Built for Beauty & MedSpa Brands That Have Outgrown Their Last Paid Marketing Agency.
52,000 Nashville SMBs compete for the same customers. Most waste 40% of budget on untargeted ads. We don't.
8 of our last 10 beauty & medspa clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Nashville beauty & medspa is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your marketing budget isn't the problem. Your strategy is.
Nashville's beauty and medspa sector relies heavily on Instagram discovery and referrals—but Instagram doesn't close high-intent clients searching 'Botox near me' or 'laser hair removal Nashville.' Meanwhile, competitors are dominating Google Maps and local search. Your average monthly digital spend sits at $3,600, but without proper channel mix and audience targeting, that's noise, not signal. Paid marketing done right multiplies your walk-in pipeline and fills your calendar predictably.
The 3 places Nashville beauty & medspa brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 beauty & medspa brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Heavy Instagram presence (14K followers) but inconsistent bookings. Google Ads running but underperforming vs. competitors. No way to prove which channel drove revenue. Couldn't scale confidently.
Implemented conversion tracking: form fills, phone calls, booking platform integration so every lead was attributed to a channel.
— Sarah M.
Owner, Aesthetic Clinic
Read the full case study →BEFORE → AFTER
Monthly bookings from paid ads · BEFORE
22
Monthly bookings from paid ads · AFTER
33
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, you'll know which paid channels actually book clients and which waste money. Most clients reduce wasted spend by 30–40% while increasing bookings by 25–60%, depending on baseline. You move from guessing to certainty.
Audit & Benchmark
We dissect your current paid campaigns, website conversion setup, and competitor landscape in Nashville. We measure where every dollar goes and where it leaks. For beauty and medspa businesses, this means analyzing your Google Ads Quality Score, social ad audience overlap, and landing page friction.
Strategy & Channel Mix
Based on your goals, we design a paid media mix that reaches clients at every stage: awareness (Instagram/YouTube), consideration (Google Search/Maps), and decision (retargeting). For Nashville beauty clinics, this means prioritizing high-intent search while building brand awareness where competitors aren't.
Build & Launch Campaigns
We create landing pages optimized for conversion, set up conversion tracking (form fills, phone calls, bookings), and launch campaigns across Google Ads, Meta, and YouTube. Every ad is tested and tied to a clear business outcome—not impressions, but booked appointments.
Optimize & Scale
First 2–4 weeks are learning. We monitor performance daily, pause what underperforms, and double down on winning audiences and messaging. For beauty businesses, this means testing 'same-day availability' angles vs. 'expert injector' positioning, adjusting bids for peak booking hours.
Measure & Report
Every month you see total spend, cost per lead, cost per booking, and revenue generated. No guessing. We show how paid ads feed your pipeline, compare performance to Nashville benchmarks, and recommend scaling or pausing based on real data.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Nashville beauty & medspa brand
The median beauty & medspa client after 6 months
Discover where your ad budget leaks, which channels actually book clients, and the 3 fastest wins to improve ROI without spending more.
Median result across 12 beauty & medspa Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should we budget for paid ads?
Nashville beauty & medspa businesses typically spend $1,800–$8,000/month depending on goals, service mix, and competition. Most start at $3,500–$4,500/month to reach high-intent clients across Google Search and local channels. We recommend starting with budget you can measure, then scaling based on proven ROI. A well-optimized campaign at $3,600/month can generate $14,000–$18,000 in revenue monthly.
Which ad channels work best for beauty & medspa?
High-intent search (Google Ads, Google Local Services) converts fastest—these are people actively searching 'Botox Nashville' or 'laser near me.' Instagram & Meta build brand awareness and reach broader audiences. YouTube works for educational content and trust-building. We use all three, but prioritize based on your business stage: scaling brands need search + retargeting; newer brands need awareness + search. The mix depends on your specific goals.
How long until we see results?
Campaigns go live within 2–3 weeks. You'll see initial data in week 1 (impressions, clicks, early leads), but meaningful optimization happens weeks 2–4 when we have conversion data. By week 6–8, you'll see consistent booking volume. ROI inflection typically hits 60–90 days when we've cycled through enough data to bid confidently and pause underperformers. Patience here is profitable.
What if our current ad spend isn't working?
That's actually common—most Nashville beauty businesses waste 30–40% of ad budget on untargeted campaigns, poor landing pages, or unmeasured channels. Our audit identifies exactly where money leaks. In many cases, we can recover 20–30% of wasted spend without increasing total budget, then reinvest those savings into high-performing channels. You're often closer to profitability than you think.
Do you guarantee results?
We guarantee transparent measurement and optimization effort. We track every dollar, test relentlessly, and scale what works. However, results depend on your business fundamentals: pricing, service quality, booking process. If your clinic is under-resourced or overbooked, ads alone won't fix that. We're honest about that upfront. What we do guarantee: you'll understand your ad economics better than ever, and we'll show you exactly where to invest next.
FREE · NO COMMITMENT · 48HR TURNAROUND