Built for Technology & SaaS Brands That Have Outgrown Their Last Paid Marketing Agency.
55,000 SMBs compete for attention. Most waste $3,200/month on misaligned targeting. We recalibrate every channel to generate qualified pipeline.
8 of our last 10 technology & saas clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Minneapolis technology & saas is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your paid ads aren't matching Minneapolis tech talent density.
Minneapolis hosts a concentrated technology and SaaS ecosystem, particularly in the North Loop and Downtown corridors, where talent density and venture-backed startups create fierce competition for qualified leads. Average digital marketing spend sits at $3,200/month, yet most tech teams allocate budget without understanding their true cost per qualified opportunity. High CPCs on competitive keywords (automation, fintech, healthcare tech) force businesses to choose between scale and efficiency—few achieve both. LinkedIn presence dominates in local SaaS networks, but conversion from engagement to pipeline remains stubbornly flat.
The 3 places Minneapolis technology & saas brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 technology & saas brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Despite $4,500/month paid media spend, CPL had risen to $285 and quality was declining. LinkedIn ads generated vanity engagement; Google Search was burning cash on broad keywords (e.g., 'workflow automation') that attracted non-qualified SMBs. No clear attribution from ad click to pipeline.
Segmented Google audience into three ICPs: mid-market CFOs (high value), finance ops managers (medium value), and SMB owners (low value). Redirected 60% of budget to the first two segments.
— Sarah M.
VP of Marketing
Read the full case study →BEFORE → AFTER
Monthly Qualified Pipeline Value · BEFORE
$48,000
Monthly Qualified Pipeline Value · AFTER
$112,000
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, most clients reduce their cost per qualified lead by 35–50% and increase pipeline velocity by 2–3 weeks. Your paid spend becomes predictable, defensible, and directly tied to closed revenue.
Audit & ICP Clarity
We analyze your existing paid campaigns, sales data, and competitive landscape within Minneapolis tech. We map your true Ideal Customer Profile—firmographics, intent signals, pain points—specific to your SaaS category. This uncovers why current targeting is missing qualified buyers.
Channel & Message Strategy
For each channel (Google Search, LinkedIn, Programmatic), we define messaging architecture tied to buyer stage and objection. We identify which Minneapolis tech verticals (fintech, healthtech, martech, etc.) dominate each channel, and where your highest-intent audience congregates.
Campaign Restructure & Launch
We rebuild your Google Ads account with audience segmentation, implement LinkedIn conversion tracking, and set up programmatic retargeting to keep Minneapolis tech buyers engaged. Every campaign is built around CPL targets that align with your deal economics.
Continuous Testing & Iteration
We run multivariate tests on ad copy, landing page headlines, audience targeting, and bidding strategy. Weekly optimization cycles focus on reducing CPL and improving lead quality, with transparent dashboards showing every dollar's impact.
Scale & Optimization
Once we've identified winning audience segments and messaging, we scale spend into high-ROI channels while maintaining or improving CPL. We shift budget away from poor performers and compound gains into your top-converting channels.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Minneapolis technology & saas brand
The median technology & saas client after 6 months
Compare your paid ad performance against 100+ Minneapolis-based Technology & SaaS peers. Discover your CPL gap, channel efficiency, and the one lever most teams pull first to cut waste.
Median result across 12 technology & saas Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How is this different from hiring a freelancer or using an ad manager platform?
Freelancers excel at execution but lack strategy oversight. Ad platforms (like Google's automated bidding) optimize for their revenue, not yours. We combine human strategic thinking—understanding your ICP, competitive positioning, and Minneapolis market dynamics—with rigorous testing and attribution. You get the craft and the numbers.
What if our current agency is 'fine'? Why switch?
'Fine' usually means you're breaking even or losing 20–30% of budget to inefficiency. At $3,200/month, that's $770–$1,150 in waste. Our first 90 days are designed to prove ROI improvement. If we don't reduce CPL or improve lead quality, you can walk. Most don't.
How long before we see results?
First results (initial optimization) appear in 2–3 weeks. Meaningful pipeline impact (statistically significant MQL volume and improved quality) typically shows in 60 days. Full scaling and compounding ROI takes 120+ days. We set weekly milestones so you're never guessing.
What's your typical retainer range, and what's included?
For Minneapolis tech clients, retainers range from $2,200–$6,800/month depending on channel complexity and spend volume. Every retainer includes campaign management, weekly optimization, strategy calls, attribution reporting, and testing roadmap. We scale with your budget and growth.
Do you manage budget allocation across channels, or just within one platform?
We manage across all channels: Google Search, LinkedIn, Programmatic Display, YouTube, and more. Our strategy includes 'where should your budget go?' not just 'how do we optimize what you're already doing?' This often reveals that 30–40% of spend belongs in a different channel entirely.
FREE · NO COMMITMENT · 48HR TURNAROUND
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