Built for Construction & Home Services Brands That Have Outgrown Their Last SEO Agency.
Your competitors are already ranking. We help you outrank them with SEO that turns searches into job leads.
8 of our last 10 construction & home services clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. SEO doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try SEO” phase. They know it works. They want it done properly.
Boston construction & home services is a different game.
We’ve run SEO here. We know what it takes.
72,000 Boston contractors compete for Google visibility. Most lose.
Boston's construction and home services market is fragmented—over 72,000 SMBs competing for the same local searches. Most rely on word-of-mouth, leaving a massive digital gap. Google Local Pack dominance is the battleground: whoever controls the map pins controls the phone calls. The Seaport District and Back Bay renovation booms drive consistent search volume, but only businesses with optimized profiles capture it. Without systematic SEO, you're invisible to homeowners actively searching for your services right now.
The 3 places Boston construction & home services brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 construction & home services brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Generating 70% of work through word-of-mouth and a few online directories. Three competitors dominated the Local Pack for 'emergency electrician Boston' and 'residential electrical work Boston'. The client had zero reviews, an incomplete Google Business Profile, and no systematic way to capture local search demand.
Rebuilt Google Business Profile with 25 high-quality photos (before/after projects, team, van), optimised service descriptions, and precise service area zones covering all major neighbourhoods.
— Tom M.
Owner, Boston Electrical Solutions
Read the full case study →BEFORE → AFTER
Monthly Leads from Google Search + Local Pack · BEFORE
2–3 leads/month
Monthly Leads from Google Search + Local Pack · AFTER
18–22 leads/month
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time SEO has ever made sense to them.
From audit to measurable growth, step by step
Within 90 days, your Google Business Profile dominates your local competition. You rank in the Local Pack for your core service terms. Within 6 months, organic traffic grows 150–220%, your review count hits 80–120 (vs. competitors' 30–50), and your lead volume increases by 35–60%. You stop competing on price and start winning on visibility and trust.
SEO Audit & Competitive Analysis
We crawl your site, analyse your Boston Local Pack competitors, and assess your Google Business Profile against top performers in your service area. We identify quick wins (broken redirects, missing schema, citation inconsistencies) and high-impact opportunities (content gaps, link deficit, review velocity lag). This audit is your baseline.
Local Pack Optimization
We rebuild your Google Business Profile with optimised service descriptions, photo strategy, and service area targeting. We audit and claim missing business listings across 15+ directories (Yelp, Angie's List, HomeAdvisor, etc.) and fix NAP inconsistencies. This work directly increases your Local Pack visibility in Boston metro searches.
On-Page & Technical SEO
We optimise your website for high-intent search terms specific to your services (e.g. 'emergency plumber Boston', 'kitchen remodel Seaport'). We add location pages, service pages with rich content, and structured data markup. We fix site speed, mobile responsiveness, and crawlability issues. Google begins to trust your site more.
Review Generation System & Content Plan
We build an automated post-job email sequence that asks satisfied customers for reviews at the right moment. We develop a 3–6 month content calendar targeting seasonal searches and local intent (e.g. 'spring home maintenance', 'emergency water damage'). Content and reviews compound your SEO authority over time.
Link Building & Authority Growth
We identify local link opportunities (Boston business directories, local publications, trade associations) and build a sustainable link strategy. We pitch your story to relevant media and industry lists. Authority grows your organic rankings and strengthens your Local Pack position.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Boston construction & home services brand
The median construction & home services client after 6 months
See exactly how construction and home services businesses in Boston rank in Google Local Pack, attract 2–3x more leads, and dominate their local market. This report reveals the 5-step system we use to help contractors win.
Median result across 12 construction & home services SEO case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“By month three, our main product keyword hit Page 1. By month six, we cut Google Ads spend by 40% because organic was finally doing its job. That's the real test.”
James T.
Founder · Apparel Brand, New York
“The weekly Loom is something no one else offered. I finally understand what's happening with our SEO — and I can explain it to my board. That matters more than I expected.”
Priya K.
CMO · Fashion Retail, $11M revenue
“I've run three agencies through their paces. This is the first one that attributes everything back to revenue. Rankings are vanity. Pipeline is the point.”
David L.
Founder · B2B Services, $8M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before I see results?
Local Pack visibility shifts happen in 4–8 weeks (once your GBP is fully optimised and review velocity increases). Organic search traffic growth accelerates at 12 weeks and compounds through month 6. Most clients report 20–30% lead increase by month 3, and 35–60% by month 6. SEO is not instant, but it compounds faster than most expect once the foundation is solid.
Do you guarantee #1 ranking?
No. Google's algorithm is complex, and no agency can guarantee position #1. What we guarantee is a transparent, monthly strategy report showing your rank progress, traffic growth, and lead attribution. Most clients rank in top 3 for their primary keywords within 90 days, but we focus on lead quality and CAC, not vanity rankings.
What's the minimum contract length?
We require a 6-month minimum engagement. SEO takes time to compound—we need 6 months to implement strategy, build authority, and prove ROI. Most clients stay 12+ months because momentum is strong and CAC keeps dropping. If you're not seeing traction by month 4–5, we'll pivot strategy or discuss options.
How much does SEO cost for a construction or home services business?
Our Boston clients typically invest $2,500–$5,800/month depending on service scope and competition level. Local HVAC or plumbing in dense urban areas (Seaport, Back Bay) may need $4,500–$6,500/month. Multi-location contractors typically engage at $5,000–$8,000/month. We always provide an itemised proposal after your audit.
What if I'm already spending $5,800/month on Google Ads?
Good—that means there's demand. SEO captures the same searches more cheaply long-term. Many clients run SEO + ads together for 6 months, then gradually reduce ads as organic / Local Pack leads increase. One client cut ad spend by 40% after 8 months of SEO while growing total lead volume by 28%. You'll own more of your lead pipeline.
FREE · NO COMMITMENT · 48HR TURNAROUND