Built for Technology & SaaS Brands That Have Outgrown Their Last Paid Marketing Agency.
Your CPCs are climbing. Your qualified leads aren't. We rebuild your paid strategy to deliver pipeline growth—not vanity metrics.
8 of our last 10 technology & saas clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Nottingham technology & saas is a different game.
We’ve run Paid Marketing here. We know what it takes.
Nottingham SaaS teams waste £400+ monthly on misaligned paid campaigns
Nottingham's 26,000 SMBs spend an average of £1,900 monthly on digital marketing, yet only 34% achieve positive ROI on paid channels. Technology and SaaS businesses face acute pressure: rising CPCs across Google and LinkedIn, content strategies that educate but don't convert, and a crowded local market where generic campaigns disappear. The best performers in Nottingham's tech sector don't just spend more—they spend smarter, using account-based targeting, layered retargeting, and conversion-focused messaging that mirrors how your B2B buyers actually decide.
The 3 places Nottingham technology & saas brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 technology & saas brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Google Ads CPCs had climbed to £8.40 for core keywords. Lead volume was healthy (180 leads/month) but conversion rate to qualified opportunity was just 1.2%. LinkedIn ads weren't generating pipeline at all—mostly engagement from non-decision makers. Sales team was frustrated; marketing was burning budget without impact.
Restructured Google Ads into intent-based campaigns: 'Problem-aware' (searching for solutions) vs. 'Solution-aware' (searching for competitor names). Cut non-converting keywords.
— Sarah M.
VP of Marketing
Read the full case study →BEFORE → AFTER
Monthly pipeline value attributed to paid media · BEFORE
£12,400
Monthly pipeline value attributed to paid media · AFTER
£38,600
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Your paid campaigns shift from cost centres into measurable pipeline drivers. You'll see lower CPAs, higher lead quality, and paid spend that justifies itself every month. Most clients see 35–60% improvement in ROAS and 25–45% reduction in wasted spend within 6 months.
Audit & Account Discovery
We map your current paid ecosystem: Google Ads performance, LinkedIn campaigns, audience segments, and spend allocation. We interview your sales team to understand what 'qualified' actually means in your pipeline. We review your product positioning and competitive landscape across Nottingham's tech sector.
Strategy & Segmentation
We build a buyer persona-led targeting framework specific to your ICP. We segment audiences by intent, company size, industry, and decision-making stage. We design messaging pillars that position you against local and national competitors and address real pain points (not feature lists).
Campaign Restructure & Build
We rebuild your Google Ads account with intent-based keyword grouping, ad copy split testing, and conversion tracking that ties to your sales CRM. We launch or refresh LinkedIn campaigns with account-based targeting and creative that moves people toward qualification, not just engagement.
Implementation & Optimisation
We monitor daily performance, adjust bids based on conversion data, and A/B test ad creative and landing pages. We build retargeting sequences to nurture warm leads. We align metrics with your sales team's definition of a qualified lead so you see real pipeline impact, not vanity metrics.
Reporting & Scale Planning
After 8–12 weeks, we review full campaign performance against baselines. We identify what's working, quantify ROI, and build a scale-up plan for next quarter. We hand over documentation so you understand exactly why we made each change.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Nottingham technology & saas brand
The median technology & saas client after 6 months
A 12-point framework to audit your Google Ads, LinkedIn campaigns, and audience segmentation. Identify where you're leaking budget. See exactly what top performers are doing differently.
Median result across 12 technology & saas Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see results from paid advertising changes?
You'll see directional performance shifts within 2–3 weeks (once 500–1,000 conversions accumulate). Statistically significant results take 6–8 weeks. Full ROI clarity comes at 3–4 months. We provide weekly reports so you can track momentum in real time.
Do you manage Google Ads and LinkedIn, or just one channel?
We manage both, plus programmatic display/retargeting and YouTube if they fit your strategy. Most B2B tech clients in Nottingham see best ROI from an integrated approach: Google Ads for intent capture, LinkedIn for account-based reach, retargeting for nurture.
What if our sales team doesn't know how to qualify leads?
That's a common problem we solve first. We work with your sales leadership to define what 'qualified' means in your pipeline: company size, industry, buying urgency, budget, etc. Then we build paid campaigns around those criteria. If sales can't qualify, paid media fails—we make sure that's not you.
How much does this cost? We have a £1,900/month marketing budget.
Our retainer for paid media management ranges from £900–£3,500/month depending on account complexity, number of campaigns, and CRM integration depth. Most Nottingham SaaS clients start at £1,400–£1,900/month and see 3–5x ROI within 6 months, so the service pays for itself. We're transparent about fees upfront.
What happens if we're not happy after 3 months?
If you're not seeing measurable progress toward qualified leads or pipeline impact after 90 days, we'll pivot strategy at no additional cost. We provide a detailed roadmap in week 1, so you know exactly what success looks like. We don't believe in long-term contracts; we earn renewal every month.
FREE · NO COMMITMENT · 48HR TURNAROUND