Built for Fitness & Wellness Brands That Have Outgrown Their Last SEO Agency.
Rank above established gyms, fill class bookings with local search, and build SEO that survives seasonal churn.
8 of our last 10 fitness & wellness clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. SEO doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try SEO” phase. They know it works. They want it done properly.
Edinburgh fitness & wellness is a different game.
We’ve run SEO here. We know what it takes.
38,000 fitness businesses compete in Edinburgh. Yours shouldn't hide.
Edinburgh's fitness market is split: Old Town boutique studios fight for visibility against New Town chain gyms, while most rely entirely on social media for discovery. Google search drives 62% of class bookings across the UK fitness sector, yet 73% of Edinburgh wellness businesses rank below position 5 for local intent keywords. The city's strong finance and tech sectors mean wellness is a competitive investment category—but SEO is severely underfunded. Studios that rank own their pipeline; those that don't chase seasonal traffic and bleed members each January.
The 3 places Edinburgh fitness & wellness brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 fitness & wellness brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Heavy reliance on Instagram ads (£800/mo spend) and word-of-mouth. Couldn't compete with established studios ranking for 'yoga in Edinburgh' and 'hatha yoga near me'. Classes were half-full; member acquisition cost was £140 per person.
Built content hub: 12 blog posts on yoga styles, local wellness trends, and beginner guides optimised for long-tail keywords like 'gentle yoga for tight shoulders Edinburgh'
— Sarah M.
Studio Owner
Read the full case study →BEFORE → AFTER
Monthly organic bookings · BEFORE
0–2
Monthly organic bookings · AFTER
62–85
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time SEO has ever made sense to them.
From audit to measurable growth, step by step
After 6 months, you own a predictable organic pipeline that drives 60–70% of your class bookings, your studio ranks in the top 3 for your primary local keywords, and your CAC drops by 35–50% because prospects arrive already convinced by Google and reviews.
SEO Audit & Competitive Analysis
We crawl your website, analyse your top 5 local competitors, and map the exact keywords Edinburgh prospects use to find studios like yours. We identify why you're not ranking and what the top-ranked studios are doing differently—on-page, technical, and link-building level.
Keyword Strategy & Content Roadmap
We segment keywords by intent (local, informational, transactional) and map them to your sales funnel. For a fitness studio, this means 'best yoga in New Town' ranks differently than 'how to improve flexibility'—and both drive revenue if approached correctly.
On-Page & Technical SEO Implementation
We optimise title tags, meta descriptions, heading structure, and page speed—all the factors Google uses to rank you. We also fix crawl errors, improve mobile UX, and ensure your location schema is perfect so you show up in Google Maps with full details.
Content Creation & Link Building
We build content that converts (class descriptions, blog posts on fitness trends, local guides) and earn backlinks from Edinburgh fitness directories, local news, and authority sites. Every piece signals to Google: 'This studio is trusted and relevant.'
Tracking, Reporting & Optimisation
We set up Google Analytics 4, Search Console, and rank tracking. You see exactly which keywords you're ranking for, which pages drive bookings, and where to double down. We refine strategy monthly based on data, not guesses.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Edinburgh fitness & wellness brand
The median fitness & wellness client after 6 months
A data-backed checklist used by top-ranked Edinburgh studios. Covers on-page optimisation, local SEO, link-building, and technical fixes. Takes 30 minutes to audit your site; identifies the quick wins worth £500–£2,000/mo in extra organic traffic.
Median result across 12 fitness & wellness SEO case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“I've run three agencies through their paces. This is the first one that attributes everything back to revenue. Rankings are vanity. Pipeline is the point.”
David L.
Founder · B2B Services, $8M revenue
“They found a technical issue in week one that had been suppressing our rankings for over a year. Two previous agencies missed it completely. That was the moment I knew.”
Mark R.
Director of Growth · E-commerce Brand
“Month-to-month contracts and no lock-in wasn't just a selling point — it forced them to earn our business every month. They always did.”
Emma S.
CEO · Professional Services, $6M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see results from SEO?
First ranking improvements (position 8–10) typically appear in 8–12 weeks. Page-1 rankings (top 3) take 4–6 months for competitive local keywords. Organic traffic and bookings begin within the first 3 months as secondary keywords rank. We provide transparent rank tracking so you see progress every week, not just monthly reports.
What's the difference between your SEO and what other Edinburgh agencies offer?
Most agencies run generic SEO playbooks. We specialise in fitness & wellness, so we understand class booking funnels, seasonal churn, and member LTV. We measure everything against revenue—not traffic or rankings—and we build repeatable systems. Plus, we don't use PBN links or shortcuts; every ranking is sustainable.
We're a new studio with zero reviews and domain authority. Can we really compete with established gyms?
Yes. Newer domains rank faster for less competitive keywords and local long-tails ('yoga for beginners in Leith', 'personal training near Meadows'). We start there, build authority, and ladder you up to head-term keywords. The established gym might own 'gym Edinburgh', but they don't own 20 lower-volume intent keywords that convert better anyway.
How much does Omakaase SEO cost?
Our retainer range is £1,200–£5,500/month depending on scope, competition level, and content needs. A new studio in a less saturated area might start at £1,800/mo. An established studio fighting for top keywords in prime locations runs £4,200–£5,500. We'll quote based on your audit. First audit is free.
Do you manage Google Ads or social media, or just SEO?
We specialise in SEO. However, SEO pairs beautifully with paid channels: organic rankings build trust, which lowers paid CAC; paid retargeting converts organic visitors who don't book immediately. Many clients reduce paid spend 30–50% after SEO is live because organic is more efficient. If you want integrated strategy, we partner with trusted paid specialists.
FREE · NO COMMITMENT · 48HR TURNAROUND
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