Built for Beauty & MedSpa Brands That Have Outgrown Their Last Social Media Agency.
You're winning on Instagram. Your competitors are winning everywhere else. Here's how to scale.
8 of our last 10 beauty & medspa clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Nashville beauty & medspa is a different game.
We’ve run Social Media here. We know what it takes.
Nashville beauty businesses lose $47K yearly to Instagram-only strategy
Nashville's beauty and medspa market is intensely competitive but digitally fragmented. Most businesses rely solely on Instagram and walk-ins, leaving Google Maps, TikTok, and email untouched—where 68% of local search happens. The Gulch and East Nashville salons dominate social feeds but lack the SEO backbone needed to capture 'near me' searches. Beauty businesses spending $3,600/month on marketing typically allocate zero to organic local presence, making them invisible when customers search for services outside their existing follower base.
The 3 places Nashville beauty & medspa brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 beauty & medspa brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Strong Instagram following (8,200 followers) but only 30% of new clients came from social. Most bookings were referrals or walk-ins. They were posting 3x/week but not capturing local search demand. Google Maps showed 3 competitors ranking higher despite lower follower counts.
Rebuilt Google Business Profile with local keywords, service schema, and appointment booking widget. Launched review collection campaign to increase local authority.
— Sarah M.
Owner, Medspa
Read the full case study →BEFORE → AFTER
Monthly new clients from social/organic channels · BEFORE
9 clients (~$2,700 revenue)
Monthly new clients from social/organic channels · AFTER
23 clients (~$13,700 revenue)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 6 months, you'll have a predictable social media funnel that generates 25–40% of new bookings, a strong Google Maps presence capturing local search demand, and a community of loyal followers who return monthly. You'll have shifted from 'posting content' to 'running a booking system'—and your marketing spend will finally have clear ROI.
Social Audit & Landscape Map
We analyze your current Instagram, TikTok, and Google presence against 12 Nashville beauty competitors. We identify which content formats drive bookings, which platforms are untapped, and where search demand is being wasted. This audit reveals the exact gap between your current visibility and market opportunity.
Content Strategy & Calendar Build
We develop a 90-day content calendar aligned to your booking funnel and local search behavior. Every post is designed to drive community engagement, demonstrate expertise, and signal trust signals to Google and Instagram algorithms. We map content to specific customer journey stages—awareness, consideration, decision—not just posting for visibility.
Platform Optimization & Setup
We optimize your Google Business Profile for local search (critical for 'near me' queries), audit and rebuild your Instagram and TikTok bios for conversion, set up UTM tracking to measure bookings, and configure email capture workflows. These structural changes are invisible but double your lead quality.
Content Production & Community Management
Our team produces 12–16 high-quality posts/month across Instagram, TikTok, and Reels—featuring client transformations, educational beauty/medspa tips, behind-the-scenes, and trust-building content. We manage 100% of comments and DMs within 2 hours, turning followers into booked clients. We also run monthly giveaways and community challenges to increase engagement.
Performance Measurement & Optimization
We deliver a monthly performance report showing which content formats drive the most bookings, which platforms generate the best leads, and ROI against your marketing spend. Every 30 days, we adjust strategy based on data—not guesses. We also identify your highest-performing content and scale it across platforms and paid amplification.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Nashville beauty & medspa brand
The median beauty & medspa client after 6 months
A data-driven guide showing you exactly how to move beyond Instagram, dominate Google Maps, and convert followers into booked clients. Free for Nashville beauty business owners.
Median result across 12 beauty & medspa Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
“They mapped our content to every stage of the buyer journey. That sounds basic — but nobody had done it for us before. The results were immediate.”
Raj S.
Founder · E-commerce Brand, $3M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How is this different from managing our own Instagram?
You're likely posting consistently and getting decent engagement. The problem: you're optimizing for likes, not bookings. Our approach ties every post to your booking funnel, systematically tests content formats to find what converts, runs Google Maps optimization in parallel, and uses email and SMS to nurture leads at scale. It's the difference between 'creating content' and 'running a booking machine.' Most businesses can't do both well. We specialize in the latter.
We're already spending $3,600/month on marketing. Why do we need to spend more?
You probably don't. Most Nashville beauty businesses misallocate their budget—spending on ads that don't convert, or paying for unfocused social content creation. We typically reallocate your existing budget to higher-ROI channels (Google Maps, email nurture, TikTok) and improve content quality and targeting. 60% of clients see better results without increasing spend. The rest increase spend by 20–30% because the ROI becomes so obvious that it makes financial sense.
How long before we see results?
Quick wins (improved Google Maps ranking, better email engagement): 30–60 days. Meaningful booking increases: 90–120 days. Full optimization and predictable ROI: 5–6 months. We're honest about timeline because Instagram and Google algorithms need data to optimize. Agencies promising instant results are either lying or using unsustainable paid ads. We build sustainable, compounding growth.
What if we already have a social media manager?
Great. We can either train your existing team, take over content production while they manage community, or work alongside them. Most in-house managers lack the time to do content strategy, testing, and analytics simultaneously. We typically become the strategic partner while they focus on day-to-day operations. We've onboarded dozens of internal teams—it works well.
Do you guarantee results?
We guarantee effort, strategy, and transparency—not results. Here's why: we can't control algorithm changes or your reputation (if you have bad reviews, it matters). What we can control: content quality, posting consistency, optimization, and tracking. Our track record speaks for itself—47 Nashville businesses averaging 58% booking increases. If you're skeptical, ask for references from similar businesses in The Gulch or East Nashville.
FREE · NO COMMITMENT · 48HR TURNAROUND