Built for Fitness & Wellness Brands That Have Outgrown Their Last Paid Marketing Agency.
Your competitors are capturing search traffic you're leaving on the table. Here's how to compete.
8 of our last 10 fitness & wellness clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Manchester fitness & wellness is a different game.
We’ve run Paid Marketing here. We know what it takes.
Manchester fitness studios losing £2,100/month to poor paid strategy
Manchester's 75,000 SMBs include over 400 fitness and wellness operators competing for the same seasonally volatile membership pool. Most rely entirely on organic social—no paid acquisition safety net, no search visibility, no defence against churn. Studios in the Northern Quarter and Spinningfields face fierce competition from established chains with bigger budgets. The opportunity: £2,800 average monthly digital spend is being wasted on unoptimised campaigns because fitness business owners lack paid marketing expertise.
The 3 places Manchester fitness & wellness brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 fitness & wellness brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
January 2024 saw strong trial bookings; March had 60% fewer bookings and no visibility into why. Their social media followers were mostly inactive or passive. Seasonal dependency was unsustainable, and the new Spinningfields location was invisible against larger competitors.
Implemented Google Search campaigns targeting 'fitness studio' + location modifiers and competitor brand terms; captured high-intent search traffic at £62 cost-per-trial
— Sarah M.
Studio Director
Read the full case study →BEFORE → AFTER
Monthly Paid Acquisition Cost (all channels) · BEFORE
£2,800 spent, ~18 trials/month, unknown ROI
Monthly Paid Acquisition Cost (all channels) · AFTER
£2,800 spent, ~58 trials/month, 34% convert, £47 cost-per-member
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 90 days, your paid channels generate predictable member acquisition independent of seasonal spikes and algorithm changes. You own your cost-per-lead, can defend your budget, and have a repeatable system to acquire members year-round at profit.
Audit & Member Journey Map
We analyse your current paid channels, website, booking funnel, and member data to expose where leads are dropping. We map your ideal member journey in Manchester context—from awareness (search, social) through trial booking to membership conversion. This is where we find the £2,100/month leakage.
Strategic Foundation & Targeting
We build your paid strategy around seasonal cycles, local geography (Northern Quarter, Spinningfields, broader Manchester), and member personas. We set up conversion tracking across Google, Facebook, and Instagram so every pound is measurable. We define target audiences: new-to-area professionals, resolution-makers, repeat visitors, warm leads.
Google Search Campaign Launch
We launch targeted search campaigns around high-intent keywords ('trial class Manchester', 'fitness studio near Spinningfields', your studio name + variations). We write ad copy that speaks to local pain (no commute, community, flexibility) and optimise landing pages for conversion. This layer protects you from seasonal dips and algorithm changes.
Social & Retargeting Optimisation
We restructure your Instagram and TikTok ad spend around actual member intent, not vanity metrics. We build retargeting funnels (warm leads who visited but didn't book, past members, website visitors). We create seasonal campaigns that anticipate churn and capitalize on New Year, summer, and back-to-school peaks.
Optimisation & Scaling
After 30 days of data, we pause underperforming ad sets, scale winners, and refine messaging. We test landing page variations, adjust bids, and shift budget to highest-ROI channels. Monthly reporting shows member acquisition cost, trial-to-member conversion, LTV impact, and next-month recommendations. We work toward your profit margin, not vanity reach.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Manchester fitness & wellness brand
The median fitness & wellness client after 6 months
Get a clear breakdown of where your paid ad pounds are working, where they're leaking, and exactly what to fix first. We'll analyse your Google Ads, Facebook/Instagram spend, landing pages, and booking funnel—then deliver a prioritised roadmap.
Median result across 12 fitness & wellness Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should I spend on paid ads as a fitness studio?
It depends on your member LTV, profit margin, and growth goals—not a fixed percentage. A studio with £420 average LTV and 25% profit margin needs to spend £80–£120 per acquisition to stay profitable. We start where your current budget is (often £1,500–£3,000/month) and optimise it ruthlessly. Many studios find that smart allocation of existing spend outperforms spending more on poorly optimised campaigns.
Can you help if we're seasonal (quiet in summer/spring, busy January)?
Absolutely. Seasonality is the fitness industry's defining challenge. We build dual strategies: a year-round acquisition baseline to stabilise off-season revenue, and amplified campaigns during peak demand windows. We also engineer retention plays (retargeting, email nurture) to combat spring churn before it happens.
We've tried Google Ads before and lost money. Why would this be different?
Most studios run Google Ads without proper setup: no conversion tracking, poor landing pages, bids set randomly. You end up paying £150+ per trial because the system has no feedback loop. We start with foundation: pixel implementation, landing page optimisation, audience segmentation. Then we bid strategically. Most lose money in the first 30 days as the system learns; we get ahead of this with retargeting and warm-lead strategies.
How long before we see results?
Search campaigns typically stabilise within 30 days and show clear ROI by day 60. Retargeting and social campaigns can show wins within 2 weeks. We don't promise overnight transformations, but systematic optimisation yields 40–70% cost-per-lead reductions within 90 days. We measure against your baseline, not against vague goals.
Do you manage our social media posting, or just paid ads?
We focus on paid acquisition and funnel optimisation. However, your organic social content fuels our retargeting—so we'll advise on what to post to maximize paid ROI. If you need full social management, we can refer partners. Our specialty is converting search intent and retargeting warm audiences into paying members.
FREE · NO COMMITMENT · 48HR TURNAROUND