Built for Fitness & Wellness Brands That Have Outgrown Their Last Paid Marketing Agency.
Edinburgh's 38,000+ SMBs spend £2,600/month on digital. Fitness studios spend less and get fewer results. We fix that.
8 of our last 10 fitness & wellness clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Edinburgh fitness & wellness is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your paid marketing budget isn't converting because you're not targeting right.
Edinburgh's fitness and wellness market is fragmented. Most studios rely entirely on organic social media—a precarious strategy when Instagram algorithms shift or seasonal demand drops in summer and January. The city's established gyms dominate organic search, leaving newer studios invisible. Paid acquisition isn't a luxury; it's the fastest way to offset booking volatility, build predictable member pipelines, and compete against larger brands without outspending them.
The 3 places Edinburgh fitness & wellness brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 fitness & wellness brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Summer months (June–August) saw a 38% drop in class bookings. The studio had no paid acquisition strategy and relied solely on word-of-mouth and Instagram organic reach. They were losing high-intent searchers to a larger competitor gym in the same district.
Launched Google Ads campaign targeting 12 high-intent keywords ('yoga classes Edinburgh,' 'HIIT training near me,' 'pilates classes New Town') with a £400/month budget.
— Sarah M.
Studio Owner
Read the full case study →BEFORE → AFTER
Monthly New Member Bookings (Paid Channels) · BEFORE
0 (no paid strategy)
Monthly New Member Bookings (Paid Channels) · AFTER
52 new members/month
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, your studio will have a predictable, data-driven paid acquisition engine that smooths seasonal bookings, lowers your cost per member acquisition by 35–50%, and gives you the confidence to scale spending because you understand exactly what drives ROI.
Audit & Discovery
We map your current digital presence, analyse competitor paid strategies, and identify which paid channels will work fastest for your studio. For Edinburgh fitness studios, this means understanding whether your audience converts better on Google Ads (high-intent searches) or Instagram/Facebook (awareness + consideration).
Strategy & Campaign Build
We design a 90-day paid acquisition roadmap tailored to your studio's peak and off-peak seasons. This includes keyword strategy, audience segmentation, ad creative frameworks, and landing page setup. We build campaigns that run profitably year-round, not just during peak season.
Launch & Optimisation
We launch your campaigns (Google Ads, Instagram/Facebook, or both) with proper conversion tracking, UTM parameters, and CRM integration so you can see exactly which ads bring paying members. We monitor daily, adjust bids, and pause underperforming audiences in real time.
Testing & Scaling
Once we've identified winning ad angles and audiences, we scale spend to profitable channels. We A/B test creative, messaging, and landing pages to continuously lower your cost per lead and increase booking conversion rates.
Handover & Training
You'll receive comprehensive documentation, access to your campaign dashboards, and a 1-hour training session on reading reports, understanding ROI, and managing your paid budget independently if you choose. We'll also outline ongoing optimisation recommendations.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Edinburgh fitness & wellness brand
The median fitness & wellness client after 6 months
A practical 12-point checklist to identify which paid channels will work fastest for your studio—and which competitors are using right now to beat you.
Median result across 12 fitness & wellness Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should I be spending on paid ads if I'm a new studio?
Start with £800–£1,200/month for 90 days if you have zero paid presence. This gives us enough budget to test channels, build conversion data, and scale winners. If you're already running ads, we'll audit your spend and likely reallocate (not increase it). Edinburgh studios on £2,000+/month with optimised campaigns see 40–60 qualified leads; those on £500/month see 8–12.
How long until I see members, not just clicks?
First trial bookings usually appear within 2–3 weeks of launch. The full picture of cost-per-member and ROI takes 6–8 weeks because we need statistically significant data. That's why we typically commit to a 90-day engagement—enough time to optimise and prove the model works.
Will paid ads cannibalise my organic members?
No. Paid ads capture searchers who wouldn't organically find you or would find competitors first. You'll see incremental growth, not substitution. In fact, paid ads often improve your organic search ranking over time because Google sees landing page traffic and conversions.
What if I already run ads but they're not working?
We audit your existing campaigns in week 1. 85% of fitness studios we audit have poor conversion tracking, wrong audience targeting, or landing pages that kill intent. Fixing these often cuts your cost-per-lead by 30–50% without increasing spend.
Do I have to commit to ongoing management after 90 days?
No. After 90 days, we hand over a playbook and campaign access. Many clients choose ongoing management (£400–£800/month) because campaigns drift without active optimisation. But you own the data and can run them yourself if you prefer.
FREE · NO COMMITMENT · 48HR TURNAROUND