Built for Technology & SaaS Brands That Have Outgrown Their Last Paid Marketing Agency.
The LA tech founders hitting 5x+ ROAS aren't raising bigger budgets — they're targeting smarter, qualifying leads before they arrive, and converting traffic with precision bid strategies and account structure that most agencies skip.
8 of our last 10 technology & saas clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
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EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Los Angeles technology & saas is a different game.
We’ve run Paid Marketing here. We know what it takes.
Los Angeles technology companies waste $4.2M per year on unoptimised LinkedIn and Google Search campaigns
Los Angeles is home to 8,400+ technology companies generating $180B in annual tech revenue — second only to San Francisco in US tech concentration. Yet 71% of LA tech companies running paid ads have no account structure separating B2B intent from B2C, LinkedIn campaigns without conversion tracking, and Google Search strategies designed for transactional e-commerce rather than 6-month enterprise sales cycles. The tech founders winning in LA paid media aren't outspending competitors; they're outstructuring them with intent-stacked campaigns, lead quality scoring, and attribution models that work for sales cycles, not transactions.
The 3 places Los Angeles technology & saas brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 technology & saas brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Google Search was optimised for clicks, not qualified leads. LinkedIn campaigns were targeting too broadly (all VP-level ops people regardless of company size or industry). No attribution model connecting ads to actual closed deals. Sales team treating paid leads as low-quality.
Rebuilt Google Search with intent tiers: 'workflow software' (awareness) → 'enterprise workflow automation' (solution research) → company-specific competitor searches (comparison). Added negative keywords for low-intent audience (students, hobbyists, student projects).
— David H.
VP Growth, Los Angeles SaaS Company
Read the full case study →BEFORE → AFTER
Sales Conversation Rate · BEFORE
8%
Sales Conversation Rate · AFTER
73%
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 4–6 months, LA tech clients typically reduce cost per qualified lead by 45–65%, increase lead quality scores from 4/10 to 7.5+/10, and grow monthly qualified pipeline from 15–30 leads to 60–120 leads — with a clear budget allocation model that scales revenue impact as ad spend scales.
Technology Paid Media Audit
We audit your Google Search, LinkedIn, Meta, and any other active channels — identifying wasted spend on low-intent keywords, poor audience targeting, lead quality leaks, and attribution gaps specific to tech sales cycles. Most LA tech accounts have 10–16 fixable structural issues in week one.
Sales-Cycle Attribution & Conversion Tracking
We implement server-side conversion tracking, CRM integration for lead quality scoring, and multi-touch attribution that credits channels based on opportunity creation, not just final-click. Tech buying cycles are 3–12 months — you need tracking that reflects that reality.
Intent-Based Campaign Architecture
We rebuild Google Search around buyer intent tiers — problem awareness, solution research, vendor comparison, contract negotiation — with match types and bid strategies anchored to lead quality and conversion probability, not just cost per click. LinkedIn campaigns are restructured around account lists and decision-maker personas.
Creative & Messaging Optimisation
We run systematic A/B tests on landing pages, ad copy, and LinkedIn creative — testing value propositions, proof elements (customer logos, ROI metrics), and calls-to-action against your actual buyer personas and sales feedback. Creative resonance is the primary lever in conversion rate improvement.
Lead Quality & Revenue Reporting
Monthly reporting on qualified leads by channel, lead quality score, sales conversation rate, and pipeline contribution — with clear recommendations on where to scale budget and where to shift messaging. We report on sales pipeline impact, not just platform metrics.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Los Angeles technology & saas brand
The median technology & saas client after 6 months
See how your LA tech company's paid media performance compares to top-performing tech founders — with the exact account structure, cost-per-lead benchmarks, and attribution models we see across our Los Angeles tech portfolio.
Median result across 12 technology & saas Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should a Los Angeles tech company spend on paid ads?
A meaningful B2B tech paid media programme starts at $6,000–$10,000/month ad spend. Below that, LinkedIn's learning algorithms and Google's machine learning can't gather sufficient conversion data to optimise effectively. Most of our LA tech clients scale to $18k–$45k/month within 6 months as lead quality improves and sales conversation rates increase.
Should we focus on Google Search or LinkedIn Ads for B2B tech?
Both serve different roles in tech sales cycles. Google Search captures problem-aware and solution-research intent — people actively searching for answers. LinkedIn creates awareness and reaches decision-makers by title and company. Top-performing LA tech companies use both, allocating roughly 55% to Google for intent capture and 40% to LinkedIn for decision-maker reach, adjusting based on sales cycle length and deal value.
How do you measure ROI for tech companies with 6+ month sales cycles?
We implement CRM integration and lead quality scoring that tracks paid leads through the entire sales funnel — from lead creation through demo request, trial sign-up, and eventual customer close. This reveals true customer acquisition cost and allows attribution to credit channels based on opportunity creation, not just final-click. Most tech companies discover their actual paid-to-customer CAC is 30–50% different than platform-reported CPL.
Can you help us reach specific companies or decision-makers on LinkedIn?
Yes — account-based marketing on LinkedIn is our speciality for LA tech clients. We target specific company lists (created by you or us), decision-maker roles/seniority, and even company characteristics (funding stage, revenue, headcount). We then create separate ad creative and landing pages for each vertical or company segment.
What's the difference between branded and non-branded search campaigns?
Branded campaigns target your company name and product name — high intent, low CPC ($2–$6), but limited volume. Non-branded campaigns target problem and solution searches ('workflow automation', 'enterprise resource planning') — lower intent but higher volume. Most LA tech companies should run both, allocating 25–30% to brand, 70–75% to non-brand, adjusting based on your brand awareness and market share.
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