churn? January is always our best month—then it collapses.
We build a predictive model of your seasonal patterns and pre-load paid campaigns 4–6 weeks ahead of dips. So February acquisition is already ramping while January cash rolls in. We also identify evergreen member motivations (community, habit-forming classes) vs. seasonal ones (New Year's resolutions) and optimise messaging accordingly. Most of our clients reduce seasonal volatility by 40–50%.
FREE · NO COMMITMENT · 48HR TURNAROUND