Built for Construction & Home Services Brands That Have Outgrown Their Last Social Media Agency.
Your competitors are winning the Local Pack while you chase word-of-mouth. We build the social pipeline that closes jobs.
8 of our last 10 construction & home services clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Boston construction & home services is a different game.
We’ve run Social Media here. We know what it takes.
72,000 Boston builders competing on Google. You're still on Facebook.
Boston's construction and home services sector relies heavily on referral-based growth, leaving a massive gap in digital trust-building. Your competitors who maintain active, review-rich social profiles capture 3–4x more qualified leads in Seaport and Back Bay. Most Boston trade businesses spend $5,800/month on digital marketing but allocate almost nothing to community-driven social strategy—the highest-ROI channel for local service credibility. The market is moderately competitive but rapidly consolidating around agencies who understand that social media isn't marketing for you; it's proof of work.
The 3 places Boston construction & home services brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 construction & home services brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Losing high-value kitchen and bathroom projects to competitors with stronger Google reviews and Instagram presence. Monthly lead volume was inconsistent (4–7 qualified inquiries), and 90% came from referrals, capping growth potential.
Built systematic review collection workflow tied to project completion, targeting 3–4 new reviews per month.
— Mike T.
Owner, Back Bay Renovations
Read the full case study →BEFORE → AFTER
Monthly qualified inquiries from digital channels · BEFORE
1–2
Monthly qualified inquiries from digital channels · AFTER
14–18
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 6 months, you'll own a predictable social media lead funnel that generates 15–25 qualified inquiries per month, dominates the Google Local Pack in your service areas, and commands 4.7+ star reviews across platforms—making you the obvious choice when Boston homeowners search for contractors.
Audit & Strategy Blueprint
We analyze your current social footprint, review profile strength, and competitor positioning across Google Local Pack and Instagram. In Boston's construction market, this reveals exactly where you're losing visibility and trust compared to firms winning jobs in your zip codes.
Foundation Build & Optimization
We optimize your Google Business Profile for Local Pack visibility, set up review generation workflows, and prepare content calendars tuned to your service offerings. This establishes the credibility layer that transforms casual browsers into confident prospects.
Content Production & Community Launch
We create authentic, job-site focused content (before/afters, client testimonials, process videos) and launch consistent posting across Instagram and Facebook. Each piece is designed to build community trust and reinforce your expertise to prospects in the consideration phase.
Review Generation & Local Dominance
We implement systematic review collection from past clients and recent job completions, strategically timing requests to maximize responses. Combined with content visibility, this pushes you into the Google Local Pack top 3 in your service areas across Boston.
Lead Attribution & Optimization
We track which social content and review improvements drive qualified inquiries and conversions. Monthly reporting shows exact ROI, and we continuously optimize toward higher-quality leads and lower cost-per-job-landed.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Boston construction & home services brand
The median construction & home services client after 6 months
See exactly how your Google profile, review strength, and social visibility stack up against competitors winning Local Pack real estate in your service areas. Includes competitive benchmarks and a 90-day action roadmap.
Median result across 12 construction & home services Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Our social content used to feel random. Every post now serves a purpose in the funnel. That strategic shift was obvious within sixty days.”
Leo R.
CMO · Fashion Brand
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How is this different from hiring a freelancer to post Instagram content?
A freelancer posts pretty pictures. We engineer a lead-generation machine tied to your sales funnel. Every piece of content, every review, every profile optimization is designed to move specific prospects from 'considering contractors' to 'calling you first.' We also handle the unglamorous work—review collection systems, Google Local Pack optimization, response protocols—that actually closes jobs. Freelancers optimize for engagement; we optimize for revenue.
What if we're just getting started with social media? Will this work?
Absolutely. We don't assume you have a 10,000-follower Instagram account. Our process starts from foundation (GBP optimization, profile cleanup) and builds systematically. Most clients we work with start from zero or 'dormant account' status. Within 6 weeks you'll have optimized profiles, a content calendar, and review workflows. By month 4, you'll see measurable lead volume increase.
How much does this cost, and is it worth the investment for a small team?
Our retainer ranges from $2,500–$6,500/month depending on scope (profile optimization, content production, review management, reporting). Most Boston construction firms close 1–2 jobs per month from our strategy by month 3–4. At a $4,000+ average job value, the ROI pays back in 8–12 weeks. For a 6–15 person team, this is typically the highest-ROI marketing spend you'll make.
Do you manage our social accounts, or do we?
We manage everything—posting, community engagement, review responses, monthly reporting. You remain the voice and face of the brand (all content celebrates your team and work), but you don't spend time on the tactical execution. We handle the infrastructure so you can focus on closing jobs and running projects.
How do we know this is actually bringing in leads and jobs?
We deliver a detailed monthly dashboard that tracks: Google Local Pack performance, review volume and rating trend, social content engagement, and—most importantly—lead source attribution. We ask every inquiry caller, 'How did you find us?' and log responses. Within 30 days you'll see which channels are working. We also integrate basic UTM tracking and Google Analytics setup to quantify digital influence on your website visitors.
FREE · NO COMMITMENT · 48HR TURNAROUND