Built for Construction & Home Services Brands That Have Outgrown Their Last Paid Marketing Agency.
Your competitors in the Seaport and Back Bay are capturing Google Local Pack leads. We show you how to reclaim them—and scale predictably.
8 of our last 10 construction & home services clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Boston construction & home services is a different game.
We’ve run Paid Marketing here. We know what it takes.
Boston construction firms waste $2,100 monthly on unfocused ads
Boston's construction and home services market is fragmented: 72,000 SMBs compete for the same homeowner and commercial client pool, yet most rely on word-of-mouth and organic referrals. Digital maturity is low—only 34% of local competitors run structured paid campaigns—creating an asymmetric advantage for early movers. The average construction firm spends $5,800/mo on marketing but lacks a repeatable lead-generation system, leaving money on the table. With B2B lead generation and local search dominating demand, paid advertising is the fastest path to fill your pipeline predictably.
The 3 places Boston construction & home services brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 construction & home services brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Heavily dependent on referral leads; no paid strategy. When referrals slowed in Q4, the pipeline dried up. Competitors in the neighborhood were running Google LSA and capturing high-intent homeowner searches. Cost per lead was unknown; marketing budget felt like overhead, not investment.
Set up Google Local Services Ads account with optimized service categories and before/after portfolio images; launched with $1,200/mo budget focused on 'kitchen remodeling' and 'bathroom renovation' keywords in zip codes 02116, 02215, 02467
— Michael R.
Founder & Project Manager
Read the full case study →BEFORE → AFTER
Monthly Lead Pipeline Predictability · BEFORE
8–15 referral leads/mo (uneven, peak in spring/fall only)
Monthly Lead Pipeline Predictability · AFTER
18–24 paid leads/mo (consistent, scalable year-round)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, you have a predictable lead pipeline tied directly to measurable spend. Your cost per qualified lead drops 30–50%, conversion rates rise as review velocity climbs, and you can confidently scale ad spend knowing your ROAS.
Audit & Baseline
We analyze your current ad spend, landing pages, and competitor positioning in the Boston market. We review your Google Business Profile, past ad campaigns, and where leads actually come from. This reveals the cost-per-lead baseline and untapped channels.
Strategy & Channel Mix
Based on your service type (residential, commercial, specialty) and Boston geography, we design a paid-channel strategy. Google LSA, Search, and LinkedIn lead gen are combined at the right ratio to hit your cost-per-lead target and volume goals.
Build & Launch Campaigns
We build Google LSA profiles with optimized service descriptions and photos, create high-converting landing pages, set up LinkedIn lead-gen forms, and launch search campaigns. Each channel is tracked separately so you see exactly where leads come from.
Review Velocity & Social Proof
We implement a systematic process to capture and amplify customer reviews across Google, Yelp, and industry directories. More reviews = higher Local Pack ranking + lower cost per lead. We also create case studies to boost conversion rates on landing pages.
Optimize & Scale
We measure lead quality, cost-per-acquisition, and conversion rates weekly. We pause underperforming keywords, scale winning channels, and refine messaging based on what actually converts to jobs. You see the data weekly; we adjust spend to maximize ROI.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Boston construction & home services brand
The median construction & home services client after 6 months
We analyze your current marketing spend and competitor positioning to reveal how much you're overpaying per lead—and where to find cheaper, higher-intent prospects.
Median result across 12 construction & home services Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see leads from paid ads?
Google Local Services Ads (LSA) typically show results in 7–14 days. LinkedIn lead gen campaigns warm up over 2–3 weeks. Google Search is immediate but requires optimized landing pages. You should see your first 5–10 qualified leads within 3–4 weeks of launch, assuming your service area and messaging are dialed in.
What's the minimum monthly budget to make paid marketing work?
For construction & home services in Boston, we recommend a minimum of $2,500/month to test and optimize across channels. Smaller budgets ($1,500–$2,000) can work for single-channel campaigns (e.g., LSA-only) but limit flexibility. Most clients see the best efficiency at $4,000–$8,000/month where we can split across LSA, Search, and LinkedIn.
How do you prove leads are actually qualified and converting to jobs?
We set up call tracking (unique phone numbers per ad source), UTM codes for web inquiries, and CRM integration so every lead is tagged by source. We then measure lead-to-estimate-to-job-close conversion rates. You receive a weekly dashboard showing leads by source, cost, and conversion stage. No vanity metrics—just revenue.
What if my business is very local (one neighborhood or zip code)?
Local-only businesses are ideal for LSA and hyper-targeted Google Search campaigns. We can focus budget on 1–3 zip codes and achieve very high relevance and low CPL. Hyperlocal campaigns often outperform metro-wide ones because of better match quality. Many of our best-performing clients operate in just Back Bay or the Seaport.
Do you handle our Google Business Profile and reviews too?
Yes. Review velocity is part of our strategy. We build a workflow to capture customer reviews post-job, which boosts your Google Local Pack ranking and conversion rates. You'll typically gain 15–20 reviews in the first 60 days, moving you from position 6–8 to position 1–3 in your service category.
FREE · NO COMMITMENT · 48HR TURNAROUND