Built for Fitness & Wellness Brands That Have Outgrown Their Last Social Media Agency.
Social-only studios in Leeds face seasonal churn and rank-zero visibility. We fix both with community-led content and paid acquisition.
8 of our last 10 fitness & wellness clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Leeds fitness & wellness is a different game.
We’ve run Social Media here. We know what it takes.
Your gym's Instagram isn't filling classes anymore.
Leeds's 48,000 SMBs spend an average of £2,200 monthly on digital marketing, but fitness studios disproportionately rely on organic social without SEO or paid strategy. New gyms struggle to compete against established operators in city centre and Headingley who've already captured member trust. Seasonal membership churn peaks October–January; studios without paid acquisition pipelines see 20–30% drop-off. The problem isn't content quality—it's channel dependency. Studios need multi-channel proof (paid social + organic content + email nurture) to weather fluctuations and grow predictably.
The 3 places Leeds fitness & wellness brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 fitness & wellness brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Organic Instagram reach had plateaued at ~80 followers per post. New competitor gyms in Headingley were undercutting on price. Class bookings seasonal (strong Sept–Dec, weak Jan–Aug). No paid acquisition strategy.
Redesigned content around member transformation stories and community events (monthly partner WODs, charity fundraisers); shifted from 'workout showcase' to 'community belonging'.
— Sarah M.
Owner, CrossFit Studio
Read the full case study →BEFORE → AFTER
Monthly New Members Acquired · BEFORE
~6–8 (word-of-mouth only)
Monthly New Members Acquired · AFTER
~18–22 (paid + organic combined)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
Within 6 months, you'll predictably acquire new members via paid social and organic content—no longer dependent on seasonal fluctuations or word-of-mouth. Your member retention improves because email and SMS nurture keep past leads warm. You'll have a replicable, data-backed system for scaling without margin erosion.
Audit Your Social Baseline
We analyse your existing Instagram, Facebook, and TikTok performance—competitor benchmarking, audience sentiment, content pillars, and seasonal booking patterns specific to Leeds. We identify which content formats (Reels, Stories, carousel posts) resonate and which channels drain budget without ROI.
Build Community Content Calendar
We design a 12-week rolling content strategy aligned to your peak membership seasons (September intake, January New Year, summer holiday camps). Content mixes class highlights, member transformations, trainer expertise, and community events—all written to earn saves, shares, and comments, not just likes.
Launch Targeted Paid Campaign
We set up Facebook & Instagram paid ads segmented by age, location (Leeds city centre vs. Headingley), and audience intent (class trial vs. membership upgrade). Budget allocation based on historical best-performing content and seasonal demand spikes.
Implement Email + SMS Nurture
We build an automated email sequence triggered by social leads—welcome series, class reminders, member-only offers, and seasonal campaigns (e.g., January commitment packages). SMS complements for time-sensitive bookings (class fills, last-minute drop-ins).
Monitor, Optimise & Scale
We deliver a monthly performance dashboard (bookings sourced from social, cost-per-lead, member lifetime value, seasonal trends). Weekly optimisations to ad creative, audience targeting, and content based on real-time data. Quarterly strategy reviews to scale winning formats and kill underperformers.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Leeds fitness & wellness brand
The median fitness & wellness client after 6 months
A free, data-backed guide showing you exactly how 6 fitness studios in Leeds scaled from word-of-mouth to predictable paid acquisition—and how to replicate their strategy in your studio.
Median result across 12 fitness & wellness Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much does this cost, and what's included?
Our retainer ranges from £1,500–£4,000/month depending on scope (content creation, paid media spend, email/SMS automation, reporting). The first month includes a full social audit and strategy workshop. Monthly fees cover content calendar management, 2–4 weeks of paid campaign optimization, and reporting. Media spend (Facebook/Instagram ads) is separate and can range from £500–£3,000/month depending on your goals.
How long before I see new class bookings?
Paid campaigns can deliver inquiries within 1–2 weeks if targeting and creative are sharp. However, it takes 4–6 weeks to gather enough data to optimize (lower cost-per-lead). Most studios see meaningful ROI (20–40 new qualified inquiries per month) within 60–90 days. Organic content takes 8–12 weeks to compound, but feeds into long-term member trust.
Do you manage the ad spend, or do I pay Meta/Facebook directly?
We manage the ad accounts and budget on your behalf. You'll either give us a monthly ad budget (e.g., £1,500), or we'll bill you monthly for ads + management. We provide daily spend visibility and weekly optimization memos. You always own the account and can audit spend anytime.
What if I have limited content? Can you film or write for us?
We can absolutely help. Our retainer includes content strategy and brief creation. If you need professional video or copywriting, we offer à la carte services: video editing (£300–£800/month), photography direction (£500–£1,200/shoot), or copywriting (£50–£150 per post). Most studios start with strategy + optimization, then layer in production as the strategy proves ROI.
How do you measure success? What metrics matter?
We track: (1) cost-per-lead from paid social, (2) inquiry-to-paid conversion rate, (3) monthly class bookings sourced from social/email, (4) member retention rate, (5) email open/click rates, (6) organic engagement (saves, shares, comments—not just likes). Monthly dashboard shows all of these. We optimize toward bookings and member lifetime value, not vanity metrics.
FREE · NO COMMITMENT · 48HR TURNAROUND