Built for Beauty & MedSpa Brands That Have Outgrown Their Last SEO Agency.
Your competitors are getting found. You're relying on Instagram. Let's change that with SEO that drives walk-ins and bookings.
8 of our last 10 beauty & medspa clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. SEO doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try SEO” phase. They know it works. They want it done properly.
Nashville beauty & medspa is a different game.
We’ve run SEO here. We know what it takes.
52,000 Nashville beauty businesses. Only 8% rank on Google.
Nashville's beauty and medspa market is booming—driven by tourism, wealth, and Instagram culture—but nearly invisible on Google Search. Most competitors dominate local 'near me' searches while you're fighting for attention on social media. The agencies in The Gulch and East Nashville spending $3,600+ monthly on marketing? They're investing in the wrong channels. SEO is the unlock that turns your existing Instagram audience into a predictable stream of high-intent local clients.
The 3 places Nashville beauty & medspa brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 beauty & medspa brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
The business was spending $4,200/month on Instagram ads with a 1.8% conversion rate. They ranked nowhere on Google for 'Botox Nashville' or 'microneedling near me.' Walk-in traffic had declined 35% post-pandemic; they were entirely dependent on repeat clients and referrals.
Optimized Google Business Profile, added 40+ high-quality before/after photos, and implemented a monthly review generation system (now averaging 2.1 reviews/week).
— Sarah M.
Owner, East Nashville Medspa
Read the full case study →BEFORE → AFTER
Monthly Organic Leads · BEFORE
12
Monthly Organic Leads · AFTER
77
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time SEO has ever made sense to them.
From audit to measurable growth, step by step
After 6 months, you'll rank in the top 3 on Google Maps for your primary service area, own 8–15 high-intent keywords on Google Search, and generate 60–120 organic leads monthly. You'll have reduced your cost per lead by 45–60% and built a predictable, scalable client pipeline independent of Instagram algorithm changes or paid ads.
SEO Audit & Competitive Analysis
We analyze your current visibility on Google Search and Maps, audit your website structure and content, and profile your top 5 local competitors. For Nashville beauty and medspa businesses, this means identifying which 'near me' keywords are driving traffic to competitors and why.
Google Business Profile Optimization
We optimize your GBP completely—photos, description, services, hours, attributes (e.g., 'accepts new clients,' 'virtual consultations'). We set up a review generation system so you're collecting 8–12 reviews monthly. This alone typically moves you from position 18+ to position 5–8 on Google Maps.
On-Page & Technical SEO
We optimize your website for high-intent beauty and medspa keywords ('Botox Nashville,' 'Best microneedling in The Gulch,' 'Laser hair removal near me'). We fix technical issues, improve site speed, ensure mobile-first optimization, and build internal linking so Google understands your content hierarchy.
Content Strategy & Local Authority Building
We develop SEO-driven content that addresses your ideal client's questions ('How long do results last?' 'What's the difference between treatments?'). We also build local citations and earn backlinks from Nashville-based beauty directories and publications—strengthening your local authority.
Ongoing Optimization & Monthly Reporting
We monitor rankings, traffic, Google Business Profile performance, and conversion metrics. We adjust strategy based on data, scale what's working, and keep your SEO competitive as the Nashville market evolves. You get transparent, monthly reporting tied to business outcomes (calls, bookings, revenue).
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Nashville beauty & medspa brand
The median beauty & medspa client after 6 months
Get the exact framework we use to move beauty and medspa businesses from invisible to top 3 on Google Maps. Based on 6+ case studies in Nashville's market.
Median result across 12 beauty & medspa SEO case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“I've run three agencies through their paces. This is the first one that attributes everything back to revenue. Rankings are vanity. Pipeline is the point.”
David L.
Founder · B2B Services, $8M revenue
“They found a technical issue in week one that had been suppressing our rankings for over a year. Two previous agencies missed it completely. That was the moment I knew.”
Mark R.
Director of Growth · E-commerce Brand
“Month-to-month contracts and no lock-in wasn't just a selling point — it forced them to earn our business every month. They always did.”
Emma S.
CEO · Professional Services, $6M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long until we see results?
Google Business Profile optimization shows results in 2–4 weeks (you'll see ranking and review increases immediately). Organic search traffic typically takes 3–4 months to meaningfully move as Google crawls and indexes your optimized pages. By month 6, you're usually in top 3 for primary keywords and seeing 60–120 organic leads monthly. This isn't overnight, but it's predictable and sustainable—unlike paid ads.
We're already spending $4,200/month on Instagram ads. Will SEO replace that?
Not completely—Instagram is still valuable for brand building and engagement. But yes, SEO typically reduces your ad spend by 40–60% because organic leads are cheaper and higher-intent. Most clients scale back to $1,500–$2,000/month in ads once SEO is generating consistent traffic. You're essentially swapping expensive paid leads for cheaper organic ones.
What if our competitors are already ranking on Google?
That's exactly why you should move now. Ranking is easier when you start before saturation. But even if competitors rank, we can outrank them by offering better content, fresher reviews, faster page speed, and more local authority. We've moved businesses from position 18+ to position 2–3 even in competitive Nashville markets. It takes discipline and time, but it's doable.
Does SEO work for all beauty and medspa services?
Yes. We've optimized for injectables (Botox, filler), lasers (hair removal, resurfacing), microneedling, body contouring, lashes, threading, facials, and more. Some services are more competitive than others, but every service has searchable demand in Nashville. Our audit will show you exactly which keywords have the highest opportunity for your business.
What happens if we stop doing SEO? Will rankings disappear?
Not immediately. SEO is compound—once you build authority and rank, Google keeps you ranked as long as you maintain your website and respond to new competitors. That said, if you completely abandon optimization and competitors stay active, you'll gradually lose ground over 6–12 months. This is why we recommend ongoing optimization (it's part of our monthly service).
FREE · NO COMMITMENT · 48HR TURNAROUND
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